China's major apparel manufacturers of vertical electric platform of concern decreased

"Silicon Valley network September 26," billion power network released the eighth issue of China's corporate vitality list. Since the third quarter, some of the Internet clothing brands and main products for the apparel business platform for the vitality of the company significantly reduced, where the customer prudential products, wheat Forest (Nasdaq:mcox), Massamasso, Dream Bazaar and other clothing network shopping vertical platform attention to the collective plunge.

Despite the rapid expansion of the market scale, however, in the days of the cat, Beijing-east platform, such as the impact of electric business, where customers, Massamasso and other clothing network shopping vertical platform market share has been eroded. and traditional clothing brands flocked to expand the network channels, they have accumulated over the years with the formation of brand and experience into the Internet, its impact can not be underestimated. According to Eagle Eye monitoring data, the Seven Wolves, Jack Jones, Gxg and other traditional brand clothing in Taobao sales of a significant lead network brand.

Billion State power network analysis report that where the total flow of goods for 2012 years, the overall trend of decline in 7 August, fell to a new low in two years, the Mai-lin flow trend continues to decline last year, and its share price from July 0.9 U.S. dollars to 0.5 U.S. dollars, is still not out of the fall track.

Since this year, a lot of brand clothing strict control of advertising, where customers, Masha Masso and other private-label ads rarely exposed. Among them, any customer prudential products suspended July or August advertising, the number of visits has also dropped dramatically. Analysts believe that the control of cost and rational growth has become the top priority of domestic electricity dealers, low-cost marketing methods and higher repurchase rate for brand apparel is particularly important. China Securities News reporter Zhang Jie