China's recent "craftsmen" only came out.

First out of a "craftsman" Luo, some days ago again a "blacksmith" lei, the most skillful is both in the mobile phone, really fate na.

The surging of talent is often the symbol of the progress of the times, but in the author's eyes, these two "craftsmen" just appear, but really represents the mobile phone industry compromise and helplessness. And China's mobile phone industry in the hardware battlefield after a few years, it seems to open up the "process" of this new battlefield.

To say how homemade mobile phones are fired, that must be pulled to the price, but now the word "price" is going to be the Chinese mobile phone play bad from a main "fever" of Millet, the Chinese mobile phone high price of this trend on the way to "burn" down.

Whether it is the leader of millet, or a follower of the Charm clan, a plus, and even the traditional domestic mobile phone big Chinese Cool union also counted, these manufacturers are not a very low price, high specifications of the configuration to please domestic consumers.

But this trend has burned the enthusiasm of consumers, but also burned the manufacturers of mobile phones this product of awe. The high match makes the cost rise, but the low price pulls down the revenue, wants to obtain the profit, can only in other aspect cost. such as the details, such as design, such as "No design is the best design" declaration.

However, when the so-called high-end mobile phone is only blind hardware, and then evolved into high-end parts of the brain-free mechanical assembly, the design and software brought about by the difference between high value-added is no longer exist. In this way, the mobile phone may embark on a PC-like path, which will turn into a purely industrial product, and the story behind it is a sharp reduction in profits, with only a handful of big vendors with cost advantages, channel advantages and supply chain management advantages to survive.

The end result of this story may be that several big manufacturers of mobile phones tend to the same mode, there is no difference in hardware. The road is more and more narrow, more and more has no future. And this state is beginning to show. We can see that the Millet three sales list is no longer as dazzling as its predecessor models.

In this context, how the mobile phone from the cost-price transformation, may have become the Chinese mobile phone industry anxiety.

This anxiety has been manifested in lei.

We have seen that the configuration of the big head has been used only a page of PPT, it is followed by a one-hour supply chain, a presentation of the appearance process, a description of who their supply chain partners are, how to participate and invest with them, and the various challenges and breakthroughs in the appearance of the material process.

This has also led to the launch of the event from the previous scene run the show into a steel plate of the global journey.

Lei this is to take the transformation of millet play, the millet mobile phone hardware cost-performance of the king's identity, transformed into the king of process performance.

But such a transformation of the corporate gene is almost contrary to the day, when consumers have been accustomed to the introduction of millet every year a high price of low-cost mobile phones and the report to the high expectations, such changes can be accepted by consumers, it is necessary to draw a question mark.

For Luo's hammers, this will not be a problem.

It's a bit late for the hammer to get into the phone, but as we always say, late has its advantages. In See the domestic mobile phone cost-effective road after the decline, Luo chose a different road.

He raised his product from the beginning of the force lattice, claiming to make a value of 4000 yuan of mobile phones, although many people for the industrial design of the hammer is not very agreeable, but in the author's opinion, this is at least better than Samsung mobile phone for the "female supplies" like the appearance.

However, despite the success of the Conference, but can not stop this fat recent frustration. First, the production capacity is far from meeting the expected standards, and the customers lucky to get the product found a series of quality problems, making the hammer and the old man behind the hammer became the object of public opinion.

Since then, the release of Millet 4 has made the future of the hammer phone more elusive by making the product design proud of the old man and raising the price of the product, which has become a battleground after hardware.

Although millet and hammers have such or such deficiencies and worries, but we still have to the two or full of feelings or full of dreams of middle-aged people full of respect, after all, they are in the Chinese mobile phone differentiation to find a way out, although this is more like because it is unable to break through the other dimensions of the product homogeneity of the predicament, and make a compromise.

The improvement of the process will not be a solution to the problem of mobile phone homogeneity, this is actually in a walk and hardware is not much different from the old road. Apple's industrial design has been able to lead the trend, because the other phones are in the hardware, Jobs became an artist. This shift from hardware to technology is a major innovation.

And now the so-called craft, said not a good point, are in picking others play the rest.

In the age of the big screen mobile phone, excluding the huge screen, leaving the designers to imagine the space has not been too much.

Lao Luo and lei their identity as a grinding craft of the "craftsman", and the word "craftsman" is doomed they can only repeat the practice of predecessors and can not play a new pattern. This is reflected in the mobile phone products, is to do more exquisite products, and no qualitative leap.

However, in the era of almost universal generation of mobile phones, "refinement" seems to be difficult to become a point of difference. In the era of the process should not spell, just focus on the hardware, and in the process has flooded the era again to spell technology, this is the sadness of domestic mobile phones. And for foreign big player machine manufacturers, it is in the era of the spell technology, in the process of flooding the era is still unable to get out of the process, which is also a sad.

No one copied who, all mobile phones are becoming more and more like, perhaps in the near future, all mobile phones will have only one appearance, it is difficult to imagine what will be a spectacle. Speaking of which, I would like to know where the next innovation to break the phone pattern will be. Surface screen holographic technology or other? As a fake technology control, which has been poisoned by traditional education for many years, it is hard to imagine.

This is an era of lack of innovation. This is not the time to expect "tinker", but an innovator.