China's first batch of independent microblogging site to do what the network officially announced

July 21, China's first batch of independent microblogging website to do what Network (zuosa.com) officially announced that because of its lack of funds and resources, has decided to transfer the site. "The way we transfer this is given. "Do what net CEO Shijian disclosed, will continue to operate the website in the near future, has been to the suitable acquirer to appear.

In addition to doing what the net outside, muttering nets, rice no net and so on the domestic earlier a group of micro-blogging site is not the same. When faced with Sina, Tencent, NetEase and other portals of the surging tide of micro-bo, some of them closed, some transfer, and more in the search for transformation. Independent microblogging sites are facing a survival crisis.

Closure, transfer and transformation

Microblogging site 2007 years later in China, what to do is the first batch of independent microblogging site, one of the same period, there are rice no nets, Twitter network, muttering, garrulous and so on. Among them, the rice has the influence to be big. In the first half of 2009, the number of users of rice from the beginning of the 300,000 surge to 1 million, its official account opening includes many cultural celebrities and domestic well-known media.

It is reported that the name of the rice net from the "Po old, still can rice." Wang, founder of the website, explained that before in college, students met to say "eat" and say "Rice no". Netizen Evaluation said, this name embodies the micro-blog "nagging spirit", anything can be taken out for one or two sentences.

However, July 8, 2009, after 236 days of survival, watching the "rice" to become China's first micro-blog, because of many reasons, "Rice no" stopped short, became China's independent microblogging site fallen martyrs.

The same belongs to the independent microblogging site Corps of muttering network, on February 8, 2009 officially on the line, is early in the domestic micro-blog site. And July 14 this year, Micro-blog website muttering Network low-key transformation of the geographical location of friends community. Reporter found that the most influential position in muttering net home, muttering network has claimed that the website is "an epoch-making location dating community, can help users at any time to find someone around and chat with them, but also to explore the users of the city, found that users did not know the interesting place." However, muttering about Web site introduction has not been timely to make changes, still said that they are micro-blog site.

Since August 2009, Sina, Sohu, Tencent, NetEase four domestic portals to join the micro-BO competition, the domestic small and medium-sized micro-blogging company's growth momentum on the slowdown trend. Although Shijian many times to do what network to do professional microblogging service providers, not worried with the portal site competition, but the grassroots microblogging site in the lack of funds and resources, so that it in the competition with the big portal site is not enough.

However, Shijian firmly believes that Weibo is the Internet's basic communication technology for the next 5-10 years, the real-time Internet technology, represented by Weibo, will have a profound impact on new media, E-commerce, instant messaging, mobile communities and other applications, and believe that the development prospects of the microblogging services connected to the Internet and mobile networks, but "my resources are not enough, Hope to find a good club. "

It is understood that after the sale of what network, do what network team also continue to provide micro-blogging services for other sites, which is to do what the network is currently one of the main sources of income. Before, do what net in the fund mainly rely on the initial angel investment, from 2007 website on-line to this year did not have the venture capital.

Business model is not clear

Nowadays, most of the grassroots independent micro-blogging mismanagement, can not help but reminiscent of the previous failure of the blog network.

Has won the venture investment and financing of the blog network, not only facing the broken capital chain, operating unsustainable, at the same time the business also shrinking, a large number of users lost. To get out of trouble, in 2008, the blog was brewing its blog in China and Bokee split into two independent companies, and after the break-up to the high-end media and SNS respectively. But in the same year in October, the blog network was involved in the crisis of layoffs, announced that all employees are free to leave, but also can stay, but there is no wages, this move is considered to be directly announced with the blog Net no difference.

In fact, early in the blog network financing soon after, Sina launched its blog public beta, by the end of 2006, Sina as the representative of the Portal blog Power has been completely beyond the blog network and other emerging vertical sites. Then, the blog almost become the standard of any portal site configuration, the portal site easily replicated Xingdong hard to explore and open up the road. Later, Face-book, school, 51 and other SNS social networking sites began to be a big hit, the blog formed an not underestimated impact. Internet users ' attention and capital markets have also begun to snub blogs.

Independent microblogging, whether it will repeat the mistakes of independent blog site?

The reporter learned that in doing what the net official announced the transfer notice, "because of the lack of funds and resources, our management plans to transfer the microblogging network, I hope it under the leadership of new owners, can thrive." "Shijian subsequently publicly said, because do what network operation funds has been from Angel Investment, the capital chain is now broken, unable to maintain normal operation, in order to make what network has better development, he and management to make the decision to transfer. "Our team has 10 people, the price is not too high." "Shijian said.

Do what network was founded in 2007, is one of the earliest excavation Jinwebo site, and the same period of well-known micro-blog site rice, and so on have been shut. "Independent sites lack the resources to do it hard because it faces many operational risks, and now Weibo has become the gateway standard and the market space is further compressed." One industry insider said.

Shijian revealed that there had been venture capital initiative to do what the net is good, expressed willingness to provide financial support, but because the microblogging currently does not have a clear business model, so finally did not agree. "The important reason for the current microblogging site is the financial replenishment of the business model, and even Twitter is still groping, so the future of Weibo is long." Shijian said with emotion.

What is the difficulty of independent microblogging now? "In the face of this problem, Shijian appears very calmly," there is no clear business model, so the funds and resources are very scarce, there is this industry on the content of the management requirements are relatively high, these are constraints on the development of factors, in general, the space is very large, many variables. ”

How to make a yell and make money

In the portal with strong resources and strength, and quickly occupy the site and influence of the situation, independent microblogging how to speed up the pace of progress?

Lisong, founder of the network, said that China's current microblog is divided into two main categories: one is Sina Weibo (http://t.sina.com.cn) as the representative of the celebrity microblogging, and the other is a whisper network for the public microblogging representative. Celebrity Weibo wrote people are big stars, so see more people, write less people, the establishment of the Spire-style interpersonal relationship. Because there is a big star, ordinary people write something is no one to pay attention to, and the public micro Bo is the platform of ordinary people, record ordinary people's lives of dribs and drabs, the establishment of a flat-style interpersonal relationship.

In fact, the core value of portal Weibo lies in influence, and based on the Matthew effect, they do squeeze the tiny, independent living space. But the microblogging model is open and casual, it has a very obvious characteristics of the creative industry, micro-bo due to the gradual formation of an open concept and in the market, micro-bo bearer is not necessarily the text, pictures, videos, independent micro-blogging survival space, to rely on innovation to open up.

While domestic microblogs follow the American Twitter model, unlike the US, China has a strong circle culture, especially in big cities such as Beijing and Shanghai, where users of Weibo are the most concentrated, where the user diversion from the culture of the circle is bound to be more severe, It is impossible for a website to eat all the users. Lisong said that in terms of development, the domestic microblogging type is more diverse than the United States. For example, most people in the United States, including sports, entertainment, finance, politics are on Twitter, but in China, the phenomenon of diversion is more obvious, for different areas of micro-blogging will have their own some living space.

Industry analysts believe that independent micro-blogging and portal microblogging, in fact, is a complementary relationship between the portal site more easily to do more extensive, more, but for some small and medium-sized micro-blog, it needs to focus on a vertical area. For example, the 9911 Micro Blog is focused on the music field, intended to hold the crowd in this field firmly, or in this crowd you are at least one of its necessary options. Sina will not be able to cover all users, but also need other micro-blogging service providers, and everyone to big this emerging market.

In addition, micro-blog represents the real-time Internet technology, which requires the micro-blogging operators to have a stable technical team, can promptly eliminate interference with users to publish real-time messages of the fault. Otherwise, the advantages of Weibo can not be protected, competitiveness is even less.