Chinese and foreign "small pieces" occupy the March film market into the off-season

"Kwan-Yin Mountain" has the star has the topic, is the small piece in the large area. "The knife laughed" walk is the alternative martial arts route, after the preview good reputation. 　　The Hollywood sci-fi movie "Battle of Los Angeles" is expected to stand out in the bland March studios. The end of nearly three months of the Lunar film box office blowout, March, as always, the movie market into the off-season. Reporters from the issuer, the hospital line to understand that this March, the number of new films in the film in the past year has a great increase, as many as 20, and there are no less than fan Bingbing, xiaoming and other big-name stars figure, but the overall investment scale is low, and at present in addition to "Guanyin Mountain" and "knife laughed" form a larger publicity scale, other films are "disappeared."　　Although the number of imported films, but the real market appeal is only a science fiction film "Battle of Los Angeles", and the batch (non-split-split) compared with 13 swarmed last year, only 4 of the release. Insiders pointed out that good Chinese films are generally the first half of the shooting, running the Spring festival files, the second half of the film are running the next year's 51 and national day files. and large box office returns are expected to be high, do not want to put in the off-season show spring stall.　　But the Hollywood spring video also lacks the bright spot, causes the domestic March file very insipid every year. Phenomenon 1 small pieces bigger, rely on Word-of-mouth marketing despite the March 4 4 new films on the same day, but at last year's Tokyo Film Festival won two awards, "Kwan-Yin Mountain" was the March shadow of the first flagship Chinese-language strong film. Although the film is a story about the emotional theme of youth confusion, but because there is no Chinese blockbuster and the introduction of large films and competition, this small film on the issue of the size of the work. According to the issuer Gao, "Kwan-Yin Mountain" in the country's volume of copies of up to 1200, and will be on March 3 5 o'clock in the afternoon, in the national hospital line ahead of the map.　　From the film's recent media projection feedback, the film's director and actor performance won a good reputation, and the film side also gave 50 million to 100 million of the box-office expectations. Into the late March, by the new director Urshan directed "Knife laughed" is expected to set off a new round of observation enthusiasm, from the current review of the film given to the "Revolution and Subversion", martial arts version of "vulgar novel" and other related appreciation, this martial arts comedy is quite worth looking forward to.　　It is reported that "knife laughed" will also be big issue, but it faces with the release only one day of the introduction of the "Los Angeles War" competition, the box office will inevitably be some impact. Phenomenon 2 propaganda deserted, but many big names this March the film market in the release of the number of new record record, and on the same day 三、四部 new film release is not uncommon. Reporter in the cinema row of the table found that many new film starring lineup are more powerful, in addition to the above two Chinese flagship films, Fan Bingbing, Zhang Yu, but also including Xiaoming starring "Spring", Hanyu starring "Days under the Clouds", Yellow and thirsty starring "pretend couple", Yam and Zhang starring " Watchmen: Sin Astray, Wu, Koo and Gao Yuan starring Johnnie's new book "Single Men and women" and so on. But these filmsThe investment scale is low, therefore in the propaganda offensive also appears comparatively "deserted". Industry insiders on this analysis, because the entire lunar festival file let the market reach a certain degree of saturation, audience consumption enthusiasm into a weak period, and "38" also not like "51" "Summer Stall" form word-of-mouth effect, so the film will not choose to be released during this period, so every March is considered the movie market off-season,　　Also naturally formed a "small piece of melee" situation. Phenomenon 3 intensified competition, fear difficult to find dark horse despite the March film was included in the off-season, but there are still miracles born. Last year, "Yue Guang Box" to 4 days broke 60 million yuan, the cumulative box office 130 million to achieve big win, the core reason is that the schedule of the big cheap. The "Yue Guang Box" was scheduled to show on Valentine's Day, but because last year's Valentine's Day happened during the Spring festival holiday, and there are "soldier teenager" "The whole city in love" such as such a strong film release, so the film party decided to postpone until March 18 released.　　and "Lala promotion" and other films and choose to avoid the March off-season for "51-gear" preheating, so achievements of the "Yue Guang box" in the same period last year, "a single big." Analysis of the industry, the release of new films in March this year again high innovation, resulting in increased competition, moreover so many Chinese small film although has the star selling point, but actually has the box office appeal power very few, last year "Yue Guang box" big sale has one very important factor is the star many, moreover is the comedy, but this year does not have this type piece, again appears the box office "the Dark Horse"　　is not highly likely. The phenomenon of 4 batches of attrition, quasi blockbuster last March's Shadow city, there have been 13 pieces of film centralized screening situation. By contrast, this year's batch is somewhat desolate, only 4 theaters, of which the Italian film "Kiss Me Again" won the Shanghai International Film Festival Best Film last year, and the Japanese film "Grand Theft Ishikawa", released at the end of the month, led by Jiangkou, who starred in the classic Japanese "Tokyo Love Story".　　The other two films don't have much to do. The "Battle of Los Angeles" is a relatively interesting piece of the split. The film will be released on March 18, only a week behind North America, the posture of "quasi-blockbuster" although continue to be heroes to save the world, but the United States Marines battle the plot of aliens is still very attractive. Michel Rodriguez, who played the female driver in Avatar and the Batman Dark Knight, Allen Ekhart to join the film, while director Ribesman directed the Texas Chainsaw Massacre prequel.　　A sci-fi movie with a sense of doom, which is the most likely to detonate the market throughout the March, has proved its ability to absorb gold at the box office, the World War 2012.　　(for the specific release date, please take the Courtyard Line) the title of "Kwan-Yin Mountain" March 3, Fan Bingbing first "rebellious", and Sylvia acting big competition.　　"Kiss Me Again" (Italy) March 4 Italian version of "Love to the End," the story of a couple ten years after the life. "Fatal Invitation" March 4 starring Eric and Deliangof the mainland thriller.　　"Days under the Clouds" March 8, the mainland version of the "Years of God Steal", Golden Horse actor Hanyu starring.　　"Survivor Day" March 8 about the coal mine film, Chen and Guangon starring.　　"Surf Youth" March 8 xiaoming as the athlete's identity to reproduce the famous Idol performance.　　"Pretend Lovers" March 8 the Yellow Sea and thirsty comedy love story will be able to wipe out a new spark?　　"Dragon Hunt" March 11 China, Australia in tune, China's Dragon rebirth to fight against evil forces.　　"Knife laughed" March 17 to see China's most mature martial arts film how to be overturned.　　"Battle of Los Angeles" (US) March 18 Aliens, the end of the world, mortal resistance, the three major elements of the collection, the show staged.　　"Room without protection" March 24 "humble abode" "three" Li the first big screen works.　　"Watchmen: Evil Astray" March 25 ren Dahua, Zhang deduction psychological thriller Worth looking forward to.　　"Dance Duel" (English) March 25 3D film, ballet and hip-hop to mix, by the "British people" champion.　　"Integrated Agent" (US) March 31 "Mrs Smith" + "Fatal Companion Brigade", Coetzee and Heiger with beautiful women.　　"Grand Theft Ishikawa" (day) March 31 Koego starring, similar to the "300 warriors" general cartoon sense Samurai action film.　　"Single men and Women" March 31 Johnnie Reappear romantic side, Wu, Koo to the high circle launched "Courtship War." This edition of the interview/newspaper reporter Sun Linlin Yang Lin