China's Internet users break 400 million behind the dull pain and luxuriant development of high growth

Recently, China Internet Network Information Center issued the 26th China Internet Development Statistics Report (hereinafter referred to as the "Report"). The scale of Chinese netizens broke through 400 million, internet penetration rate continued to climb, E-commerce and other network applications development momentum. A series of gorgeous figures, so many concerned about China's Internet development of the people rejoice.　　However, in the eyes of analysts, there is still the lack of the internet in the process of the development of gorgeous figures. Chinese netizens broken 400 million behind the pain 400 million Internet users pass through this karez a little "risk" "Chinese netizens reached 420 million, broke through the 400 million pass." "I have to admit, this achievement is very heavy."　　Not only supporting the Chinese Internet development of the repeated miracle, but also means that more than 1/3 of people have the opportunity to feel the charm of the Internet.　　It's worth noting, however, that the 400 million Karez is a bit risky. According to the growth rate of Chinese netizens in the past three years, it is natural that the first half of this year break through 400 million.　　According to the report, from June 2007 to December 2009, Chinese netizens grew no less than 40 million a year, and the 36 million of the new Internet users appeared to be "shabby", or even a full 10 million reduction from the previous half-year increase. In this respect, some analysts pointed out that in the past six months, despite the continued expansion of Internet users, but the trend of slowing growth is also obvious. Although the number of netizens can not represent the entire internet, but is an important vane.　　Does this mean that the Internet has become increasingly weak behind the rapid development? Analysys International President Analysys that "six months of data fluctuations can not explain the overall trend of internet development." In his view, there are many factors that affect the size of Internet users and the trend of Internet development. If the "Internet service" as a product, the key to user choice is still "product, channel, price, promotion" four basic marketing strategies. He explained that the Internet has a good application to attract users, "at present, it appears that micro-blog is a"; The Internet choice of what access port is also very important, 3G network, internet TV is an attempt; the price factor of Internet service is very important in the popularization of the Internet to the three or four-line cities and rural areas; How does the Internet service provider promote,　　It is also an important factor for users to understand and choose internet products. For the current three-net fusion of fire, Analysys said, the theory of triple-net integration can play a role in promoting the development of the Internet.　　But the effect is "huge push" or "drop in the bucket", but also to see how the specific operation.　　At present, analysts are more willing to call the Internet development into a "smooth period." E-commerce Rob the first this performance to keep a bit "difficult" 420 million Internet users do something on the Internet? 2010 first half of the internet industry who performance most eye-catching? "Report" analysis that the performance of the most eye-catching network application behavior is not already even years of network music, nor network news, search engines or instant messaging, they are only the steady growth of single-digit, and business class applicationsPerformance is much more prominent, the data show that online payments, online shopping and online banking users growth rate of half a year is around 30%, stable growth rate of the top three, far more than other types of network applications. Therefore, some people in the industry said that the rapid development of E-commerce, and China's Internet development characteristics. Teenagers occupy about half of the size of netizens, and the middle-aged netizens with stronger purchasing power are also expanding. "These people can become the main driving force for the development of E-commerce."　　"But how long will the eye-catching performance of E-commerce last?" "The rapid development of e-commerce will be slowed down in 2011 and 2012," Analysys, an analyst at Analysys International E-commerce.　　He said that the first half of E-commerce outstanding performance is obvious, but does not mean that "can continue this way." In his view, the tightening of regulatory policy is an important factor. This year, the real name of the shop and Third-party payment access and other related management measures, will affect the development of e-commerce industry to a certain extent. "Companies may need to make strategic adjustments, with corresponding growth slowing in performance." At the same time, Analysys said that E-commerce has prospered, which contains many irregular and unreasonable ingredients. "Many unreasonable and even illegal enterprises will therefore withdraw from the E-commerce arena." "The withdrawal of these companies also represents a" loss of performance "across the industry.　　So it's really hard for e-commerce to keep up with the best performance before. Analysys affirmed that the E-commerce industry in the unreasonable, irregular and urgent need to solve the industry adjustment time has come, "the adjustment is for the industry better development, it will certainly sacrifice some speed." He also said that the entire Internet users are growing, "e-commerce plate is still very large", Chinese companies go out, overseas companies come in, traditional industries began to try to buy and sell online.　　These are important opportunities for the development of E-commerce. Online Games user growth is the lowest this darling broken a bit "hanging" network game has been regarded as the most lucrative industry in the Internet application. Into the 2010, the myth was broken, performance decline is the online games industry hand over embarrassing answer.　　According to the report, China's online gaming users grew at a rate of only 11.9% per cent in half a year, a minimum increase of five years, and, on the other hand, support the Internet industry's beloved, now lonely.　　Performance decline, user scale growth slowed down, all kinds of adverse performance pointed to the "Chinese online games market saturation" This proposition, and the industry has been arguing about this. Online gaming analyst Yuyi not agree with the "market saturation" view. He believes that the cultural and creative industry is a "supply-oriented" market, especially for online games, "market and user size is needed to expand."　　He told reporters that the online games industry is in a period of adjustment, difficulties exist objectively, enterprises urgently need to transform. "The product is the first," said Yuyi, a company that still has a small growth or decline in earnings this year, relying on a new game that is "different from old games to other vendors". This game technology and quality on the mentionL can attract and retain players. "As far as I know, in the second half of the game manufacturers are pushing new games, and began to play in web games, 3D stereo games and other new types of force." "Online gaming enterprises to break the trip, the target market segmentation is very important." Yuyi to reporters: "Now the user's coverage of online games continues to extend to both ends of the player's age." While the penetration rate of online games expands, it is very important to improve the fine differentiation and pertinence of different players, meanwhile, in the regional market, the consumption capacity of the two or three-line cities cannot be neglected. "The game industry can break the success of the Bureau, to regain the" Darling "status, now seems to be still relatively hung. "The transition will not be known until next year," says Yuyi, who is critical in the second half of the year.