China's edge to merge Chinese red present and present edge to build liquor culture brand

June 6 News, the SFC last night, the 33rd batch of 3 companies to update the pre-disclosure and pre-disclosure updates, 3 of all listed in the Shanghai Stock Exchange, plus the previous 32 batches have been disclosed 442, there are currently 445 companies have issued a pre-disclosure or pre-disclosure update information. In the face of more than 600 queuing enterprises, the IPO trial will stagnate 18 months after the official restart on April 30. As of May 30, the Commission has reopened the full moon, the SFC's public information shows that in one months time, a total of 21 enterprises, of which 16 have met, through the rate of 80%. As an IPO restart after the first enterprise, present edge of the listing by the industry is believed to lead in the cold winter of the liquor plate fluttering red. And in this present and the human view, the present and the red has never been indissoluble. Present Edge wine industry formerly known as Jiangsu Province Huaian Lianshui County Gaogou Winery. In order to adapt to market development, to shape high-end brand image, in the 1997, this is the edge of the "edge" as the core, reshaping the brand image and corporate culture. This is the edge of people think, Edge is the best combination of liquor and modern life, there is wine on the fate of the wine, the fate of wine and beauty, wine and fragrance. In Traditional Chinese society, the edge is a unique force in social life and interpersonal communication. With the development of the Times, the edge has gradually become a mainstream cultural values and positive, healthy and harmonious national collective mentality. "Margin, enough to lead to Harmony, mutual trust, close relationships, social relations and natural relations." "Present and present margin deputy general manager Feng said. Around the edge of culture, present and present edge of the introduction of "present and Present" and "national margin" brand, meaning festive and auspicious, symbolizing victory and success. "Present and present edge of the brand demand ' present destiny, accompanied forever ', from the microscopic point of view of the Chinese people the most simple, most sincere feelings." National margin of the brand appeal ' become a great event, will be destined ', from a macro perspective of the Guoqiang margin Sheng, the fate of the success of life and joy. "Present and present," explained. 2013, this is the wine industry in accordance with the overall spirit of the consumption structure down the actual, to "The Chinese wedding Feast" as the goal of positioning, to "have a festive, present fate, marriage, of course, this is the edge of the current" for the brand, focusing on CCTV and other mainstream media dissemination, organized in the country with the brand demand fit high Chinese love Song concert, Marriage Fair, Dating, group weddings and other activities, these activities, so that this is the fate of the wedding banquet market share significantly increased. In addition, in order to make enterprises and brand image more vivid, present and present edge will "China red" as the image of enterprises and products, color to locate enterprises and product cultural characteristics. "In Chinese traditional culture, the margin and red have a special and close relationship." People always express through the red, representing the ' edge ', such as when the wedding posted red Hi-word, encounter SpongeBob Department of Red Belt, signed contract cover Red Seal. A folk-custom expert talked about. In this world, the factory, red plant, dressed in red factory in the present and the people, as well as the assembly line a bottle of red bottles of wine formed a beautiful scenery line. "China's edge, the need for Chinese red witness;The carrier of the margin. Edge, connected with red, red, shining edge, fate as shadow. Present and present edge of China's edge with the fusion of Chinese red, not only infected with each of the consumers, but also created the fate of the Chinese wine industry as the spirit of cultural marketing brand. "Present and present margin deputy general manager Feng said.