China's first hybrid car a year of zero sales

"None of them have been sold this year. "The telephone that head, Changan automobile (0000625.　　SZ) A senior executive is full of helplessness in his speech. He and the "First financial daily" reporter said is the first volume of the domestic production of hybrid car long Jiexun Hev. It is reported that this quietly discontinued 1-year model, there is still no clear recovery schedule.　　The executives said the poor sales were the cause of the production of the Citrix Hev. This car is Changan after 6 years, invested heavily in research and development to build, at the beginning of the IPO, the first Chinese independent research and development of the volume production of hybrid cars, the country's largest hybrid technology to achieve industrialization of the model, the national "863 plan" major automotive projects in the first to achieve mass production listed independent brand car, such as 6 "China first"　　Aura. However, behind the halo is the cold reality brought about by the sad curtain call.　　Although new energy vehicles have been a hot issue for the last two years, the government has devised a number of stimulus measures and auto companies have invested billions of dollars in new energy vehicles, but few end buyers. "New Energy vehicle technology is not mature, consumer environment is not mature, excessive policy stimulation is pulling."　　"A senior domestic car company said to our correspondent. In fact, the production of the new energy car also reflects the embarrassing reality of the hot, the upstream extreme enthusiasm, and downstream consumers extremely cold.　　This is the current situation of new energy vehicles portrayal, in addition to long Jiexun HEV, the domestic other companies new energy vehicle product sales are also handful. Jie Xun Hev sadly discontinued "Jie-hoon hybrid car discontinued?" How do we not know. "Last week, the Chang ' an 4S store marketing manager told our correspondent that there was a car in the shop with a jerry-like HEV, which was not sold for nearly half a year.　　He did not know that, starting from the end of 2009, the Jie-hoon Hev has been completely discontinued. December 2007, Changan first hybrid Che Jie HEV off-line. After six months of demonstration operation, Jie-hoon Hev officially listed sales, the price of 139,800 ~14.98 million.　　Changan Car 4S shop that is from the beginning of the sale of Jie-hoon hybrid car. According to Changan automobile data, the Jie-hoon Hev uses the 1.5L gasoline engine and the hybrid power system, 13KW Permanent magnet synchronous brushless motor, the continuous driving mileage is more than 500 kilometers. The power level and the 2.0L gasoline engine are equivalent, the fuel saving rate can reach 20%.　　On the selling price, the J-hoon is also comparable to the 2.0L level car. But the advantages of fuel saving and selling price have not given the real sales advantage to the Jerry-hoon Hev.　　Changan Sedan 4S Shop manager of the marketing department said to our correspondent, the past six months, Jie-hoon HEV sales of less than 10 vehicles. Chang ' An has previously released data showing that the company's hybrid vehicle production line will produce 10,000 vehicles a year, and plans to manufacture 1000 hybrids in 2009. But Changan automobile insiders to our correspondent said that 2009 Jie-hoon Hev cumulative sales of more than 100 vehicles, not only the production and marketing goals have not been achieved, capacity is also serious leisureReset。 October 2009, Chang ' an automobile issued a notice, Chang ' an CV11 (Jie-hoon Series Model Code) in March 2007 into the market, as of September 30, 2009, 2.5 of the time to produce a total of 1331 units, 1300 sales, production and marketing volume did not reach the expected scale, the current related assets are basically idle. The company is expected to CV11 future market prospects with greater uncertainty, the product-related assets recoverable amount will be lower than its book value.　　Therefore, the Changan Automobile Board of Directors passed the resolution, decided to the above CV11 welding production line fixed assets equipment, mold total value of 149 million yuan for the full extraction of impairment. Changan Automobile Senior personage said, the Jie hoon Hev is in this to mention, with the Jie-hoon gasoline version of the car production. According to planning, Jie-hoon Hev in Chongqing to transfer to the Nanchang Jiangling automobile factory production, but today, jiangling car did not produce a Jay-hoon Hev, "The future is not known will not produce." "We are based on orders to sell, have orders to find factory orders, no orders in the showroom to put a car."　　"December 2, Changan sedan, a 4S shop sales consultant to our correspondent said, usually to the shop customers do not consider the purchase of Jie-hoon hev,4s shop can only through public relations, some business customers to reach a sporadic or several sales.　　The embarrassment of the industry in fact, new energy car companies flocking to the new energy bandwagon, both foreign and independent, are encountering a common problem: sales are low. Long Jiexun Hev sales also appeared in other companies ' new energy vehicles, Shanghai FAW Toyota 4S Shop, sales consultant Xiao Wu told our correspondent: "FAW Toyota hybrid Prius sales have never been optimistic."　　"The Toyota Prius, which has sold 2 million vehicles worldwide, has not sold more than 4,000 vehicles in China in the past 3 years," he said. In addition, October this year, BYD pure electric car E6 sales of only 54 vehicles, F3DM Hybrid car sales of 290 vehicles.　　Changan Zhi Xiang Hybrid car sales of about 300 units. By contrast, the cost of buying new energy vehicles has been drastically reduced because of government subsidies. In Chongqing, the government introduced a total price of about 36,000 yuan of cash subsidy policy, and remission of 3-year road and bridge fees, converted into cash, the total discount margin of 43,000 yuan.　　In the designated 5 new Energy private car pilot cities, the purchase of Chery S18 and other pure electric vehicles, the subsidy amount of up to 60,000 yuan, the cost of nearly half. But such policies do not inspire consumer enthusiasm.　　Network Research company Association letter A survey of new energy vehicles showed that 89% of respondents were unwilling to buy new energy vehicles because of the current set of matching settings and high prices.　　Dongfeng Honda, a 4S store in charge of sales of the deputy general manager of the reporter said that customers are unwilling to buy new energy vehicles, the reason is, on the one hand, do not trust the so-called new technology, on the other hand, do not want to this part of fuel-saving (effect) more cost. In addition, the Government's subsidy policy is actually at home andNot common. The "Ten City thousands" new Energy vehicle pilot project, which was launched by the Ministry of Finance, the NDRC, the Ministry of Industry and the Ministry of Science and Technology, has been launched in 25 cities nationwide, and a corresponding subsidy scheme has been developed. But the project is aimed mainly at bus systems rather than private cars.　　In January this year, the four ministerial committee further launched the "Private purchase of new energy vehicles subsidy pilot Notice", private purchase of pure electric car maximum subsidy can reach 60,000 yuan, but the pilot city only Shanghai, Changchun, Shenzhen, Hangzhou, Hefei 5. In addition, the above 5 cities to buy pure electric car subsidies, although up to 60,000 yuan, but the hybrid car subsidy amount to only 3000 yuan.　　Changan Automobile senior Personage told this reporter, the mixed electric vehicle subsidy amount is the main reason that the company's hybrid car sales are falling fast. "I think government support is still not enough, and Shun, did not grasp the focus."　　"BYD Company, a senior to the reporter said. It is worth mentioning that electric vehicle technology is considered to be a key watershed for China's auto industry to catch up with foreign investment. But Ruwen, Zhengzhou's Nissan party secretary, said it was not too optimistic that "foreign companies are investing more in electric cars than we do, and they have made a lot of reserves." But they won't say it because they don't play the right hand.　　"Related: Those dim new energy market" stars "they-already mass production of new energy vehicles, head halo, foot hot spots, is supposed to be the most dazzling car market star, but in the shiny debut after too late to shine, then plunged into a bleak situation. BYD Pure electric car f3e fetal death in the lack of awareness of the Toyota Prius broken Chinese New Model Chong Guan Chery Pure electric vehicles "disturbed" on the road