Chinese business leaders hold annual meeting in Beijing

The following are the main contents of the lecture:

Lei: I think in this experience, I think the most important experience is what? Is you when you see a big trend, you have to do it immediately, I entered the mobile internet industry, I went into the next two events occurred. The first big thing is that the iphone was released in January 2007 and listed in July 2007. I think the iphone is a revolutionary product that overturns all of our definitions of smartphones. Before the iphone was released, there was a class of mobile phone business smartphones, and after the iphone was released, people said that smartphones were like the iphone. The iphone has at least redefined the smartphone, so after the iphone was released, I gave my friends one, I used the iphone more painful, first, no Chinese input method, second, it does not send text messages in Chinese, so we all began to learn English, One more painful is that it didn't forward, so we couldn't forward the jokes, and we later said we didn't forward the jokes.

So, the shock of the iphone to me was enormous, and I felt a new era coming. Because I am doing mobile internet, so, when such a large enterprise started, give me the impact is very big, I think the second thing gave me a greater shock. It was September 2008 when Android was released, and in the first step of the October 2008 Android phone was released, the HTC G1, which I bought at a high price in Hong Kong, and I feel like a new era has begun. The iphone is really good, a bit like 30 years ago Mac, in the market has a very high platform, have excellent reputation, but finally in the PC era, in the PC era, PC won. I think today's apple may be a repeat of the history of Android 30 years ago. In other words, when I saw Android at first glance, I knew a huge opportunity had begun, and the world would eventually belong to Android. Like today, we do not doubt this conclusion.

So, the first moment I finished G1 in October 08 was that I was going to do the Android phone, and why I used the Internet to do the Android phone. However, I find a lot of peer communication, but I think we are far away from this concept, very far from understanding. So, under such a pressure, it is difficult to change a person's concept, that is, you have to use the Internet to do the Android phone. So by the end of 09, at the beginning of 2010, when I was 40 years old, I was wondering if I could try again. Because in the Internet industry few 40-year-old entrepreneurial, anyway, I am very stressed, the most important pressure is face problem. Everyone is often hailed as an entrepreneurial mentor, if the mentor screwed up will be more face. So, I really hate the title of "entrepreneurial mentor", and then I think, I can naturally overcome this psychological barrier? Then I choose the path is extremely low-key, many people say millet is hype, I am this is nonsense, we really first exposure has been to July 2011, the product has been all done. So, at the beginning of time we were very secretive in advancing. After two years, this year 30 billion, I believe that next year's results certainly will be over 50 billion, I think 99% of the grasp.

You may ask why? What is Internet mode? When I shared it with you at a meeting in Chengdu two weeks ago, I said that to make it easier for everyone to understand, I summed up the millet model to five points, and the five dots were very simple five points. I said the first point is to use the Internet thinking to do hardware, using the Internet thinking to do what the meaning of hardware? In fact, the Internet thinking contains a lot of content, the most important content is how to make millions of people with you through the Internet to do, I said, especially like our party's mass line, to adhere to from the masses, to the masses, believe that the masses, rely on the masses. In fact this is a bit like more than 10 years ago NetEase's advertising, called the power of the net gathers people. I think this problem to think through, in fact, how can you launch through the Internet enough people to help you put together, to help you promote, together to do, I think this is the 1th most important, is the internet thinking.

I think the 2nd is to do this kind of internet phone, in fact it is a highly user experience of the product. We have done a lot of work in the user experience, iterative development, in fact, the Android middle and upper level have all rewritten, in fact, the perfect degree is very high, many people say, you this is not the operating system, why don't you leave Android to do one, I think it sounds beautiful and technically difficult to get out of Android, but its ecosystem is extremely difficult to build and you can't live without Android. Today, the best ecosystem on mobile phones is Iphoneios, android,windowsphone pressure is very big, do not talk about other systems. So we customized our system based on Android depth.