China's rural internet users for the first time billion

April 15, 2010, China Internet Network Information Center (CNNIC) in Beijing published the 2009 China Rural Internet Development Survey Report (hereinafter referred to as "Report"). The report shows that as of the end of December 2009, China's rural internet users have reached 106.81 million, although the scale of Internet users to maintain growth, but from the penetration rate, the structure of netizens, network application in three aspects, the gap between urban and rural areas continued to pull.

Rural Internet users for the first time hundreds of millions of rural mobile phone users grew more than 30 million people

CNNIC the report shows that as of the end of 2009, China's rural internet users reached 106.81 million people, an annual growth of 22.2 million people, annual growth rate of 26.3%. Among them, the rural mobile internet users about 71.89 million people, compared with 2008 growth of more than 30 million, an annual growth rate of 79.3%, far higher than the overall increase in rural internet users.

In addition, the proportion of rural Internet users using desktops as Internet terminals has slipped to 68%, while the proportion of Internet users using mobile phones has increased by nearly 20%, using a rate of 67.3%, compared with 277 million urban netizens, 160 million of the urban mobile Internet subscribers, with a usage rate of 57.5%. Visible, mobile phone has become the mainstream Internet users in rural areas, but also become an important force to promote the development of rural Internet.

Rural Internet penetration is only 15% urban and rural internet gap widening

From the urban and rural internet penetration rate, the Internet in the urban penetration rate is 44.6%, in rural areas only 15%. CNNIC the report compares the development gap between urban and rural internet in China since 2007: In 2007, the gap between urban and rural internet penetration was only 20.2%, 2008, the gap widened to 23.5%, 2009, widening gap to 29.6%, rural internet development speed slower than urban development speed, The gap between the urban and rural areas is widening, and the "digital divide" between urban and rural areas is expanding.

CNNIC "Report" In the analysis, in the cause of the slowdown in rural internet growth factors, "rural areas lack of basic knowledge of the network, the cognitive bias in the internet", "rural Internet-related infrastructure is weak, public access to scarce resources", "rural internet costs relative to the level of farmers still higher" Is the most important of the three major reasons.

The structure of rural netizens is biased towards younger, lower education and student groups

CNNIC The report shows that, compared with the overall age structure of internet users, rural netizens tend to be younger. The proportion of rural Internet users under the age of 30 is as high as 69.2%, of which the proportion of young people under the age of 19 is 41.1%, while among the national netizens, 30 of the younger group is 61.5%.

The difference of academic education distribution between urban and rural netizens is obvious, and the average cultural level of rural netizens is relatively low. Among the rural Internet users, the junior and below education Net-users accounted for 52.1%, far higher than the urban 29.2% of the proportion. Among them, the proportion of rural internet users of junior middle school education reaches 39.5%, which is 17.6% higher than town. Compared with 2008, the proportion of rural junior high school education has increased by 2.7%, the Internet in China's rural areas is to the low degree of population infiltration.

In addition, the proportion of the rural Netizen student group is as high as 32.3%, which is 4.9% higher than that of the urban netizens. Overall, "Younger, lower education, student groups" is the main characteristics of rural netizens, the structure of rural netizens to be optimized.

The proportion of rural Internet users ' commercial application is far behind the urban entertainment

CNNIC "Report" to the urban and rural Netizen network application is compared: For business transactions and communication network applications, urban netizens use rate is far higher than rural netizens, the gap between urban and rural use is obvious. Especially in the online shopping, online payment of these two typical business applications, urban utilization rate is 31.7%, 27.7%, and rural use rate is only 17.6%, 15.1%.

In the application of network entertainment, the utilization rate of Internet users in rural areas is close to that of town. The use of network music and online games, the most of the network entertainment applications as an example, the urban utilization rate of 83.8%, 68.6%, rural users of 82.7% and 69.9%, in the use of online games, rural areas or even higher than the town 1.3%.