China's first fast-tea E-commerce platform, the United States Lingbao Tesco Global launch held in Wuhan

Abstract: Subversion of traditional drinking tea experience, tea into the fast times. January 11, the country's first fast-Lingbao E-commerce platform for the United States to buy the world launch in Wuhan, announced that the Chinese tea into the fast times. Tea is a worldwide health drink and the world's second only

Subversion of the traditional tea drinking experience, tea into the fast times. January 11, the country's first fast-tea E-commerce platform, "The United States Lingbao easy to buy" the global launch held in Wuhan, announced that the Chinese tea into the fast times.

Tea is a worldwide health drink and the second largest drink in the world after water. However, traditional tea drinking has a complex process of tea ceremony, which is not in line with the pace of life in modern society. To enable consumers to drink tea in a simple, fast way to become the global tea enterprises in the new trend of research and development.

From Hubei, the United States Lingbao tea is in response to this trend, and its total investment of 500 million yuan, developed a convenient to carry, easy to brew and even can be used in cold water bubble fashionable healthy tea, and named "Fast Tea" to distinguish from other tea category.

Reporters at the scene to see, fast tea packaging unique and rich personality, many flavors. Although tea is included in the Quick Cup, the tea can be treated as long as it is poured in all kinds of cups, while the original leaf color of the tea is preserved.

Tea experts said that the emergence of fast tea, like instant coffee to subvert the traditional existing grinding of the tea, subversion of the traditional experience, is "a tea revolution." Drinking tea can also become a popular, fashionable, healthy lifestyle.

In addition to the traditional way of drinking tea to become simple, the United States and Lingbao the traditional business model, the development of fast tea vertical E-commerce platform, "The United States Lingbao easy to buy", more than 200 kinds of fast tea and consumers only a screen separated, online orders, express delivery door-to-door.

Experts said that Chinese tea enterprises are numerous, but did not really sing the global tea brand, in the international also does not have an absolute right to speak of the brand. Chinese tea does not have the absolute eldest, originates from the product innovation and the business model lag. From the days of the cat, the Beijing-east and other electric platform sales data, the tea electric business is becoming a new trend of consumption.

The company in charge of the United States and Lingbao said: This time borrow fast tea E-commerce platform on the line, online cooperation between the merchants to work together, is expected within 5 years operating income reached 2 billion yuan, look forward to breaking the British tea brand "Dayton" a single large tea consumption pattern.