China's Internet to date the largest amount of mergers and acquisitions behind

"91 of the students, welcome to join Baidu!" "August 14 11 o'clock in the morning, Baidu (BIDU) board chairman and CEO Robin Li appeared in Fuzhou Children's Day North Road Asia Pacific Center Four Floor 91 Wireless (hereinafter referred to as" 91 ", its controlling party Hong Kong listed company Net Dragon: 0777) office.

His figure appeared on a large display screen, the original is sitting in his job to write code program, update the content of the Web page "students" can no longer restrain, Hula will be a semicircle around the arena, boys and girls holding a different model of mobile phone crazy shot.

"Today we officially signed the contract of Baidu and 91 merged, in one months or so after the handover, everyone will become a Baidu people!" "said Robin Li.

In this China's Internet to date the largest amount of mergers and acquisitions behind, is the current mobile internet pattern has been rewritten, Baidu Mobile end of the strategy to take shape, the future entry strategy clearer and the platform of operational ideas into the substantive stage. Prior to this, Baidu has been considered to be passable on the mobile internet.

This day is the Chinese traditional Valentine's Day "Tanabata", the choice of this day to 91 wireless, but also through the Baidu and 91 wireless executives are filled with the hearts of the thick "lang sentiment concubine."

However, Baidu and 912 characters were not the only cases in the merger. Whether the buyer or the seller, are in the big strategy to implement their own small tactics-some want to stop, some are intended to "Rob and", and 91 of the final choice, may be reflected in today's giant in control of the world mobile Internet, a small start-up companies how to "dream into reality."

A foreign telephone

Baidu and 91 wireless business cooperation is not very long, starting from 2012, but this year, the two sides have a good time. Baidu becomes the main partner of 91 assistants and imports traffic for 91 assistants. 91 Mobile phone assistants, Android Market and Baidu mobile phone assistant and other mobile clients also exchange promotion.

By May 2013, both sides were intent on being "bolder"--since business cooperation was so smooth, it was crucial to ensure that such cooperation could be sustained. Baidu Enterprise Development Department general manager Tang and 91 Wireless CEO Hu Zemin on behalf of both sides began the formal negotiation communication.

They are just beginning to think that Baidu is funding 91 wireless 57.6% shares to achieve holding. However, this scheme will make the listed companies involved in the related transactions, accounting, intellectual property and other aspects of the inconvenience, the two shareholders are different, the staff incentive mechanism is also different, Baidu and 91 feel a variety of entanglements difficult to solve. And there is a major problem, if only investment, then Baidu Mobile phone assistants and Android Market, 91 of assistants will appear between "pro-son" and "foster child" between the difference.

May, also spread a "Alibaba will buy 91" news-at that time 91 wireless and Alibaba indeed in contact, but 91 wireless is obsessed its own independent listing, 91 Wireless CEO Hu Zemin rejected the possibility of cooperation.

Perhaps this false news more or less stimulated Baidu, both sides thereafter the idea suddenly opened.

"Love is a good conversation, simply consider marriage!" We began to explore a bolder approach than strategic investment: Baidu buys 91 of wireless. Mingyuan, vice president of Baidu, who participated in the negotiations, said in an interview with the Economic Observer, "in fact, the whole negotiations will be one months." After a wholly-owned takeover, the shareholders ' interests are unanimous. ”

Baidu and 91 wireless officially began to contact when the acquisition, the Network Dragon holds 91 wireless 57.41% Equity, the remaining 42.59% stake in Richard Li, 91 senior executives, IDG, Peak, Techventures, Germany, the same number of shareholders.

Few people know that in and Baidu negotiations began to involve full acquisition before the 91 wireless independent listing plan has arrived at the last minute-announced before the listing of 91 wireless has been approved by the listing of the application, choose to "marry" to Baidu.

"With Baidu to talk about a wholly-owned acquisition, 91 out of the listing only one foot, in the stock Exchange to audit through the batch out of the time, we let them stop first." "91 Wireless CEO Hu Zemin said.

Although Hu Zemin can not answer "independent listing" and "be Baidu wholly-owned acquisition" which can melt to more money, but one thing is obvious, independent listing 91 will face competition with Baidu, then Hu Zemin all the problems considered before can not be solved.

Entanglement too long is not good for both sides, so even Hu Zemin finally expect to have a solution to the problem as soon as possible. According to Mingyuan recalls, from the beginning of formal talks about wholly-owned mergers and acquisitions to sign MOU (MOU) also one weeks time.

Two "buy" home

Although Alibaba than Baidu contact 91 more late, but once more than Baidu more unlimited close to 91. In particular, after receiving the news that Baidu had plans to buy 91 wholly, Ali did almost everything he could.

91 insiders revealed that Alibaba is first led by the wireless leader, leading the investment and merger leaders and the head of business cooperation to fly to Fujian, to Liu Dejian and 91 wireless show their sincerity.