China's Android application user growth slows, application developers face the promotion of user reach

Mobile Internet third-party data mining and integration marketing agency IIMEDIARESEARCH4 released the 2014 China Mobile Phone application store research report. The report said that China's Android application user growth slowed, mobile application developers will further face the application of extension and user touch.

Data show that in the fourth quarter of 2014, China's third-party mobile app Store active users of 411 million (except the App store users, mobile phone manufacturers to operate the user and the operators of the mobile App store users).

Domestic mobile phone application store market structure tends to be stable, Qihoo 360 series, Baidu department and Tencent's application distribution platform has basically included most of the application distribution market, small and medium-sized application store market share gradually shrinking. More than 60% of Chinese mobile internet users use third party mobile App Store as the main application download channel. At the same time, handset manufacturers pre-installed application store channel share gradually expanded.

72% of Chinese mobile App store users often search and view the application types of mobile App Store, hand search download "frequent use" ratio of 48%. A considerable proportion of Chinese mobile App store users will refer to the use of friends and the surrounding people before downloading applications, the application store in the community discussion and exchange has been a certain user's popularity.

54.7% of Chinese mobile App store users download applications in WiFi environment, "Download free traffic applications within a certain period of time" to obtain a certain number of users, accounting for more than 12%.

The report shows that in 2014, China's Android application user growth rate gradually slowed down, the application of the growth of the demographic dividend has gradually disappeared. Instant messaging, mobile search, news client, mobile shopping and payment, mobile video and other users of the common application of the penetration rate has been gradually saturated, mobile application developers will further face the application of the promotion and user touch problems. Finish)