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July 31, Chinese Traditional Hangai-"tanabata". A European dating website called "Honey Net" is officially opened in Beijing. The site's audience, is the tens of thousands of struggling to find the "other half" of the Chinese
young men and women.
earlier this year, as the world's first listed, Europe's largest marriage dating site, meetic.com 20 million U.S. dollars to acquire the Chinese billion friends 70% shares. After, in the operation of the network of Friends, the Chinese version of the "Honey Net" opened.
It is understood that, following the global many well-known risk funds in China's love and marriage sites invested heavily, foreign large dating sites have also begun to acquire local websites, officially into China, the increasingly large market of love and marriage.
"Little Dragon Girl" online Bridge
legend, Cowherd and Weaver will be in the "Tanabata" This day to walk Bridge meet. So, Mr. Long, a computer company in Beijing, hurried out after work to find his own "Weaver Girl". For him to rack up "bridge", is a marriage website organized by "Tanabata" line meeting activities.
, the 28-year-old Mr. Lung, sees his circle of friends very narrow. "Usually work very busy, life is the company home, 2.1 line." He "has very little chance of meeting people" from Tianjin. But the marriage is not delayed. Through the introduction of friends, Mr. Long has been in the century Jia Yuan, lily nets and many other marriage sites registered as single members, and occasionally to participate in the website of the online meeting activities, he hopes to use the network matchmaking to find their other half of life.
, according to the new survey of Friends of the network and the company, said that at present, the two couples in Beijing and Shanghai have already broken through million, and there is a growing phenomenon of single people in other cities in the country. More than 60% of the young marriageable men and women who took part in the survey, like Mr. Lung, believe that through the Internet, they can effectively increase their chances of interacting with the opposite sex and even find true love.
Century Jiayuan Web site CEO Gong, is a dragon, online nickname "Little Dragon Girl." She was at Peking University, Fudan BBS dating version of the Reds. Gong's hometown in Hunan countryside, grandma and mother is a Fangyuan famous matchmaker, quite latinised her good to the friends around "matchmaking."
"September 2002 I came to Fudan University to study, October successfully set up a pair." "In the process of matchmaking friends, Gong found more and more friends around, especially some older people with high education, and their own, love and marriage demand is very urgent, but the circle of contacts is very small."
"Can there be a serious and highly educated dating site, the same, and let people rest assured?" "So, from the second year of graduate students, Gong founded the present century good edge, to become a network matchmaker."
on his website, "Little Dragon Girl" not only to others, their life's other half also "conveniently picked up." Several years of "online matchmaker" experience convinced her that the marriage website is more suitable for the Chinese nation and the introverted character of the Oriental people.
"China is in a process of urbanization, through higher education, the flow of talent, many people from rural or small towns into a modern metropolis." In this environment, no parents, relatives for their objects, colleagues and because of competition between the relationship, is not willing to ask about other people's privacy. "This makes dating sites a huge demand space," says Gong.
653 million Yuan market
in the rapid expansion of single people, marriage concept changes, and the market of love and marriage has rapidly grown up.
's report shows that the 2004 national online dating market is only 37 million yuan, to 2005 the value of the increase to 91 million yuan, is expected to reach 653 million yuan in 2008.
Broad market prospects, not only in more than two years of time to produce dozens of marriage sites, but also attracted many foreign venture capital.
November 2005, the international famous venture capital agency SoftBank Asia spent 12.5 million U.S. dollars injected into the Hao days group, the latter has a famous marriage website in China "Marry me Net". This is after the portal, online games, business-to-business search, soft silver Asia again shot China's IT market.
March 2006, Lily Nets from the world famous venture capital, such as the Northern Lights and other places to obtain 9 million of dollars in investment, coupled with the recent acquisition of 2 million U.S. dollars, Lily Net has been accumulated nearly billion yuan investment.
Offshore huge risk funds in the Chinese market landing, the love and marriage website market has a huge impetus. As the billion Friends network President Ma Yun said, the domestic market is still in a very early stage of development, there must be someone to cultivate the market, and these need a lot of capital investment. The entry of a large number of foreign venture funds is just helping China to "heat up" the market.
Hou Tao, deputy director of
, a consultancy, also holds the same view: "The involvement of venture capital will help such enterprises grow faster, attract more users ' attention, and promote the development of the industry by perfecting products and services and expanding marketing." ”
However, the industry pointed out that venture capital also spawned a lot of bubbles, the main problem is that the domestic marriage website still does not have a clear profit model.
foreign similar websites to collect membership fees for the main profit means. In the United States, the first "recommended" marriage network eharmony as an example, its registered users 7 million, of which paid users accounted for 20%, each month to pay 49.95 dollars per member. By 2004, the site's revenues amounted to 70 million dollars.
However, Chinese users are more willing to enjoy free internet service habits, so that most of the domestic marriage and online shopping, e-mail, blog, etc., still adopt a free membership strategy to attract users. "Many websites get a risk fund but don't know how to make money." "Hou Tao said.
today officially launched the Honey net from Europe and chose to charge members. "Free is not a healthy model, the site to make money to provide users with better service." This is the rule of business society. "Therefore, the honey network from the inception of the meetic.com to take the profit model, adhere to the pay service, the user has a certain free authority, more than the right to pay a monthly membership fee of 99 yuan."
just, just before the sugar net launched a high-profile fee system, has been promoting the pay marriage service lily Nets, suddenly announced a temporary suspension of membership fees, in turn to provide free services. Lily NET director Zhao Sai revealed that the free only temporary strategy, the collection of membership fees is still the ultimate goal of lily nets, but when the resumption of fees will also need to see the development of the situation.
In the face of peer implementation of the fee system frustrated, Ma said he is the honey net profit model full of confidence. "Billion friends behind the network is not a risk fund, but the European industry's strategic partners." We have enough money to invest and long-term strategy, under such conditions, we do not push charges, then the market will never get up. Mr Ma believes that many of the sites that get venture capital cannot be free forever.
fee system can trade sincere
with the rise of online marriage, traditional matchmaking agencies also due to its false advertising and other reasons gradually decline. It is understood that Hangzhou, a traditional matchmaking agency was the largest in the country, but in 8 years time has only developed 50,000 members. But "Dragon Girl" century good margin, in less than 3 years time has more than 1.8 million members.
just, most of the current marriage dating sites and traditional matchmaking agencies, have the same "disease"-mixed, true and false, the integrity of the industry has been questioned. According to the introduction, the current Chinese marriage website Market is still at a low level of development, the site focused on expanding the size of users, the lack of effective information management and security assurances, so that some people even misunderstood the internet dating as a "one-night stand."
How to establish a serious and honest marriage website, increase the user's trust on the site, is undoubtedly the primary task of the major sites.
century good edge requires users to upload as many personal information as possible, including identity card number, diploma, Degree card photos and so on, and as a member of the credit rating. "If members do not have any information to upload, we will remind others, first contact with the credit rating of members." "Gong said.
today's opening of the Honey network is the full introduction of the French Meetic operation method, with special emphasis on the rigorous review of the content. The honey web claims to have built up a huge content audit team, while encouraging users to upload more personal information to other users through the blog service provided by the site. "A person who answers a question may have a fake, write a personal introduction may have a false, but the blog will be a lot of log to reveal more real information."
Meanwhile, the honey net also wants to keep the user's purity by charging a relatively high membership fee. "Only people who really want to get love are willing to pay higher fees, which can keep users who are not serious." Ma said.
