China's online game publishing industry continues to maintain a good development trend

According to the Chinese Zhing Game Commission commissioned by the professional institutions of the industry survey, the first 6 months of this year, China's PC games market real sales revenue of 23.55 billion yuan, an increase of 16.9%, of which, the client net income of 19.73 billion yuan, an increase of 12.5% , web game revenue 3.82 billion yuan, an increase of 46.7%. Mobile games revenue 1.26 billion yuan, an increase of 54.4%.

It is noteworthy that the first half of this year, China's national original PC net revenue 16.86 billion yuan, accounting for the total market revenue of 71.6%, up nearly 10%.

The Chinese international Digital Interactive Entertainment Exhibition (China Joy) opened recently in Shanghai, the deputy Director of press and publication Sun Shoushan in the same period, the tenth session of the "China International Digital Interactive Entertainment Industry summit," said that since 2012, China's online game industry development trend in general good, Traditional online games revenue stability has increased, web game and mobile games marketing rapid growth. In the next 10 years, to improve the innovation ability of the online gaming industry, publishing more masterpiece works will be the first task of the development of China's online game industry.

This year coincides with the 10 anniversary of ChinaJoy, the reporter found in the exhibition interview, this year, nearly 350 exhibitors, including more than 30 countries and regions of nearly 120 overseas enterprises, exhibition area of 70,000 square meters, visitors expect more than 160,000 people. Sun Shoushan told reporters that ten years ago, the first exhibition, the exhibition area of only 15,000 square meters, attracted 60,000 visitors, this decade, China's online game publishing industry from the initial total market income of less than 1 billion yuan of small industry, developed into a direct market scale of more than 40 billion yuan, driving telecommunications, Media and other related industries income of more than 70 billion yuan, consumption of hundreds of billions of huge industries, especially the national original network game publishing industry has been firmly in the domestic market for 7 consecutive years, the speed and scale of the world attention.

ChinaJoy, as a mirror of the development of China's online gaming industry, objectively and clearly reflects the development of China's online gaming industry. The exhibition scale expands rapidly, the work constitutes the remarkable change, the exhibition function is rich each year, has fully demonstrated the Chinese network game industry from small to big, from weak to strong growth track, the national net swims the original ability the rapid promotion, as well as the Chinese network game as a new industry its industrial category gradually consummates.

At the same time to see the results, but also to see the product revenue and market consumption growth both slowed down under pressure, China's online gaming industry still has a lot of problems. For example, the National games industry innovation capacity of the lack of the crisis is imminent; National original network game long life cycle, applause and hit the masterpiece is not enough; in competition with international peers, China's online games industry is still in a weak position.

In response to this series of questions, NetEase company chief executive Ding Lei said that the network game industry's core feature is innovation, we must ensure that a steady stream of innovation to bring users a good product experience. The current growth in the online gaming industry shows that bubbles are starting to be squeezed out. The ten-year history of China's online gaming industry has also shown that enterprises must take the user's needs as the guide, create more products for the market, do not innovate, do not do fine products will inevitably be eliminated.

Industry and Information Technology Department of Telecommunications Bureau Inspector Xinsheng told reporters that in recent years mobile internet rapid development and popularization, mobile phone first became the first Internet terminal, as at the end of June, China's mobile phone users reached 388 million, more than PC3.86 billion, so massive mobile phone network users for the game network industry has brought great development space.

Sun Shoushan said that in the next 10 years, the press and publication Administration will also actively take measures to guide and promote the healthy development of China's online gaming industry. On the one hand, speed up the revision and promulgation of the "Network Publishing Services Management Regulations", and on this basis, as soon as possible "network game approval Management rules", improve the efficiency of network game approval, standardize the network game publishing operation Order, for enterprises to create more products to provide institutional protection. On the other hand, in strengthening the network game approval management, strict network game approval pass at the same time, the reputation of high quality works continue to give "green channel" treatment. At the same time, to increase the quality of domestic online games and excellent enterprise support efforts.