China's largest real estate dealer trading platform Eju.com Online

A few days ago, China's biggest real estate electricity trader Platform Eju.com (formerly as Sina le Ju real estate Electricity business channel) in Beijing officially on-line. On the day of the press conference, China Real Estate Information Group Board co-chairman and President Zhou Yi, Wantong Real Estate chairman Feng, Soho China Co., Ltd. Chairman Pan Shiyi, Fuli Group Chairman Li Silian, Shanghai City Kai Group Co., Ltd. President Khanda, The real estate leaders such as Mr. Cao Yimin, general manager of Kunshan City Open Kam Ting Property company, are gathered at the meeting. In an interview at the scene, Pan said: "My hope is that through the next 35, everyone will be online to buy a house." Pan Shiyi: Let everyone buy a house on the Internet as early as this April, Soho China to join hands with Sina, to carry out a bottomless auction hot plate, China's real estate sector for the first time in real sense to achieve pure Internet trading and off-site participation: bidders can do without the project site, can complete the purchase; from May to June, Soho China and Le Ju again joined hands twice, the total turnover reached more than 130 million yuan respectively; May 25, the southern city of Venice as the first tourism real estate project Landing Power channel, three types of bidding for online monopoly, the day more than 2000 users participated in the bidding; May 29, the network store "tour station" official opening　　, only 2 minutes 180 sets of listings were snapped, set the first nationwide online sales miracle; June 12, the first tourist real Estate electric store ——— the South West Coast open for sale, the same day that the purchase of 360 sets of listings success ... There has been a rumor, Pan Shiyi and Zhou Yi ate a meal, dinner on pan Shiyi mentioned want to put the house online to sell, Zhou Yi said can, and then this became. In fact, as early as the beginning of this century, Pan Shiyi tried to sell property through the Internet, and for a variety of reasons.　　When the time is ripe, he becomes the first person who eats the crab. "Pan, when you tried the water, didn't you arrange to buy your house?" "At the conference scene, the host asked Pan Shiyi." No。 Pan Shiyi answered. "I don't believe it." "Whether you believe it or not, I believe it, anyway." Pan Shiyi's speech was launched in such a relaxed atmosphere.　　I can see that laopan mood is very good, has been full of smiling face, but also from time to the head to hair Weibo. "So far, I have tried three times to sell my house online, and I have been successful." We basically did not have a house in the first half of the second half of the year we can get the pre-sale certificate should have three projects, I would like to take out a part to sell online.　　"Pan Shiyi mentioned three projects total sales of about 25 billion, although he has been only said" try ", but not to mention a specific share, but from his words, this part of" try "the availability of the house, may be as high as billions of of the value. Pan Shiyi's marketing model has always been very special, he does not put paper media ads, television media also do not vote, very stubborn, but for real estate, such as the new platform has a strong interest. "Because I think, the real estate electric business growth speed should be very fast." The standard of judgment is simple, close your eyes and think of aThink that this thing is not a development trend, can give more people, especially the consumer benefits, you can know its future. Pan said, from the developer's point of view, the presence of real estate dealers is not good for everyone, "for some quality-oriented developers will be good." Because when everyone's information is completely transparent on the network after the public, the goods than the goods become simple, who good who bad, and then came out. The internet exposes your products to the sun and builds a transparent platform. China has forty thousand or fifty thousand developers, certainly for some people, this is not a good thing.　　"According to Pan Shiyi, even the industry analysis, this will likely bring another property sector reshuffle, or speed up the process of shuffling." Although has been saying "try", but Pan Shiyi to the real estate electricity trader's bullish is far beyond our imagination. "My expectation is that for the next 3-5 years, anyone who buys a house will have to come online." In fact, many years ago I hoped to have such a platform, I hope that the government to do this matter. It is a pity that I have not been able to see it for many years. At the end of the interview, Pan said: "I hope the real estate electric business platform can be more open." Open, this is a very cool thing! Feng: The real estate electric dealer is like the social networking site and Pan Shiyi's test water different, has known as "the real estate circles thinker" The Feng to maximize the real estate electric dealer's cross-regional superiority.　　July 16, his Wantong Taipei project landed on the platform, became the first global Chinese through the Internet to buy real estate projects. Zhou Yi told reporters at the scene: "Feng why take this House out to shoot?" Very simple, one day we call, he said, Old week, my relationship with you than you and pan Shiyi much better, why you sell his house does not sell me, so he took a house out. Of course, there's a joke in it. The most important thing is that there are so many people in different places, and he takes out the house in Taiwan to sell it, which is to meet the demand of this kind of cross-regional property. In fact, my attempt is mainly to make people understand the holiday products in Taiwan. There may have been a lot of people who didn't know much about Taiwan's properties, but we were only 2.5 hours from Taiwan (from Beijing by plane), more near than Sanya, and the prices there were cheaper than in Sanya. Feng said, the real estate electricity trader must be the future trend. "I've been listening to all the speeches when I'm sitting under the table, I think eju.com is particularly like the online model of social networking sites, we have a very complicated thing (love and marriage) on the web slowly standardized, and then met online, and finally have children, this and the real estate dealers do now very much like. So I think, the real estate electric dealer also must be reliable, the future must be listed. "Kunming Mountain City Open Kam Ting Real Estate Co., Ltd." the "station" project must have hit a miracle, through the electric business platform, the opening two minutes sold 180 sets! General manager Cao Yimin in an interview to explain this miracle: "The station is based on mutualNetworking concept is based on this concept and the cooperation of the electrical business. We said it was selling a house, but it was a way of life. In the future, everyone is inseparable from the Internet. Cao Yimin also stressed the "experience", "the future is not your house to do how well, this is the basic requirements, more importantly, the quality of experience and good or bad." I believe that the internet will give consumers a greater sense of experience, but this will certainly go through a process, like Taobao, Jingdong, so that people slowly get used to the new way of life, constantly changing. Chengdu Business Newspaper reporter Cengyu