China's gaming industry: a new opportunity for development in the adjustment

This report (reporter Cheng Miao Jinxiaonin) reporter in the China International Digital Interactive Entertainment Exhibition (ChinaJoy), the exhibition area of 40,000 square meters, about 200 well-known enterprises at home and abroad to participate in the exhibition, including domestic enterprises Tencent, Shanda Network, perfect time and space,　　NetEase and other large-scale exhibitors, exhibits cover network games, PC games, video games, mobile games, arcade games, handheld games, but also including telecommunications proliferation services, digital consumer electronics products, games surrounding products, reflecting the Chinese game industry continued to a good situation. 2010 is the opening year of the Second Decade of the New century, and also the starting point of the new decade of China's online gaming industry. After the rapid development of the first decade, China's online gaming industry is entering an important adjustment stage.　　At present, China's online gaming industry has accumulated a lot of successful experience, with a certain height, game products are more diverse varieties. According to the reporter understands, 2009 Chinese network Game Market scale continues to stabilize the growth, the product type unceasingly is rich, the overall present steady orderly development situation. 2009, China's online game sales revenue reached 25.6 billion yuan, driving related industries to increase production value of nearly 55.5 billion yuan. Sales revenue for 2010 is expected to remain at around 30% per cent. Independent original online game product sales revenue reached 16.525 billion yuan, accounting for 64.5% of the market revenue, is expected to increase by more than 50% in 2010. At the ChinaJoy Summit Forum, the leading figures of domestic famous enterprises are optimistic about the opportunity and development of the new decade of Chinese online games, Microsoft Senior vice President Zhang believes that the whole of Chinese online games is full of vitality, the future development needs diversification.　　Perfect space-time Chairman Chi analysis points out that the online games industry prospects are very good, and the market "cake" will be more and more big. However, the industry also analyzed that the Chinese online games industry also appeared many need to calm analysis, in-depth research, a new understanding and properly solve the problem. Sun Shoushan, deputy Director of press and publication, pointed out at the Summit forum that China's online gaming industry is experiencing an excellent historical opportunity to adjust and improve the policy environment and industrial environment. First, "national" Eleven-Five "period of cultural development planning outline", "cultural industry revitalization Planning" and "on financial support cultural industry revitalization and development and prosperity of the guidance" and other plans and documents, not only to include online games, including the digital publishing industry and cultural and creative industries as a development focus, Also to promote its rapid development has created a positive industrial development policy environment. Second, China's internet users have reached 420 million, ranked first in the world, and the penetration rate reached 31.8%, surpassing the world average; China's mobile phone users have reached 800 million, with up to 277 million people using mobile phones to surf the web. Such a huge number of Internet users for the Chinese network game industry to provide a broad space for development. In addition, with the increasing popularity of 3G applications, the continuous improvement of mobile terminal performance and usage, as well as the in-depth implementation of the national "triple Net integration" strategy, it also provides technical support for the rapid development of China's online gaming industry. Industry insiders believe that, in the policy, industrial environment optimization, technology, market conditions are maturing, the Chinese gaming industry will usher in new development opportunities in the adjustment.