China's local IC design industry to explore differentiated products and solutions is the way out

China's electronic information industry to achieve genuine independent innovation, breaking the "core" situation is an important embodiment. Some data show that China's local design, production of IC products can only meet the domestic demand of 24%, high-end general-purpose chip basic dependence on imports, 2011 China for the complete set of key devices (chip, basic software and display screen) only an IC import amount reached nearly 1 trillion yuan. As is feared, a financial crisis has not only weakened the status of the United States, South Korea and other world IC powers, but strengthened its technological leadership and industry dominance. China IC design industry has been the international manufacturers again far behind the danger! How does the weak Chinese IC design industry grow rapidly, shorten the distance with international level, improve the ability of resisting risk? It is a more realistic way to realize innovation by "playing power by force". Forthcoming in June 2012 20-21st, Shenzhen (International) integrated Circuit technology Innovation and Application exhibition (EXPO, abbreviation CICE) The domestic first pure 12-inch large foundry enterprise Shanghai Huali Microelectronics Co., Ltd., senior consultant and sales director Scheinin said: "We believe that in the IC industry, any innovation must be based on cooperation." "will also be exhibiting CICE processor kernel provider MIPS and IC design services well-known enterprise core microelectronics and so on this expressed very much agree." They all think that China IC design industry should find the right technology partners to form their own differentiated products and programs, at the same time give full play to the local market, provide customized design and display rapid response service capabilities and other advantages, starting from the subdivision field, in the same competition with the international semiconductor giants continue to grow and develop. Let's take a look at what innovative products/services and ideas will be brought to us in this "Cice" as the upstream technology/service provider for these several well-known industrial chains. Acquisitions are still limited to rumors, MIPS value Chinese customers   will dress up in June, Cice in Shenzhen, MIPS is at the forefront of all kinds of "acquired" rumors, and even a lot of voices want Chinese companies or governments to buy MIPS, so that China has its own processor core. In this regard, MIPS China market director Feikiping not a positive response, but said: "Thank you for your attention to MIPS!" MIPS will, as always, China IC design company as our Tier-1 customers, give the best support. Participating in the ' Cice ' mainly has two purposes: 1 shows the progress of MIPS in the Mobile field, 2 to find more partners to promote the development of new intelligent TV application ecosystem. "    in this exhibition MIPS booth, you will see based on the Android 4.0 system of the latest mobile phone and tablet computer prototype demo, where the mobile processing chip from June positive Han force." In addition, MIPS will also show the Smart TV program, focusing on the content and application of the creationNew, such as graphics, video games.   Feikiping that the innovation of smart TV applications mainly for Applications (app), but TV and mobile phones are different, it is difficult to direct the application of mobile phones directly to the TV, mobile phones have hundreds of thousands of of apps available, but for television, there are dozens of, hundreds of is enough, but must be fine, Suitable for viewing operations.   Current innovations in smart-TV applications, few content applications are made specifically for television. Feikiping revealed one of his thoughts: "MIPS now wants to do something to drive developers to design and optimize apps specifically for television." We intend to provide the app developer with a free development kit, a TV test platform, similar to a set-top box, which allows the content and app to be incorporated into the TV content from the start. Of course, for the sake of cost, we will set the threshold slightly, that is, the applicant must be authenticated by the person or organization that is actually developing the app for the TV. For more information, please come to MIPS booth consultation. "  In addition, in the vast mobile device market, MIPS maintain a positive attitude, and access to Google support has been very smooth, the latest release of the official Natvie Development Kit (NDK) included a complete MIPS architecture, This Android application, developed with native code, can now be easily ported to mips-based™ devices. This is for June, Ju force this based on the MIPS architecture of the local mobile application chip manufacturers and their customers is undoubtedly a great boon. Figure: Beijing June is the world's first mass production of the Android 4.0 tablet computer using the MIPS architecture based on the JZ4770 mobile application processor.   will also debut this "Cice" Beijing June is the world's first to release Android 4.0 tablet products manufacturers, last December this news, many people questioned the authenticity of the news. Through MIPS assistance, June is able to direct contact with Google, June is a lot of engineers even directly in Google work for a period of time, Tun, June is the first to make it is not surprising. Local mobile processor vendors based on the arm platform are unlikely to enjoy this level of treatment, such as the Android 4.0 tablet scheme mentioned above, which was not officially launched until February this year.   Last December 5, Andy Rubin, senior vice president of Google Mobile, gave his comments and congratulated NOVO7, the world's first Android4.0 tablet computer, launched by MIPS and Beijing June, to land overseas at a low price of $99. The flat plate adopts the JZ4770 mobile application processor chip based on MIPS architecture, in which the built-in Xburst CPU, the frequency reachesTo 1GHz, built-in GC860GPU graphics processor, with strong system performance and low power consumption characteristics. Google First 4.0 tablet, why not choose Arm and choose MIPS? June is JZ4770 and why to impress Google? Go to "IC Innovation and Application exhibition" June is a booth to explore it.   from the wafer to light design, the core of the original microelectronics to provide innovative value   from wafer to light design (design-lite), IC design industry model in the continuous development of changes in the development process, the core of the original microelectronics and other leading IC design service manufacturers played an indispensable role, and the local IC design industry innovation has a subtle impact.   in the highly competitive consumer electronics market, the time-to-market of products is often the key to decisive success. Compared to competitors, the core of the original more emphasis on spec-in, that is, from the product definition began to provide customers with advice, can provide from the front-end, backend to manufacturing one-stop ASIC design. Core of the original company has a wealth of IP library accumulation, including ZSP, Hantro video IP and a variety of validated digital, analog/mixed signal, high-speed interface IP library, as well as supporting a number of foundry manufacturing process standard cell library, can help local companies to quickly do the SOC products, to seize the market opportunities.   Core Microelectronics Sales Director Xu stressed: "The core of the original microelectronics is a wafer factory neutral IC design Generation factory, with a number of wafer foundry to carry out in-depth cooperation, which gives customers a very large flexibility and more choices, you can choose the best performance and process matching, cost-effective manufacturing solutions. "  Xu pointed out:" We hope that customers can accumulate their own unique core technology such as some unique algorithms, with our off-the-shelf rich IP and powerful chip design capabilities, to play each other's maximum value, we can transform the idea of innovation into the best chip solution. Israel PrimeSense is a good example, the company has its own human body three-dimensional data acquisition core algorithm (to achieve the human body 3D image Data acquisition), with our assistance, quickly developed to sell Microsoft very satisfied with the chip scheme, and eventually used in Microsoft's hot xBox360 Kinect video game camera. This model can be used in many areas of China to quickly advance business, such as the consumer electronics industry. "  In the accumulation of IP, it is particularly worth mentioning is that the core of the original microelectronics is currently Google WEBM in Asia, the only one with the right to modify the hardware channel partners to provide video IP authorization for Google WEBM customers around the world to provide technical support. With IP licensing and turnkey services, the core has the unique ability to integrate, customize, and Support Hantro video IP for semiconductor customers and system vendors. Since 2010, in and Hantro/on2Under the agreement, the core has successfully integrated Hantro video IP into a number of production products. At present, Hantro video IP has more than 65 authorized dealers worldwide, including many of the world's top semiconductor manufacturers and many local IC companies.   Core Hantro Video Technology team members from the original Hantro/on2 research and support team, they have more than 10 years of Hantro video product development and technical support experience, currently working in Finland Oulu, and Google Video research and development team located in the same buildings office. The core of the original access to the Hantro video IP to modify the permissions to enhance the kernel and add functionality. Through the core of the global sales team, to provide the most direct front-line support.   It is reported that in this "IC Innovation and Application Exhibition", the core of the original microelectronics will focus on the second generation of multimedia development platform, the platform is integrated to support 4kx4k video applications of the next generation of Hantro video IP, high voiceless video IP, high-performance CPU, 3D graphics display, HDMI, SATA and other hardware IP, in the form of FPGA platform presentation. The platform can help the entire manufacturer of portable consumer devices, such as smart TVs, tablets and mobile phones, and design house to quickly bring innovative SOC chips to meet the latest demand for mobile Internet applications.   New Generation Hantro video Ip--hantro g1v5 and Hantro h1v5 have integrated openmax il (OMX il) components into the Android 4.0 operating system. In addition, the Hantro H1V5 multi-format encoder adds time and space scalability to applications based on VP8, multi-party video conferencing and monitoring.   Xu finally shared a view of future opportunities for innovation, "lte/4g, Power Line Communications (PLC), new energy, LED, smart sensors, Beidou GPS navigation is the core of the original microelectronics is the field of distribution, but also a lot of local IC design industry concern." Of course in these areas to achieve success requires a process, or even many years of accumulation, we have this psychological preparation, avoid impetuous! "  emphasis on cooperation, Huali Microelectronics is committed to foundry advanced technology and Service mode innovation   as we all know, wafer foundry enterprises in the entire semiconductor industry chain has the important role of linkage." As China's first pure 12-inch high-end logic foundry Enterprise, Shanghai Huali Microelectronics Co., Ltd. (hereinafter referred to as: Huali Microelectronics) will debut this Cice, not only to fully display the company's comprehensive situation, manufacturing technology, foundry services and so on, will also bring the phase of Hua Li Microelectronics process products, Including a 55 NM low power customer product test flow wafer and a 55 NM general and low power single customer products/IP complexChip wafer.   Chart: The standard wafer foundry service process of Huali microelectronics.   Huali Microelectronics as a foundry service provider also emphasizes the involvement of customers in the spec-in phase to reflect their service value. "We believe that in the IC industry, any innovation must be based on the premise of cooperation." We will strengthen our early partnership with our clients and explore the possibilities of innovation in the budding phase of our products. At the same time with IP manufacturers to promote a more flexible business model, the direction of innovation in the mode. We will be in line with the Government's policy of promoting innovation and planning for future innovative mass production products. "Although China's electronics industry is large, it is still in a low position in the value chain," said Dr Scheinin, senior consultant and sales director of Huali Microelectronics. The key to the upgrading of China's electronics industry is the development of chips and software. We will play a leading role, so that the industrial chain in all aspects of better cooperation and innovation. "  Huali Microelectronics is the only 12-inch integrated circuit chip foundry enterprise in mainland China currently using fully automatic delivery system." This advanced production line is a good guarantee for huali microelectronics to establish efficient production efficiency and quality advantages. The current 55 NM technology node can provide features including high voltage, embedded flash memory, comprehensive I/O voltage, and other characteristics of the process. These characteristics of the technology in High-definition display drive chip, touch screen control chip and embedded capacitance of the display of the application can enable customers to design the forefront of today's market, the most competitive products.  : Huali Microelectronics 12-inch integrated circuit chip automatic delivery system.   in the provision of design services, in addition to the Huali microelectronics own design services team, Huali Microelectronics will also develop with different regions of the various design services company's Alliance relationship, so that customers have more choices. "We will pay close attention to the latest trends in market applications, early development of features and value-added services of the process modules and technology beyond Moore's law." In addition to the 65/55 NM process technology, has started 40 nm process research and development, the near future will also be to 28/22 NM technology propulsion. "Scheinin said," especially in the 40 NM technology node, is expected to have a large number of customer products around this node will emerge until mass production, so we plan to mobile multimedia, RF, digital home application platform are in the smooth progress. "In addition, Huali Microelectronics has been working with partners, including IP vendors and early customers, in the hope of providing a comprehensive and complete OEM service with both the technology platform and the IP application platform."   "Huali Microelectronics will continue to further explore and provide customers with the necessary product solutions, close linkage with customers to establish cooperative relations, through our value-added services to help customers create competitive advantage in the market. Dr. Scheinin said.