China's Consumer-to-consumer platform gravel castle?

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Although China's consumer-to-consumer market has so far remained unprofitable, it has not stopped the major Internet companies from marching into the field. With the entry of Baidu, the world's largest Chinese search engine, China's e-commerce pattern officially from Alibaba's Taobao, Tom's online ebay and Tencent's "Three separation" to "the four-strong hegemony", but also revived the people of E-commerce thinking.

The latest origins of E-commerce in the west, in the United States, ebay has become a community platform, auction class transactions up to 90%. And in China Consumer-to-consumer stay in the small stage, a large number of small businesses on the Consumer-to-consumer platform for sales. Morgan Stanley analysts believe that Consumer-to-consumer is a change in life needs, but in China is not profitable, but because it is the basic needs of the Internet, the future development space must be huge. Therefore, stationed in the Consumer-to-consumer market has become the important strategic layout of the major network companies. How to improve the viscosity of Consumer-to-consumer platform is the key to success or failure.

China's Consumer-to-consumer market reality proves that small businesses do not have loyalty, Taobao rely on free, making ebay ebay can not achieve profitability, and Tencent Pat the introduction of the same cause Taobao can not charge. Baidu E-commerce Division general manager Mingyuan said, "China's Internet market competition is a field bogey horse racing." The key question is when to enter and which horse to race. "One Direction that Baidu wants to explore is to make the consumer-to-consumer into a community, not just consumer-to-consumer a commodity trading platform." The main purpose is to increase the viscosity, search and community based, explore the new space of Consumer-to-consumer. At the same time, with search more and more closely, with the development of the search engine, its flow of a large number of imports, but also to consumer-to-consumer new opportunities for development.

In addition to user stickiness, the technology updates the speed, the platform operation is enough friendly to the merchant is the key to success. A former ebay ebay owner regrets that year ebay because of the integration with the ebay international platform, delayed a lot of things, the result let Taobao take advantage of. At that time, Taobao closely watched the ebay user forum complaints, ebay users complain about what, Taobao will go to their own site to improve what, this allows Taobao to quickly respond.

    China's Consumer-to-consumer platform has developed for many years, but there are few technological innovations. If some Consumer-to-consumer website uses "The Diamond" how many to measure the store trustworthiness degree. But there are some professionals for the shop "brush drilling" personnel, the use of this evaluation system loopholes. In the beginning, they set up on Taobao to sell CDs shops, because the CD unit price is low, the number of transactions rose quickly, so will soon accumulate a high degree of praise. Then the highly rated shop will be transferred out to make a profit. In terms of operating details, China's one-price transaction accounted for 99%, all small businesses sell directly. This led to Taobao's desire to bid rankings of the profit has not been successful. These details are easy to improve, but how to improve in time is involved in the entire company's operating mechanism. Behind these details is to change the roots of China's consumer-to-consumer.