China's catering industry turnover will reach 2 trillion yuan

China News agency, Beijing, January 27 the Chinese Cooking Association disclosed today that in a stable recovery of the macroeconomic environment, the continued growth of China's catering industry in the 2010 will be further consolidated, the catering market will continue to grow steadily and rapidly, the annual sales of the catering industry is expected to reach 2 trillion yuan. According to an analysis published today by the Chinese Culinary Association, the total retail sales of consumer goods in 2009 were 12.5343 trillion yuan, an increase of 15.5% per cent, and in 2010, the Chinese Restaurant industry will highlight six trends: information technology will promote enterprise process reengineering and management level upgrade. The construction of electronic procurement platform reduces the cost of inventory, improves the transparency of information and purchasing efficiency, and can guarantee quality and reduce cost.　　Electronic procurement system will be recognized and used in the future, information technology to the restaurant industry will be more in-depth infiltration.　　--brand image promotion and industry chain to create a magic weapon for enterprises, at present many large catering groups are basically in the Non-core business outsourcing, will focus on the industrial chain to build, brand image promotion and industrial chain building is the magic weapon for the success of the business, but also the important direction of the catering industry development. Food safety will be promoted in the government supervision and self-improvement of enterprises.　　With the handover of supervision functions of health and Food and Drug Administration departments, the Government will strengthen the supervision of food hygiene in the catering industry, and the level of food safety of enterprises will be promoted generally. --the improvement of personnel quality and talent training in a step-by-step breakthrough.　　Enterprises on the catering management professional self-study examination, distance network education, industry-specific training needs will gradually improve. --financing expansion will become a new model for the rapid development of Chinese catering industry.　　At present, in the stage of capital operation of the catering chain Enterprises, 6% of the restaurant chain has been introduced funds or ready to go public, 72% of the enterprises have been negotiated with the investors, Catering has become a venture capitalist investment in the best choice for the city. --The concept of green health, energy saving and environmental protection will become the catering industry flagship.