China's gaming industry moves to the world in urgent need of improving innovation ability

Source: Internet
Author: User
Keywords Chinese game industry serious games industry competition improve innovation ability Woo Jun
Xinhua San Francisco, March 13 interview: China's game industry to the world urgently need to improve innovation ability-visit the U.S. industry Wu Ying Xinhua News agency reporter Morel was called the world's largest game developers professional meeting-"Game Developers Conference" is currently in San Francisco, United States. U.S. industry personage Wu Ying recently in the Xinhua News agency reporter interview, uses "The Hot", "the fast changing" and so on vocabulary, expresses own participation feeling.  She said that from this Conference can see the global game Technology update pace is accelerating, the Chinese game industry to better to the world, strengthen innovation ability is urgent. Over the past one or two years, the global economy has experienced difficulties, and the gaming industry has shown a stronger "resilience to recession" relative to other IT sectors. Wu Ying said that the "Game Developers Conference" a year more popular, in a way is the game industry a reflection of vitality.  In addition, from this conference can be seen, game technology and game-related hardware and software research and development work increasingly active, on the one hand constantly give the game to new forms of expression, but also make the production of games and other processes more convenient.  Wu Ying that, in the global game industry increasingly fierce competition, the game research and development technology content more and more high, the Chinese game industry needs to enhance the sense of crisis, set higher goals and standards, down the heart to spend a great effort to independent innovation. Woo Jun has extensive experience in legal and investment work at Citibank Group in the United States.  She returned to China in the second half of 2007 to start a business, has participated in Beijing and Tianjin to create two to engage in puzzle games and other development enterprises. She combined her experience to point out that China's gaming industry in recent years, "blowout" development, but by the temptation of great opportunities, some practitioners also exposed the impetuous mentality of quick success, in the game content, production and performance techniques simply follow the imitation, unwilling to engage in large, time-consuming and high risk of innovation.  The result is that the content of Chinese games is homogeneous and homogeneous, and there is still a gap between China and the world advanced level in the development of basic technology such as game engine. Wu Ying suggested that in order to further enhance the innovation ability of Chinese gaming industry, the employees should overcome the impetuous mentality, strengthen the sense of responsibility and study spirit subjectively. The industry may wish to consider setting up a number of awards, from the technical point of view of local outstanding game recognition, so as to promote the relevant industry standards to improve.  In addition, it is necessary to increase the publicity and education, training gamers and so on to form a higher aesthetic standards. Wu Ying also believes that the concept of the game industry should be constantly updated, it should be recognized that the game is not only entertainment, but also can have a variety of functions such as education. For example, the game Developers Conference has been setting up a "Serious Game Summit Forum" for many consecutive years.  At this year's forum, some university and game developer representatives share the successful experience of using games as a carrier to improve the teaching and training effects through entertaining. Wu Ying believes that as long as innovation, through the development of healthy content, technical means and forms of more advanced quality of the game,China's game industry will usher in a major development in the future, for the national economic development and Chinese traditional culture to make greater contributions to the world. "Deep cultural heritage, is China's development of the game industry, a major advantage, China can dig up the content of the game is too much." "Wu Ying said that China can fully develop vivid image, with very high aesthetic value and connotation of the local games, through the concept of design, technical tools and other aspects of innovation, the classic classics, such as the essence of Chinese culture and the game of the new high-tech means of organic integration, Let the Chinese culture spread more effectively to the whole world in a popular form.
Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.