China's electric business pattern has been basically formed

Express Company can not "overnight", the future is to be verified.

Express industry cross-border wind is getting worse. Following the shun Fung speed to build "shun Fung optimization" high-end online supermarket, July 28, another express tycoon Shentong build electric business platform "love to buy the net Super" announced on line.

It is understood that love to buy a network of the first investment of about 50 million yuan, by the Shen Tong Express holding 70%. In order to build this platform, love to buy network super from Alibaba and other electric business enterprises and supermarket retail enterprises to dig a lot of talent. But Shentong Express as an investor, does not participate in specific operations, only responsible for online supermarket distribution, warehousing and other services.

Locate a store like number 1th.

According to the introduction, love to buy the network super positioning and mode and shop 1th similar to the main food and daily-type commodities, department stores and small household electrical appliances as a supplement. "Food and daily consumption is a big expense for ordinary families." At present, the annual sales of tens of millions of supermarkets have dozens of, but on the line in addition to shop 1th, there is no second similar size of the site, the market still has a lot of blank, at least can accommodate two or three big electric dealers survive. "Love to buy network Super Market director Ningsau is optimistic about the market prospects."

Ningsau said, love to buy the net first step to do the Zhejiang market, first of all, to win the regional advantage, until the realization of the established goals, before the exhibition to other areas.

and Shun Fung optimization of the self-built distribution team, love to buy the network did not build a distribution team, and its trunk and part of the transit station and Shentong shared. "Everyone category is not the same, shun Fung preferred product price is higher, involving fresh and other categories, love to buy a network of products belonging to the standard products, the initial cost of rebuilding the distribution team is too high, some outweigh the gains." "Ningsau said.

At the same time, in order to reduce the cost of distribution, love to buy network super Plan in likelier built from the point, and support the delivery of cash. It is understood that Hangzhou, the first since the point has been opened in the Bingjiang District Avenue of stars. "Not everyone is wired to pay the tools, especially the two or three-line city users, love to buy a network to meet the needs of this part of the people." ”

Ningsau introduced, compared with other electrical distribution, love to buy the network over the delivery speed is more assured. "We plan to deliver the goods within eight hours, and we can do three matches a day." ”

foreground checking

The competition of the electric business has already entered the white-hot stage, and the insufficiency of the logistics ability is the most criticized by the electric business enterprise. Therefore, there are electrical business analysts said that the express delivery and excellent business, upstream extension is due to its distribution in the field of storage has a natural advantage. Moreover, the electrical business does the logistics to do the courier, also can enhance the service quality, enhances the user experience.

And Shentong and Shun Fung Fast transport have taken a cautious approach. On the category and market choice, are vitalize cut. Shun Fung preferred to do is the high-end food, currently only for the Beijing market. The love buys the net to do the food and the daily, starts from the Zhejiang market first. Two express companies choose the category can highlight the distribution advantages of enterprises, but also from a more centralized market start.

However, the Electric business field competition is fierce, not every express company can "overnight". Analysys International analyst Shou sent that express company just think that they have advantages in the logistics side, would like to intervene in the upstream E-commerce, but the E-commerce market competition, the supply chain management requirements are also high, not every company has such strength, whether the future will cause other companies "follow suit", still remains to be seen. And at present, Jingdong Mall, No. 1th Store logistics and courier services have been quite in place, compared with traditional express companies, these electric business enterprises may do better.

"The electrical business pattern in China has been basically shaped, to the cat, Taobao, Jingdong and when several of the main integrated electric business has occupied a larger share of the market." "Industry personage says, insiders, in many respects, express company obviously lacks experience, future prospect how, waits for textual research."