China's e-commerce market tends to be rational "bleeding market" situation is difficult to reproduce

Http://www.aliyun.com/zixun/aggregation/7715.html "> China electric Business Enterprise after" Double 11 ", December 12 again launched 11588.html" > Promotional activities. However, after several rounds of price wars this year, China's electric dealers in the "double 12" began to circumvent the "low grade" of the market price war, focus on improving the quality of online shopping. It is understood that only "double 11" all day, Taobao Alipay trading pen number of more than 100 million, but with the tide of consumption, false shipments, fraud promotion and other issues have gradually emerged. In response to the consumer market has inhibited the situation, the electrical appliances in the "double 12" promotion began from the consumer communication, product procurement, promotion concessions, service security and so on, trying to make the Chinese electric business industry return to rationality.

Industry insiders believe that the electric dealer's brand mainly depends on the upstream manufacture enterprise and downstream consumer's service ability, is to the supply chain relations, the information development system's control ability, is to the logistics and the service enhancement ability, does not have these ability the electricity merchant to be immersed in the homogeneous price war mire. Some experts believe that, at this stage, the "price war" on consumers more attractive, is the electricity market more effective means of competition. However, many experts also pointed out that false promotion is still a chronic disease in the development of E-commerce. In the background of the funds in place, whether the electrical business to obtain the favor of consumers, but also do their own work. Provide cost-effective products, quality services and create attractive brands, these factors will determine the ownership of consumers.

(Dalian Special Office Jilin Business Hall)