China's mega-millions of Chinese and elderly become the "new generation" of online shopping

Xinhua Hefei, October 19, Xinhua (reporter Cai Min, Yang Dingji) "Arrived, arrived!" "Looking at his father happy like a child, Anhui Wuhu white-collar Chen Yankei for their own in the past" two-day "long holiday Church father online shopping feel quite a sense of achievement. Chen may not know yet that he has http://www.aliyun.com/zixun/aggregation/20707.html "> become one of the more than millions of middle-aged and elderly online shoppers in China."

According to Taobao, a well-known shopping website, the number of middle-aged and elderly users aged over 50 in China has reached 1.75 million, of which 1.3 million have successfully completed online transactions, with a slightly higher percentage of women than men. Statistics also show that Shanghai's grandparents are the most "tide", participation in the Internet to buy the number of elderly people in the country the most.

Chen Yankei told reporters, his father is not the first online shopping, "Last year, dad in the store or TV shop to see things like the internet price parity, and then let me help him buy online, now he learned the net shopping, every day to soak in Taobao." ”

Taobao market data also shows that middle-aged and elderly users are more inclined to buy clothing products, the last year middle-aged and elderly users in this site bought a total of 8.59 million women's clothing, male middle-aged and elderly users are more fond of digital products, the last year's turnover of 2.93 million pens.

Wang Kaiyu, an expert on social sciences in Anhui Province, believes that online shopping not only satisfies the growing spiritual and cultural needs of Chinese and elderly people, but also facilitates the middle-aged and elderly who are unwilling to move into noisy shopping malls. As the security of online shopping becomes more and more secure, it is not surprising that middle and old people become the "new generation" of online shopping.

Zhou Jiajun is a monopoly of old age apparel shop Customer service, this year he felt the growth of the elderly network to buy a group, "the previous basic children to help parents purchase, one months also can not touch an old man himself to buy clothes, now every day will receive four or five elderly consultation." ”

Zhou Jiajun said, the elderly online shopping is the main difficulty or operation of the computer, often require us to step by step to teach, network business if you can develop some convenient middle-aged and old shopping, similar to speech recognition, fingerprint identification hardware and software, I believe that the elderly network shopping market will be more popular.

Wang Kaiyu said that the whole society is more and more concerned about the mental health of the elderly, China recently released the "new 24 filial piety" in the church parents to the Internet is one of filial piety, "young people may as a child to teach their parents to learn to walk, learn to ride the same, teach parents to do a net ”