China's electricity quotient competition is becoming more and more brutal the battle of E

Source: Internet
Author: User
Keywords E-commerce nbsp;
&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; From the the early 1990s e-commerce in China gradually rise, to now more than 20 years of development, in these more than 20 years of development process, people gradually never used to apply freely, and then to become a habitual consumption, e-commerce multiple advantages gradually accepted and recognized by people.     In the rapid development of E-commerce at the same time, e-commerce competition is more and more brutal, price, quality, after-sale and other links all become the impact of E-commerce operation success or failure factors, many manufacturers emotional upsurge, have dabbled in e-commerce business, the result is surprising, is "Chengye Xiao". The experience of e-commerce is very important


I believe that the most terrible e-commerce is not now like the derailment of the same price war tram, this is only the surface of E-commerce war, the real scary is the customer experience problem surge. What is the customer experience? The customer experience is a feeling that is built up in the process of using the product, in business, customer experience is very real, every job in the business can be specific, but in the consumer, 1000 eyes have 1000 Hamlet, customers for the perfect consumer experience is not set the limit, therefore, Consumers are becoming more and more demanding in the service of businesses.


in customer experience, commodity prices are always important, at the same time customers can not endure endless waiting for receiving goods, if there is not enough convenient search and payment methods, it is likely to lose a large number of potential customers. The quality of goods and information security will produce basic trust, then the transaction.     Commodity information to be fair and open, Web page production is simple, no one customers like to guess, think or even call in person to consult. Ebeecake Customer Experience Activities

The advantage of
e-commerce is that it can have the information of consumers ' purchase, search, collection and purchase of goods, through information analysis, we can improve the service level and understand the trend of consumption. In the electronic commerce problem processing, should be quick, complete, reasonable, to the customer 100, 1000 apology, act up to solve the actual problem.


The promotion of e-commerce, to low commitment, beyond the expectations of customers, many enterprises in e-commerce failures are due to the customer made too many commitments, the results can not be cashed, and eventually lost a large number of customers. In the domestic well-known brands Ebeecake E-commerce, to ensure the quality of the foundation, will always provide customers with free tasting cake, but never mentioned in the publicity, I think, this is a very smart sales method, but also the success of the brand of the details of one of the factors.


E-commerce "into and defeat" is the customer experience of competition, although for the Customer Experience Improvement no terminal, but can reach infinity, this should not become a difficult, because the early discovery, early implementation, the public will have the market.


 


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