China's logistics industry 12 major business model inventory

Yesterday, China's Supply Chain Alliance directors, Hansen Century supply chain deputy general Manager, Huanggang information experts in its micro-blog issued a "2013 China Logistics industry 12 major business model Inventory" article, detailed analysis of the current Chinese logistics industry 12 business model, Huanggang claiming this article for its annual masterpiece, China's logistics development in these decades no one to summarize and analyze the industry business model, this article fills the industry gap. The development of the logistics industry and the change of the electric business industry are closely related, it can be said that logistics and electrical business has always been a symbiotic relationship, therefore, the development trend of the logistics industry to understand and control, will also be an important reference for the decision of the electric business. Send on behalf of Shangdaote to share this article as follows:

China's logistics in the 2013 driven by the Internet economy, e-commerce high-speed development, traditional logistics by the electric business Logistics and mobile interconnection of dual-core drive, into the transformation and upgrading of the fast lane. The traditional mode of logistics service is being subverted by some new business models, and only the fittest can survive in this society. Those old, traditional logistics service enterprises are being boiled frog-like dead water, may be some enterprises do not feel, but in fact "has changed."

1. The day of the manufacturing industry has changed.

Global manufacturing base to complete a move every 20 years, so the global supply chain in 20 a reorganization, the 2013 China manufacturing is facing an awkward pattern, the United States manufacturing is fleeing China (to Southeast Asia, the United States and other regions), between the U.S. and the U.S. labor cost advantage is getting smaller, the renminbi appreciation gradually squeezed profit Lack of synergy in industrial supply chain, lack of protection of intellectual property in Cottage Empire ... Eventually led to the result of fleeing from China, the change of manufacturing industry has brought about a great impact on the logistics services.

2, the retail business day changed.

The development of electronic commerce has impacted the traditional retail, traditional store to B market is gradually replaced by the electric quotient to c, consumer shopping behavior changes to the retail bring a major change, the National Post Office data, 2012 Express package 5.7 billion, this year may be more than 8 billion; Ma's double 11-day cat + Taobao trading 19.1 billion a day, the double 11 this year is 35 billion. You can see the naïve change in retail business.

Then China's logistics industry will soon turn the weather!

These information and data clearly see that China's logistics is facing a new transformation and transformation, the transformation of the business model is how to innovate, is all entrepreneurs and managers to think of the problem.

First, "Coolie service" mode: Real from the transport, warehousing operations to make a little fortune

This is China's logistics grassroots business model, those who run on the road truck drivers, squatting in the warehouse to do the traditional logistics service mode of enterprises, such a large number, but the living space more and more embarrassed. It's all about hard work and money.

"Business model Value" without

Point of view: at the bottom of the logistics business model, is a physical activity.

Second, information intermediary mode: Logistics grass-roots yard cattle

In the freight depot, logistics park roots of small logistics companies, freight companies, they are traditional vehicles and supply docking cattle, in the past because of different information, relying on the advantages of localization, the formation of information service agencies. They earn an information fee of $ hundreds of per ticket business. With the 2013 battalion to increase the national promotion, such information services, "OX" does not have the possibility of issuing value-added tax invoices, so they may be integrated or shuffle out.

"Business model Value" without

Point of view: Information access has been through, the model has little room for survival.

Third, the project service model: Contract logistics, logistics software Project Services, logistics consulting Project Services, etc.

The business model of Project Services, the most applied mode of logistics in China in the past 20 years. Including Third-party Logistics outsourcing, logistics software development and implementation, logistics consulting projects, logistics projects and so on. This phased project service is generally driven by one or more requirements and is delivered in accordance with certain objectives. However, since China is a developing country, the business environment of upstream customers is in a dynamic state, so the project system cooperation is often a vertical business, not long-term.

"Business model Value" ★

Viewpoint: The market does well, the living space is also good, but does not have the scale value.

Iv. Integrated Logistics mode: The whole outsourcing mode of third party logistics

This business model is that party a will outsource the entire third party logistics operations to party B, party B relies on resource integration, business integration, provide value-added services and other content to obtain profit space. For the Manufacturing Integration Logistics service, can realize from the procurement supply logistics + production line Logistics + finished trunk Logistics + regional distribution + end of the last kilometer logistics + reverse logistics comprehensive integration, but throughout the development of China's logistics for nearly 10 years, the real integration of logistics outsourcing success cases are very rare. This kind of service enterprise mutual Trust degree is high, has the depth commercial value than the traditional contract logistics, generally will realize the docking in the system. Such a Third-party logistics service provider can be likened to the housewife of party A.

"Business model Value" ★

Viewpoint: This business model cooperates stably, but the role of party B is difficult to change, the passive provision of logistics services.

The whole supply Chain service mode: Yi-Tong, one-pass, and Shun Fung's next strategic model

This business model, why say is "crowdsourcing", is mainly such enterprises they provide multi-dimensional supply chain integrated services. They seize a chain of industry giant supply chain of the main enterprise, and then extend up and down the service category from logistics, customs, bonded, supply chain finance, circulation processing and other value-added services. This kind of service enterprise already has a lot of companies listed, including Yi-Tong, Jiangsu Xinning and other enterprises; Ma Yun's investment is the integration of the foreign trade in the supply chain integrated service platform value, shun Fung for the representative of enterprises are subdivided into a comprehensive integrated supply chain services.

"Business model Value" ★★★★

Point of view: The value of control supply chain, but many business models lack of innovation.

Six, sell product mode: Logistics software, logistics equipment and other enterprises

This model is mainly the software and hardware providers in the field of logistics. China's logistics development Today, information is an important tool, but the logistics industry business differentiation between enterprises is too large, no one logistics software can become industry standards, along with a company facing different customers, product differentiation is also huge, so that those who put logistics software products is a very difficult, and not very realistic thing, It is impossible to sell a CD to you as Microsoft does, the only possibility is that the software module is a product. For hardware equipment services that and the traditional is a commodity, most of the equipment service providers are foundry mode, and some enterprises have research and development institutions, selling products after the final sale is a big difficult.

This kind of selling software enterprises similar to MA, red grassland, infor and other logistics software enterprises, several domestic I am embarrassed to mention.

"Business model Value" ★★★

Viewpoint: Logistics operation is inseparable from software + hardware tools, but selling products is difficult to standardize

Seven, sell integrated service mode: Solution + Logistics Software + hardware

This is the current selling system more fashionable service mode, customers need to solve the problem, need from the solution to the system, from the system to the hard and soft integration of a set of services, but also some international consulting company business model direction: First sell consulting, buy system, and then integrate a partner to implement, this is also want to Yiguoduan service mode. The biggest risk of this business model is not the provision of services, but the party.

"Business model Value" ★★★

Viewpoint: System Integration service is a good profit, but the risk is very high, now the party is more cautious

Operation Service mode: Logistics System SaaS Service

Several domestic logistics information service providers, already in the innovation of the introduction of SaaS or similar SaaS service platform, more typical of the three companies they are easy to flow, Victoria Day Express, the world, these three companies are in the logistics IT services to provide innovative services to the enterprise, each has its own characteristics, What they have in common is the open operating Platform service model, which is charged by the number of users. These three companies are a set of entrepreneurial entrepreneurs, have experienced 8 years or so of the development process, in order to firmly hit the dry out, 2014 they will attract a new point of explosion. Worth paying attention to!

"Business model Value" ★★★★

Perspective: Providing SaaS services in an open platform model, with market potential for the current situation of China's loose logistics capacity resources

IX. Logistics, Supply chain financial model: Relying on logistics as the carrier, logistics do not make money, make financial money

Recently, I've been asked by an investment agency to recommend a logistics supply chain financial comparison has large-scale enterprises, you can see that the capital of the field of smell, relying on logistics as the carrier, providing financial services, logistics value-added services is an important business model. Because in the circulation process, has the financial pledge value the commodity to be able to play the logistics finance completely. Whether they are logistics companies, shippers, or banking institutions, they are eager to pursue this area. But for now, the problem is very prominent: 1, talent, understand the logistics and understand the small financial; 2, the Enterprise Integrity system is not perfect, there are risks; 3, the third party logistics is contract logistics, lack of strategic synergy, cooperation stability is not high, 4, with large-scale third-party logistics, supply chain service providers are not many.

In general this market potential is big, and is the trend, worth exploring!

"Business model Value" ★★★★

Viewpoint: Rely on the logistics as the carrier, play the logistics supply chain financial market potential is very big

Ten, the logistics commercial real Estate model: Enjoy the land increment mode

Since March 2009, Premier Wen Jiabao announced at the State Council meeting that logistics as the top ten countries to revitalize the industry that moment, China's logistics park springing up from the national, provincial, municipal level until the county level, the country thousands of logistics park everywhere. Does China's logistics really need such a park? From 2009 to 2013, four years later, are their parks really running? China Logistics Park has a dead hole:

1, can get to do the park, most people will not operate, the real operating experience of the enterprise is not get the park;

2, the value of the park is very extensive definition, and some are defined as depot, yard, warehouse, the real Logistics park is the local industry, commercial operation of the carrier, will involve transactions, finance, logistics, data and other integrated services.

At present, China's logistics park is mostly the enclosure to enjoy the value of commercial real estate, and then changed hands. But the latest central policy is that the country has begun to clean up. This is a good thing is bad, good thing is the country to see the problem, bad is clean up people do not understand the logistics park play.

"Business model Value" ★★★

Point of view: Sitting to make money, but not durability, business model life space is not long

XI. platform economic model: LTL, Highway port, Express, last kilometer, trans-regional Logistics park platform, industry network platform

Platform economy Model This is the focus of this article describes the business model, 2013 today, China's logistics platform economy has emerged, in my analysis of "China's 10 net" article has already mentioned the value of the platform economy. Trend, the future of logistics is the era of platform economy, those traditional third-party logistics services, Park logistics will gradually be integrated, the network to get the world. Here are one by one inventory of China logistics platform model:

1, LTL platform: Direct Battalion LTL Pettibone, join mode Ann can be a typical representative. The establishment of the direct model is long and stable; Joining Mode is a brand unification, management standard output, business integration as the basis for resource integration mode, rapid development, in the promotion of social capital faster to achieve commercial value.

2, Highway port platform: Premier Wen Jiabao has personally visited the Chengdu-Chuan Road Port, the road port model is a combination of China's loose capacity of the current situation, relying on the vehicle parking Highway port as a node to provide information, information, finance, life and other services, highway port model must have a certain network foundation, By obtaining commercial value from the service of truck drivers, industry data shows that China's truck drivers have 30 million of them, 5 million of which are heavy card drivers, with significant commercial value under this base.

3, Express platform: China has joined the main Express and direct mode, joined the four-way one is a typical representative of the entire electrical business of important capacity in their body; Straight camp is Shun Fung, EMS, home urgent sent as a representative. The commercial value of the express platform relies on the network advantage to obtain the large-scale effect, if a single area of the point, never do small. So no matter how many people look at the four-way service is not satisfactory, but his full network of advantages, low prices, or a number of electrical business best choice. It is obvious that this year, the double 11 of which is a single day over 10 million of the flow, such traffic is the World express giant one-day traffic.

Join the Express platform mode in the company's headquarters there are two main profit model: Face single cost (trend, face single gradually to be killed); This is a typical large-scale platform profit model, by Tonglu to help Robin born entrepreneurs unified the world.

4, the last kilometer platform: by the way, Express is also the last kilometer of a platform, I would like to be singled out here to analyze, along with the development of the electric business, the last kilometer of logistics has been blossoming. July 2013 in the support of the cat, Cat House model issued, to friends Treasure, the box as the representative of the last kilometer of Intelligent Express service box also spread out; Recently the Beijing Subway has spread out express from the Ark. The future who rely on consumers near, with the ability to bring convenient services to consumers, it has great commercial value. This platform if the national network spread out, must be worth paying attention to.

5, Park Logistics platform: here to say the park logistics platform, not a single, or 2-3 three of the platform, but a multi-regional, networked, standardized operation integration platform. Two typical examples:

1 to the GLP as the representative of the park platform, the platform is mainly responsible for site acquisition, Park Construction, provided to the major needs of warehousing enterprises. Such a platform also includes Amber, Goodman, Gome and other Enterprises Logistics park model.

2 The World Logistics Platform model Another mode of integration, by the original World Huayu CEO, the original Logistics CEO Xu launched a new integrated park model, will rely on the integration of the park as a starting point, extending the highway port, LTL trunk line, such as depth integration, very valuable to explore the platform.

6, China Logistics Network business Platform: The essence of any business can not be separated from the trust of people, any business cooperation is the highest level of cooperation between the two sides to finalize, who can integrate China's logistics circle the largest network and platform, this business potential is considerable. The integration of the network is divided into four levels:

1 Decision-making: Director, VP, Mister, general level of support tasks;

2 Management operation layer: Manager level;

3 Grass-roots managers: the executive layer;

4 Foundation Execution layer: new and sharp talent.

What is the most valuable way to achieve comprehensive integration? Smart people will think, SNS platform, in the core focus of the community of the community, here must be the foundation of the integration of contacts, through networking and other platform for the incubation of business opportunities. At present, has been the initial formation of the micro-bo, micro-trust the largest network platform, is affecting and transforming China's logistics business model, the extension of the specific business model can not be dug deep outside. Please look forward to it.

"Business model Value" ★★★★★

Viewpoint: Platform economy is the trend of the future industry, this society is not lack of resources, and the lack of integration of resources, currently playing platform enterprises are in the rapid development of momentum, business opportunities are clear, commercial value of the geometric level of fission

12. Three-dimensional eco-economic model: MA's rookie model

The biggest winner in the business model is the chain main enterprise, the supply chain from a single chain to a number of chain after the integration of the previous described platform model, if a number of platform construction and integration, it became a three-dimensional economic model. Everyone will suddenly realize that Ma Yun's rookie is not integrated three-dimensional ecological model? Including the end of the basic distribution operations, trunk line integration, national warehousing enclosure, information platform construction, large data strategy, financial services, extended to manufacturing and so on.

Future rookie such three-dimensional ecological model is worth paying attention to! Interested friends can check my microblog "Ma Yun Real" rookie "logistics should be built," or the Internet can also be found.

"Business model Value" ★★★★★