China's largest domain name

1997, CNNIC formally set up the management of CN domain name registration, CN domain name registered only a few 2000; After 10 today, the CN domain name registration volume has reached 5.3 million, more than the COM domain name, become China's first domain name, successfully occupy the world's top three domain name location.

Corresponding to this is, before 10, China has only 600,000 of the number of Internet users, 10 years later, the number of Chinese Internet users broke through 140 million. CN domain name, the development of the Internet and China's economic construction, along the way high-speed, in the world Internet situation in the status of day wins.

So, the CN domain name from weak to strong 10 Take-off Road, actually experienced what important turning point? What is the power to the CN domain name to take off the help?

One of the secrets:

The value advantage makes the CN domain name catch up

"is not only more secure in registered rights, CN domain name registration procedures are also more simple and quick, more stable access" a registered person from the COM domain name to the CN domain name application said that the value of CN domain name needs to be recognized, let him discard the "COM domain name is international, CN domain name is domestic" erroneous concept.

As one of the two major arbitration institutions of CN domain name, China International Economic and Trade Commission of the domain name Dispute Center Secretary Hu said that the CN domain name by our independent management, in the dispute arbitration in the use of Chinese language, the application of Chinese law, compared to COM domain names by foreign agencies arbitration, The Chinese registrant in the CN domain name dispute wins the probability to be far higher, avoids in the COM domain name dispute encounters the reverse domain name plunder.

According to CNNIC technical director Xiaodong introduced, in order to achieve the CN domain name access speed and stability of the improvement, CN domain name not only in the last year to redeploy six top-level nodes, but also with the South Korea and other cooperation in overseas Exchange servers, and effectively protect the CN domain name access stability and efficiency. Recently, CNNIC is in Europe and the United States set up the CN domain name top-level node negotiations, CN domain top node is expected to advance in Europe and the United States, convenient for overseas users to visit the CN domain.

As the basic resources of China's Internet, CN domain name is the Internet brand identity of enterprises, is the bridge to internationalization of Chinese enterprises, but also the important means of multinational enterprises to achieve localization. For the vast number of netizens in China, the CN domain name is their indispensable network ID card, reflecting the unique identity of individuals on the Internet. There is no doubt that the CN domain name these values and characteristics are gradually discovered and recognized, is the CN domain name registration exceeded 5.3 million, in the domestic beyond the basic reason of the COM domain name.

The more valuable things, if just shelved, it is difficult to get the popular favor. CN domain name eventually to 5.3 million of the registered amount beyond the domestic COM domain name, its power is rich and extensive application.

Two secrets:

Internet application promotes domain name development

The broad and in-depth application of various fields is the power of the development of CN domain name, the application of the universal to promote the CN domain name in a short period of time to achieve a big step in the leap-type development

。

For the needs of e-government and information security, the CN domain name has been widely used in government agencies. The National People's Congress network, the Chinese government network, Xinhua is the relationship between people's livelihood of the website has enabled the CN domain name as the main domain name, all levels of government websites have taken the lead to strengthen the use of domain name norms, the current up to 97% of provincial government website domain name specification using CN domain Last year Beijing 2008 Olympic Games officially opened beijing2008. CN main domain name temporarily legendary.

In the government agencies to enable the CN domain name model, Haier, Samsung and many other well-known enterprises one-time hundreds of CN domain name of the registration action to excavate the value of the CN domain name; Unilever's action to promote Chinese toothpaste registered zhyg.cn also attracted other companies to follow in the promotional activities. In the Internet companies and state-owned enterprises such as 500 strong collective CN domain name, such as the LED, according to authoritative statistics, China's 20 mainstream industries, 80% of enterprises have enabled the CN domain name.

The Government and enterprise to the CN domain name application to the Netizen's demonstration effect is huge, accelerated the arrival of popular applications, many netizens began to actively try, experience the application of CN domain name, and in the application to explore a new application model, attracting more people to join, formed a benign interaction, directly promoted the CN domain name outbreak.

It is understood that the current CN domain name in the application of the Netizen presents a variety of colors, blogs, albums, personalized domain name mailbox, online shops and other application models have been excavated by netizens. Famous actress Xu Jing received a fan gift xujinglei.cn, used to point to the popularity of "Lao Xu Blog", still for netizens to relish. There are some young post-modern mother, using the CN domain name for the baby to build a growth log, and similar mail@zhangyonghan.cn such personalized domain name mailbox application is not uncommon.

From the standard domain name environment to the use of market means to promote, 10 years groping, CNNIC has successfully put the CN domain name to the development of the fast lane. It is in this sense, we say no cnnic, there will be no CN domain name today's 5.3 million.

Three secrets:

Hardships Cnnic Ten-year extension road

As the national Domain name registration Management Agency, the management maintenance CN Domain name operation is an important function, is also the CN Domain name Development Foundation. and to realize the development of CN domain name breakthroughs, but also must respect the market law. CNNIC Assistant Director Liuzhijiang has a clear view of CNNIC's functions. CN domain name in the development of the cnnic to promote the work must not be, the establishment of the 1997 CNNIC is generally recognized as the CN domain name to accelerate the development of the starting point.

At the end of 2002, the Ministry of Information industry revised our country's domain name management method, simplified the domain name registration procedure, realizes the on-line registration, opens the Domain name resource, allows to register the domain name directly under the top-level domain name CN and so on. Over the past decade, CNNIC has been constantly improving the registration of management norms, dispute resolution mechanism and the deployment of top-level nodes, for the development of the CN domain name to create a gradually mature environment.

However, in the industry, the CN domain name to achieve 5.3 million registration volume breakthrough, more critical significance or cnnic decisively take the market promotion means of change. "Market economy, such as domain name registration of public services can not rely on executive orders, or to use high-quality services and as low as possible to win the cost of users, with market means to do a good job of promotion." "Liuzhijiang Frankly, backward situation prompted cnnic firm market thinking.

CNNIC has made substantial changes in the registration service system. The first introduction of the competition mechanism, the CN domain name registration related services to the CNNIC certified Domain name Registration service agencies, through the dozens of service agencies to compete with each other, and constantly improve service and reduce prices.

This March, with the support of the national authorities, CNNIC launched the "CN domain one Yuan experience activities and the national domain name Take-off action", creating a World Domain name price of the historical low, thoroughly penetrated the threshold of the application of CN domain name, triggering a wave of universal application experience, CN domain name in the registration scale and application mode both get breakthroughs.

Facts have proved that the marketing means to the development of national domain name is obvious, CNNIC director Mao Wei said: "In the future we must further strengthen the service function of public service agencies, continue to use market-oriented means flexibly, promote the history of national domain name innovation." ”