China's first comprehensive online sale of real estate projects

Within half an hour sold 193 sets of housing, the total amount of more than 95 million yuan, in Kunshan, Jiangsu Province, a "tour station" in the real estate project, created a domestic real estate e-commerce sales record, but also opened up the domestic real estate projects in the overall online sales prologue. And real estate E-commerce, is CRIC co-chairman and President Zhou Yi for the Nasdaq listed company China Real Estate Information Group in the current housing downturn looking for innovative models.

Zhou Xin to enter the real estate E-commerce an important strategy lies in the use of real estate E-commerce platform for transactions, further "bundled" with large property developers of the partnership. For developers, the network to sell houses, perhaps for some features suitable for the project to find the potential for the market to sell a short cut.

May 31, China real Estate Information group released the first quarter of 2011 unaudited Financial report, the first quarter of 2011 total revenue of 42 million U.S. dollars, an increase of 55%, more than the company's forecast of 39 million U.S. dollars to 41 million U.S. dollars. Operating profit in the first quarter was $5.8 million trillion, compared with $9.7 million a year earlier.

CRIC chief financial Officer Hu said the company expects revenues of about $52 million trillion to $54 million trillion in the second quarter of 2011, with offline revenues forecast at $23 million to 24 million US dollars and online business revenues forecast at $29 million to $30 million.

"The marketing of the inbound project, is a wave of domestic sales of the network, and finally the first day of the sale of the results, it is also gratifying." "Huangfei, deputy general manager of Shanghai City Open Group of the station project developer, revealed that some real estate projects in the future can be considered under the line of online sales, while some characteristics of the appropriate projects, will strengthen the network sales strength." "But for now, online sales are still just starting to be a percentage of overall group sales," he said. Network sales of the project, in the standardization, payment and many other aspects, have higher requirements, not all real estate projects are suitable for network sales. ”

It is understood that Sina live real estate electric business channel is the first comprehensive professional real estate E-commerce channel, divided into "auction area" and "monopoly zone" two major trading areas.

Since the May 6 online, one after another with Soho China, Shanghai family, southern Venice and other projects, according to the specific circumstances of the project, took the Chinese-style auction, Dutch-style inverted clap, dark beat second kill, such as rich auction mode, and involved in apartments, villas, office buildings, shops and other types of business. The station is the first real estate on the channel of the store, but also China's first comprehensive online sales of the property project.