China's smartphone pre-installed software situation Samsung into the hardest hit

Original title: IiMedia: China's smartphone pre-installed software situation Samsung into a hardest hit October 24, 2013, the world's leading mobile internet Third-party data Mining and integrated marketing agency Consulting (IiMedia) released the 2013 China smartphone pre-installed software user Survey report. The data showed that users who bought a third party pre-installed software for a new smartphone said they had 87.9% preinstalled users, while those who said the phones were not pre-installed and were not sure whether the phones had third-party preinstalled software accounted for 6.5% and 5.6% respectively. 2013 users buy a new smartphone third-party pre-installed software situation IiMedia Research analysis that the current market in the newly sold smartphones generally contain third-party pre-installed software, and generally divided into removable and can not unload (means by normal means uninstall), The latter, because of the preloaded nature of the forced users, violates the user's rights and interests and is widely disputed. 2013 users buy new smartphone third-party pre-installed software quantity Survey IiMedia Research data show that nearly the majority of users said that their new smartphone contains more than 15 third-party pre-installed software, of which 31-45 of the number of the main, accounting for 32.8%, The second is 16-30, accounting for 28.3%. Only 7.6% of users said there were only 5 or less third-party preinstalled software in the new smartphone. 2013 smartphone brand third-party forced pre-installed software situation AI Media Consulting (iiMedia) data show that the first five mobile phone brands that are the most popular among smartphone third party software are Samsung (97.5%), Huawei (90.6%), ZTE (86.3%), Lenovo ( 83.6%) and HTC (75.4%), while third-party pre-installed software for Apple, the charm and the three smart-phone brands is relatively minor, with Apple's third-party mandatory pre-installed software rate being the lowest, with only 14.3%. 2013 users use mobile phones third-party mandatory pre-installed software frequency IiMedia survey data show that 66.8% of users said they rarely use mobile phone third-party mandatory pre-installed software, indicating that users are often used only 5.3%, and another 27.9% The user has indicated that it is never used to preinstall software. AI Media Consulting (IiMedia Research) that, in addition to the user can not uninstall the Third-party mandatory pre-installed software, but also for such software only a very low degree of use, further proof of Third-party mobile phone software is mandatory pre-installed, forcing users to use the unreasonable. This type of forced pre-installed behavior is unsustainable, at the expense of the user experience, and is often caused by user dissatisfaction. Note: The same user may be subject to multiple shadow 2013 smartphone third party mandatory pre-installed software user Impact Media Consulting (IiMedia ReseaRCH) data show that more than 80% of smartphone users reflect Third-party pre-installed software is too consuming mobile memory, and about half of the users said the third party pre-installed software waste of tariffs and consumption of traffic, and that such software has a positive impact on less than 20% users. AI Media Consulting (IiMedia Research), the analysis that the third party of smart phone pre-installed software to the user's impact is negative, these adverse factors become more users of such pre-installed software tired of the main reason. Note: The same user may be in a variety of third-party pre-installed software to express disgust 2013 mobile phone third-party mandatory pre-installed software user aversion degree distribution (IiMedia) data show that the top three most objectionable mobile phone third party mandatory pre-installed software categories are game classes, Mobile Electronics and financial categories, of which more than 60% users are averse to mandatory pre-installed software for game classes, while the mandatory pre-installed software categories that are relatively acceptable to users include social, map, and tool classes. AI Media Consulting (IiMedia research) analysis that a mobile phone software can allow users to accept, to a large extent, depending on whether the software is practical or interesting to meet the needs of users. Even for mandatory pre-installed software, as long as users really need and use the software, the degree of disgust is reduced.