China's E-commerce market in the early continuation of E-commerce continued high value-added momentum

2008, China's E-commerce field in the previous 2007 years continued the rapid increase in e-commerce momentum, the latter was affected by the global financial crisis and development bottlenecks, turnover growth slowed. But overall, the development of China's e-commerce market is still moving forward steadily. 2008 China's E-commerce market turnover reached 2.4 trillion yuan, the value added to 41.2%, of which the business-to-business market is still the main component of the total turnover, Consumer-to-consumer basic maintenance of the status quo, will speed up the development of the Chinese online shopping in June 2008, the number of 63.29 million people, The number of online payments reached 56.97 million, with growth rates of 25% and 22.5% respectively. China's E-commerce market development prospects are still optimistic.

From the three business models of E-commerce, Business-to-business is still the main theme of E-commerce market, business-to-business transactions accounted for 89.5% of China's total e-commerce turnover, to 2.148 trillion yuan, and the total volume of corporate transactions accounted for 7.4% to 177.6 billion yuan; Consumer-to-consumer turnover accounted for 3.1%, Reached 74.4 billion yuan. The biggest change in the overall business pattern is the further expansion of the market share of the company.

Detailed analysis of the three business models in the market segment, the business-to-business market, Alibaba still dominate the market, China's manufacturing network and the Chinese Chemical Network Sheng, the rapid growth of business treasure, vertical business-to-business platform embodies a huge development momentum.

In the consumer market, the market size of 177.6 billion yuan, the third party platform turnover reached 12.47 billion yuan, which when, outstanding still maintain the original development power, Jingdong mall rapid rise, other vertical market consumer platform also developed fast.

Consumer-to-consumer market, the pattern and the 07 compared to a small change, Taobao is still the market overlord, pat by virtue of the huge user resources to stand the second.

Although the growth of China's e-commerce market is still at a high level, but the slowdown in market size is still indisputable fact, this phenomenon is not only caused by the global financial crisis, while the market also has other bottlenecks in development, urgent need to break through: first, the problem of insufficient capital investment, The Government has gradually realized that the electronic Commerce Public service platform has great effect on the small and medium-sized enterprises through the economic winter, and through improving the policy environment and guiding to support, but the government's financial investment is limited; second, the problem of supporting the service system is not perfect, from the current E-commerce platform, Most platforms only achieve specific services in the trade process, such as manufacturer introduction, product display, and lack of attention to functional links before transaction, transaction payment and logistics, and the whole process service of trade is impossible to realize.

Facing the severe market problems, China's E-commerce market in 2008 made a certain adaptability adjustment, and reflected the 2008 China's E-commerce market, the main characteristics of development:

Government strengthens the injection of guiding investment to solve the problem of insufficient funds

In 2008, the Government strengthened its guiding investment in electronic commerce to improve the investment environment in China's E-commerce market, and the government introduced a large amount of money into e-commerce through policies such as returning investment income to social investors and supporting social investment to buy back the government's holdings. At the end of 2008, relying on the "Eleven-Five" national Science and Technology Support program key projects "Modern service services interactive support platform" Construction of "good network" in Guangzhou, the official opening, fully explain the country's development of E-commerce has reached a new height, the market development of financial problems gradually eased.

Enterprises and government combine to perfect the supporting system of electronic commerce

In the construction of e-commerce supporting system, payment system already has a certain development basis, Alipay, Tenpay and other online payment service providers already have a certain competitive advantage, while to further improve the online payment market development environment, continue to expand market share, Enterprises with the initiative of the coalition Government or financial institutions to improve the payment system, which improve the online payment credit system work to become the theme of the 2008. January 17, 2008, third-party payment platform Alipay and China's construction of silver jointly launched the Alipay seller credit Services, in line with the credit requirements of Taobao sellers will be able to obtain a maximum of 100,000 yuan of personal microcredit, the first time the domestic introduction of such a credit model, to a large extent, to strengthen the Third-party payment company's credibility.

Integration and construction of government-led logistics e-commerce service platform

Different from the enterprise's active construction of online payment system, the improvement of logistics system needs the government's vigorous promotion. Through the integration of the whole province and even the national logistics resources, the establishment of logistics public information platform has become the primary task of the current period. At present, China has a logistics center in China, Xiamen Logistics Public information platform, such as a number of municipal logistics platform, but from the information quality, functional services, such as the need to further upgrade. In this context, in 2008, the state will Suzhou Industrial Park comprehensive Free trade Zone of modern logistics public information platform, as the national regional modern logistics public information platform for the construction of the pilot, the use of policy advantages and hardware construction, software service advantages, the construction of China's international electronic products trading base.

Electronic commerce keeps investment attractive

In addition to the achievements of China's electronic commerce market in the expansion of funding sources and supporting system construction in the 2008, the inevitable need to face the impact of the global financial crisis, but with China's e-commerce and industry development combined wider and deeper, It has become an important choice for Chinese industry enterprises to make full use of electronic commerce. As a result, investment institutions ' attention to China's E-commerce market in 2008 is not going to rise, and the industry has a fast-growing trend in both the number of investment cases and the amount of investment. Maternal and infant supplies, it digital products, jewelry, building materials, such as a large number of traditional industry segments began to enter the market, and access to VC sustained attention. During the year, every guest, Macaulay received 20 million dollars and 80 million dollars in capital injection. It can be seen that the Business-to-consumer has become an important market segment to promote the development of China's E-commerce market.

Looking ahead, China's E-commerce market will play an increasingly important role in the development of national economy. The market size of 2011 is expected to reach 6.8274 trillion yuan, from the market pattern, the business-to-business market accounted for the overall market 89.3%,B2C ratio significantly increased to 7.3%,c2c market turnover reached 3.4%.

Business-to-business still has potential for growth

From the overall market and the development of market segments, China's E-commerce transactions in 2009 will reach 3.4278 trillion yuan, the growth rate remained above 40%. In the next 10 years, China will have 70% of the trade will be completed through electronic transactions. China's business-to-business E-commerce market has a huge growth potential. In addition, due to the penetration of e-commerce into the industry will be more in-depth, coupled with the business market for investors to enhance the attractiveness of the market share of the company will show a significant trend in 2009, in which it digital, home building materials business market will become the next few years of China's e-commerce market development of hot areas.

Insurance, tourism, wholesale and retail business market share will expand

From the perspective of industry application, in view of the 2008-Year economic environment, the National Insurance awareness will be further strengthened, and convenient and efficient e-commerce will become the first choice of insurance customers, so the future of E-commerce will continue to develop rapidly; So as to enhance the capacity of local economic growth, in the tourism industry two times, tourism E-commerce will become the future focus on the development of business; In addition, Sadie consultants that China's national consumption capacity in the future will not be too big fluctuations, when market prices gradually increased, the network platform to provide Low-cost products will be more favored by consumers, With the development of online shopping, online payment and logistics service, the electronic commerce of wholesale retailing, which directly faces individual consumers, will face the best developing opportunity.

The logistics platform will rise gradually, the payment market faces shuffle

From the perspective of the construction of the supporting system of e-commerce market, on the one hand, the public information platform of 2009 will have great development under the sustained impetus of the Government, and the ability of platform information service will be greatly improved, and more E-commerce service chambers join the ranks of logistics system construction. On the other hand, online payment service providers will undergo two screening in the next 2 years, lack of funds and technology, business model, credit system and other links are not sound service providers will face the risk of being eliminated from the market.

To sum up, the 2008-2009 E-commerce market in China is full of opportunities and challenges, and government and business cooperation is to seize the opportunity and win the foundation of the challenge. On this basis, China's E-commerce market will be one step closer to the level of e-commerce in developed countries, in the Global Network economic center of the road on the steady March.