Chinese Academy of Social Sciences publishes new Media Blue Book: China New Media Development Report (2010). The Blue Book thinks, social network is china Internet 2009 years hot spot, but social networking website also easy to raise personal information security problem, cannot neglect.
The Blue Book argues that through social networking sites, commercial companies can not only collect the user's mobile phone number, MSN account and other general information, but also through the analysis of the blog published by netizens, posts, groups of students, to speculate on the user's propensity to consume (thrift or luxury), personal marital status (single or divorced), Information about the work (whether there is a job-hopping intention) and other related privacy. At present, the privacy disclosure of social networks, the user's personal security awareness is not strong and other non-technical factors, has become a commercial company to collect, use the privacy of netizens important sources. Internet users in social networking sites registered personal data, it is very easy to encounter mobile phone number leakage, MSN and email account password stolen security risks, and the use of various ways to cheat netizens personal data for profit, has become a major source of profit for social networks.
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