China's online advertising marketing market is recovering before the US

At present, more advertising companies rely on the network for Business development, through the network to display their works, through the network and prospective customers to communicate, through the network and contracted customers for advertising programs and forms of recognition, through the network advertising design materials to find ...

The network to operate the advertising business has become the key to the survival and development of enterprises, with a safe, stable, high-speed network has a business to carry out the premise, Beijing Sunshine Zhi Rong Advertising Co., Ltd. is the representative.

"Dcci statistical data show", the Network advertising market 2009 year in the first quarter of a significant decline, two-quarter recovery, comprehensive view, the first half of China's network marketing market revenue slightly increased by 2.9% to 8.35 billion yuan, China's online advertising marketing market before the U.S. recovery. In times of economic weakness, advertisers are more likely to pay for results.

During the summer of Adworld2009 Interactive Marketing, held on July 9, the Dcci Internet Data Center, online (www.dcci.com.cn) released the latest results from the Dcci IDP data platform, involving audiences, media, advertising, Brand, consumption and other aspects of dynamic continuous monitoring data and research, data show:

Rise: 2009 In the first half of China's network marketing market revenue scale slightly increased by 2.9% to 8.35 billion yuan

In the first half of 2009, China's online advertising marketing (online Marketing) total size of 8.35 billion yuan, a small increase of 2.9%, China's online advertising marketing market has been really affected by the slowdown in economic growth. 2008 Q4 China Network advertising marketing market scale reached 4.26 billion yuan, the chain fell 7.7%, 2009 Q1 Scale further reduced to 3.48 billion yuan. (The total scale of China's network advertising marketing refers to the size of network advertising revenue and search engine revenue scale)

Sales of Chinese newspapers, magazines, radio and outdoor media fell in early 2009 to their lowest point in March 2009, according to research data. In the first quarter of 2009, domestic advertising sales grew only 2% Year-on-year, the lowest level in 10 years. However, into the second quarter of 2009, the advertising market reversed. Dcci monitoring data showed that the Internet advertising market in the 2009-year quarter marked a significant decline in the two-quarter recovery, combined with the first half of the network advertising almost no growth.

Effect Marketing: In a period of economic weakness, advertisers prefer effect pay

Dcci statistics show that the first half of 2009 network advertising revenue Scale (excluding search engines) reached 5.42 billion yuan, the scale is lower than the first half of 2008 5.86 billion yuan, down 7.5%. 2009 in the first half of the Chinese search engine advertising revenue scale reached 2.93 billion yuan, higher than the first half of last year's 2.26 billion yuan level, the year-on-year growth of 29.9%. When the economy is weak, customers tend to pay by effect, the keyword ads are sought after, and the search engine, a cheaper and more accurate medium, is favored by advertisers.

Leading: China's online advertising marketing market before the U.S. recovery

Since 2005, the United States market for the first quarter of 2008, the first period of negative growth, and China in the fourth quarter of 2008, the first quarter-on-quarter growth, the difference between the two six months. Dcci analysis that the 2008 Beijing Olympic Games to the network advertising marketing played a huge role in promoting, resulting in 2008q2 and Q3 have a high growth rate, thus "postponed" the weak revenue growth situation. And by the "post-Olympic" effect, seasonal revenue, economic and environmental factors together, China's network advertising marketing scale in the third quarter of the "high" situation on the basis of rapid decline, 2008q4 decline 7.7%,2009q1 decline of up to 18.3%. 2009Q2 China's online advertising marketing market signs of recovery, the return of revenue growth to 4.87 billion yuan, the chain growth rate of 39.9%. However, the development of network advertising marketing in the U.S. market is still 2009q2.

Decline: 2009 In the first half of China's integrated portal advertising market revenue down 5.5%

DCCI2009 the first half of the year, China's Internet survey showed that the first half of 2009 China's Integrated portal advertising market revenue scale of 1.99 billion yuan, compared to the first half of 2008 (2.1 billion yuan) fell 5.5% year-on-year. Dcci that the economic crisis on the Integrated portal network advertising revenue has formed a greater degree of impact, the first quarter by the economic situation and seasonal factors double impact, the four major portal network advertising revenue has declined. With the economic form of recovery, the second quarter of the integrated portal network advertising revenue will be picked up, but 2009 the entire first half of the year is still showing a year-on-year decline trend. Throughout the year, the Integrated portal advertising market revenue will increase to 4.96 billion yuan, an increase of 4% year-on-year.

Up: 2009 in the first half of the search engine advertising market revenue increased by 29.9%

DCCI2009 the first half of the year, China's Internet survey showed that the first half of 2009 Chinese search engine advertising market revenue scale of 2.93 billion yuan, compared to the first half of 2008 growth of 29.9%. Dcci that the economic crisis on the search engine network marketing revenue less than the comprehensive portal, the effect of marketing has become an important driving force in the slowdown in economic growth. In addition, the search engine marketing after years of development, has been recognized by the majority of small and medium-sized enterprises, and become an important part of network marketing, these ensure that the search engine advertising market revenue scale of the rapid growth. Throughout the year, Dcci expects the 2009 search engine revenue to increase to 7.15 billion yuan, up 40.7% from 2008.

In the U.S. market, search engine marketing performance is equally good. In its published data, emarketer predicts that U.S. search engine revenue will grow by 14.9% in 2009, compared with 2008 's, but less than 2008 's 21.4% growth, with a total size of $12.285 billion trillion. Although the Chinese search engine advertising market in absolute size is far lower than the U.S. market, but the growth rate is higher than the United States.

Rising: 2009 China AD League market revenue increased 18.8% per cent year-on-year

DCCI2009 the first half of the year, China's Internet survey showed that the 2009 first half of the Chinese advertising League market size reached 910 million yuan, more than 2008 in the first half growth 18.8%. With high cost performance and pay-for-effect model, advertising Alliance has become one of the important channels of advertising network advertising, advertising alliances in the industry's influence gradually increased. As the main advertising Alliance for small and medium-sized enterprises, it is less affected by the financial crisis, Dcci is expected to maintain a high growth trend of advertising revenue in 2009, the total scale will increase to 2.13 billion yuan, the year-on-year increase of 17.5%.

Decline: 2009 In the first half of China's online community advertising revenue fell 3.6%

DCCI the first half of 2009 China Internet survey showed that the first half of 2009 China's network community advertising market revenue scale of 270 million yuan. In the first half of 2008, network Community advertising revenue scale of 280 million yuan, affected by seasonal effects and slowing of real economic growth and other factors, the first half of 2009 China's internet community advertising market revenue scale fell 3.6% year-on-year. Dcci expected, with the traditional network community advertising model further optimization, the establishment of innovative marketing model, precision advertising large-scale operation, as well as new SNS website advertising value further by The advertiser recognition and recognition, China's online community advertising will continue to maintain the growth of the situation, 2009 will reach 690 million yuan a year, an increase of 4.5%.

The

is the same as the first half of advertising in China's online community, and emarketer in May this year to lower expectations for advertising revenue for us online communities. Its data show that 2008 U.S. network community advertising revenue size of 1.175 billion U.S. dollars, its forecast 2009 size of 1.14 billion U.S. dollars, down from 2008 3%.