China's three major hotel chains, such as home and Jinjiang, have joined forces to OTA

Absrtact: China's three major hotel chains, such as Home and Jinjiang Inn, have joined forces to pressure the main OTA to stop returning on its website, and Ctrip's return to the three major hotel groups has been suspended from the afternoon of September 27. Hua Live Hotel Group in

China's three major chain hotel groups, such as Home and Jinjiang Inn, have joined forces to pressure the main OTA to stop returning on its website, and Ctrip's return to the three hotel groups has been suspended from the afternoon of September 27.

Hua Live Hotel Group in the 27th noon to Ctrip Mail said "Today found in the Ctrip station, the overall return of the hotel, and in advance we did not get any notice of Ctrip, which undermines the basis of cooperation between the two sides." Please ctrip must be at 16:00 today before the return of all of China's hotels are all back to the offline, otherwise we will be all closed inventory. "Reporters in the art Dragon and where to go online inquiries, found that the three major hotel brand return has been all stopped." Another hotel group Platinum Tao's 7-day hotel in Ctrip and some of the hotels are on the return, but the art Dragon online has all stopped.

It is reported that the China Hotel group in 2013 on September 25 to the main distribution partners issued a notice, said, "Since October 1, 2013, the Chinese-owned (Han court, Kanti, star Cheng, Hai Friends) brand will stop participating in OTA's current" back to Cash "," comment back Cash "," return coupons "and other activities. At the same time, partners must not go where the network, cool network search site, such as Baidu, Sogou search engine sites, as well as other media (including but not limited to network media) publicity book "Return * * yuan", "comments back * * yuan", "send * * yuan consumption coupons" and other activities ”

From a few years ago began to play a vigorous OTA price war, make Ctrip, Art Dragon, where to go and other major OTA's performance has made rapid growth, but let the hotel face the embarrassing situation: not to participate in price war, means that the business hand to the irrational competitors; It means becoming a dish of OTA giants, these OTA through a variety of product forms and marketing methods so that hotels are involved in the price war, whether it is "Gold Hotel", Group purchase, supper (Last-minute), and the so-called "Huixian (C2B)", All at the expense of lowering prices or high commissions. After a short period of gratification, most of the hotels feel the long-term pain: the price becomes the leading factor for the user to choose the hotel, the hotel brand's identification degree is reduced; the channel moves further to Ota, the hotel even becomes a low-cost supplier of OTA channel. The core income indicators, such as average house prices and RevPAR, were further pulled down.

Just more than 10 days ago, Ctrip and where to go the "fight" between the star hotels in Ningbo is another stark example of the OTA Giants ' desire to control hotel distribution channels and place the hotel as a paving-point for their "low price" positioning. Dare to say "no" to OTA giants, but also really consider the hotel industry bosses courage and the pattern.

Hope that the three major hotel chain together to kill the "return" of the move, not only in the face of the National Day Golden Week short-term behavior, but to lead the hotel industry healthy development, to create a harmonious relationship between the industry consensus.