China's internet has great potential for growth

Absrtact: The number of new mobile phone users in China may be dozens of times times or even hundreds of times times that of the United States, although I did not investigate, but I estimate that this multiple must also be higher than the Chinese and American population ratio (1.3 billion-300 million). This means that China's Internet speed is high

The number of new mobile phone users in China may be dozens of times or even hundreds of times times that of the United States, although I do not investigate, but I estimate that this multiple must also be higher than the Chinese and American population ratio (1.3 billion-300 million). This means that China's internet speed is higher than the United States.

Today, this concept--the "remedial" Chinese Internet--is to help entrepreneurs by discussing China's internet situation in this perspective.

As described at the beginning of this article, Chinese Internet companies and the industry as a whole are developing rapidly. However, many enterprises in the process of development, because of inadequate infrastructure (especially the user is immature), resulting in a large number of enterprises to pay the education industry, users, many people will complain about this situation, in fact, this article's point of view is precisely this state, just born a lot of opportunities.

For the simplest example, the recent drop-by-taxi and quick-taxi battles have made nearly all taxi drivers a "valid" smartphone User ("effective" is not just a cell phone call), but also the habit of paying users for their mobile phones. Just over the past year, the number of subscribers to pay the phone, the frequency should be greatly improved. And the first two years of group buying has trained users to use the O2O service habit, in the previous is Taobao, Beijing and east to cultivate the user online shopping habits, and in the following, the Internet finance has fostered the needs of users to manage their finances.

This is the first point of this article, the Chinese Internet has a lot of growth potential, each wave is to educate a group of new internet, mobile internet users, or cultivate new habits.

Drop, quick taxi is rely on the giant support to do it, and educated a large wave of users to use mobile phone to call cars, pay, but also let drivers use smartphones; Ober Ipo Group purchase, internet finance is relying on the entire industry "hundred groups" of various websites and the VC behind the bubble smashed out, but also educated countless users. Behind the wave of these industries, the strength of supporting capital is increasing. Drop the Fast war, burning the subsidy cost is buys, the internet finance all is not, therefore the drop Fast user growth also can say unprecedented.

This is the second point of this article, who can have the strength, there is capital to the industry "missed lessons", who can do enough scale, this speed is more than the average company will be much faster.

The situation is relatively small in mature markets, such as the United States, because most of their users may have already used PayPal or credit cards, the pattern has already been formed, to change existing customer habits is difficult. Start-up companies in the United States to do some innovation, often the conditions are available, such as users have credit cards and so on, you have to do is to create a new scene to bring users in. In China, you have to be a company, it's really a lot of things to start from scratch, and even to teach users how to use mobile phone payment-of course, now is getting better.

Why can the Chinese market support this kind of remedial Internet model? Because compared with the total population, now the popularity of Internet services in fact there is a lot of room for improvement. In mature markets such as the US, the model of non-pure innovation is easy to get to the ceiling of imagination by smashing money, and at home, breaking the money now is meant to train your users according to your will. Even if Alipay already has 300 million users (the numbers are inaccurate), micro-credit can do 300 million more users, and even so, 600 million users are far from reaching the ceiling of the population.

And some of the VC bosses have also begun to recognize this way and accept. In the past, when internet companies raised money, they spent more on the company's needs, on the market and so on, and the size of the money was probably smaller than most of the companies in the United States. In fact, the ceiling of the Chinese market is higher than the United States, because the population base here, now the number of start-up companies have caught up with more than similar companies in the United States, the future I think will only be higher, and some of them will be burned money to educate users to achieve scale. In retrospect, this year could be a turning point.

This is the third point of this article, compared with the total population, China's Internet is still in the early days, there is enough space for "remedial" mode of growth. And China's capital markets are beginning to support this kind of play more and more.

China's Internet in rapid iterations, our 36 Krypton is also a "remedial" model, we educate a lot of internet entrepreneurs, through the "Krypton-venture financing platform" to make entrepreneurs financing no worries-completely free, through the Krypton mode of subversion to enable entrepreneurs to understand the modern "incubator"-Completely free, And, of course, through 36 Krypton, the biggest media in the entrepreneurial world, many people know about venture capital--totally free. The size of the company from the initial growth to the current industry is absolutely first, all this is only three years.

Speaking of this, this "remedial" the Internet status quo is probably finished. For entrepreneurs, to master the characteristics of the industry, to think about which industries have to "make up" (educating users to accept a new service). For example, can check the restaurant, the bank queue situation of the app or hardware, is a lot of our needs, the reason has been no one to do the scale, because there is no big capital support players to enter, have the strength to "fill up the class." If you have enough strength to think of similar needs, opportunities, and the ceiling of the Chinese population, it is more likely that such opportunities will grow rapidly.

This article says "Make up", in fact, refers to the start-up companies to help market lessons, such as the rapid education of a group of mobile phone payment users, such as the education of taxi drivers using smartphones. With 36 of Krypton's advice from other colleagues, it's not called "landfills", which is probably easier to understand.

Finally, to think about what opportunities should be met has not been met, with the courage of "remedial" to pry open him-this is the fastest Internet growth model.