China's internet industry to win the momentum of the group, Wal-Mart to seek cooperation with the platform of Electric business

Although China's internet industry is not superstitious in the alliance-type development, but the recent win-win rally, even by the world's largest company Wal-Mart holdings of shop 1th is also seeking to cooperate with the platform, recently or when the realization of each other. Data show that in recent years, 1th stores in the market share has not been 3%, compared with the lofty image of foreign investment background, the flow of the entrance may be more important.

"March 5 store 1th will be convened to announce the announcement and Dangdang cooperation", shop 1th relevant responsible for this cooperation is not taboo. Beijing Business newspaper reporter learned that the two sides will achieve mutual entry, and enable the two-level domain name dangdang.yhd.com, Dangdang book products will enter the 1th shop platform, but clothing bags, digital appliances, beauty makeup, snacks and other categories are not covered. According to people familiar with the matter, although the two sides are settled in each other, but the payment channel is still independent. For the above cooperation details, shop No. 1th and Dangdang are not disclosed.

In fact, as early as this Valentine's Day, Dangdang a "1 of what to ask" micro Bo and 1th store official micro-blog published "When Love Is Love", is the industry as ambiguous signal. According to sources, the above two companies in the second half of last year have begun to engage in related matters and promote.

As a matter of fact, the strategy of the type of platform-like operators, Dangdang and Shop No. 1th has been tried before. Beijing Business newspaper reporter learned that 1th shop chairman Gege has revealed in the second half of 2011 settled Taobao Mall (that is, the day cat), and its gossip object Dangdang not only in the end of October 2012 stationed in the days of the cat, the same year exclusive operation Tencent's QQ online shopping books, mother and child business, Also in January this year, the news of its book department in the category of Suning easy to buy, in addition, Dangdang CEO Guoqing also repeatedly stressed its development strategy "Please come in and go out", from the attitude of the electric business platform, there is no "godfather" Dangdang seems to be more open than the background of the foreign-owned No. 1th store.

Notably, Analysys International data show that the market share of store 1th has hovered between 0.6% and 1% in the domestic industry, and only 1.7% to 2.6% in the field of proprietary business. And in these two years, Suning easy to buy its market share from 2.35% to 9%, Xun net from 1.14% to 4.4%, in addition, the electrical business peers have now submitted to the listing application, Dangdang loss data continued to narrow.

Not only that, the electrical business and even the entire Internet industry's competing relationship is more complex, Tencent shares in the public comments, Baidu buy glutinous rice Network and suning injection of the full network of the electricity industry is confusing, more can trigger the industry's imagination, Tencent or will be in the recent formal participation in Beijing East.

Obviously, the competition of the electricity quotient is more and more fierce than two years ago, "rely on the website own traffic development already not realistic", this is the industry generally accepted the truth, even if be foreign holding also useless. Analysts believe that this is also the 1th shop and Dangdang deep cooperation in the original intention, Dangdang's books and 1th stores of the fast elimination category to achieve a short board complementary, which helps to enhance user stickiness, in addition to expand the flow of access to reduce user access costs is also the focus of the two sides weigh. According to people familiar with the situation, yhddd.com and ddyhd.com were registered with the same investor in 17th and 20th respectively this month.