China's online shopping will break through 1 trillion electric power business fighting escalation

Shenzhen, March 24 (Xuan, Hushiki, Li Yanbin, Shen Banrong) today, the first conference of the 2012 China (Shenzhen) It leaders Summit was held. Li, chief analyst at Analysys International (Weibo), said that the future of China's online retail market will break 1 trillion, the electricity business winter is far from coming, the future competition will be the User Service competition.

At the end of 2011, China had over 500 million internet users and 40% of users were loyal fans of online shopping, according to Analysys International. That is to say, net buys the total scale of the user has reached 200 million people. Just last year, the size of China's online retail market has exceeded 800 billion.

"Compared to the US market, our online shopping market has not yet reached its proper level." "Li said. It is understood that the same period of the United States online shopping users in the market penetration rate of about 80%. This means that China still has room to develop users and markets.

In contrast, the traditional retail enterprises, mostly after years of operation, has established a relatively stable supply channels, the supply of sustainable sourcing capacity, clear quality assurance, and the market similar goods similar prices. Coupled with the traditional retailer's strong brand influence and a more robust after-sales service, consumers have attracted. Future E-commerce market development of the core impetus will come from such as Suning, gome, such as traditional enterprises.

To Suning as an example, 2010, "Suning easy to buy (micro-bo)" Officially on the line, its market share accounted for only 0.8%, just over a year has reached 2.4%, growth rate of 300%, this year more impact 30 billion sales target. This means that more and more traditional companies have tried to use the Internet as a new sales channel.

And for vertical enterprises of the electric business, you can use the Internet platform, all-round development of their own.

Analysis of the industry, in the future, E-commerce competition will eventually be the management of users, playing data competition. Through the management of data to analyze consumer purchases and consumer behavior, enterprises will be better feedback, provide better service, enhance customer stickiness, and finally for the strategic direction of enterprise development to provide support.