Chinese cardholder's consumer confidence index High stable operation

BEIJING, May 10 (Xinhua) China Union UnionPay issued the April 2010 "Consumer confidence index of China UnionPay bank card" (Bankcardconsumerconfidenceindex, abbreviated as "BCCI").　　Data show that April, the domestic bank card consumer confidence Index (BCCI) is 86.80, compared with the same period last year 2.67, indicating that the cardholder to domestic macroeconomic expectations continue to good, consumer confidence index overall operation more stable. Data analysis shows that the economic fundamentals continue to be good, as well as the real estate market regulation of the initial results, is the cardholder consumer confidence to maintain a high position stable operation of the important reasons. Recently, in order to curb the rapid rise in housing prices, promote the improvement of people's livelihood and economic development, the State Council issued the "about resolutely curb the excessive rise in prices in some cities," the relevant ministries and local governments promulgated or are enacting the implementation rules.　　From the market reaction, the series of regulation and control policy has achieved a certain regulatory effect, easing the cardholder's concern over the rapid growth of house prices, and released a part of the cardholder because of the pressure on the purchase of housing consumption will be restrained. On the other hand, the economic fundamentals continue to be good, manufacturing signs of warmer, objectively stabilize consumer confidence. April, the social demand rose, industrial production speed up, the manufacturing employment situation rebounded, at the same time the import showed a significant upward trend, especially the second industry to better objectively to increase the cardholder's income and improve employment played a positive role, and conduction for the cardholder consumer confidence stability.　　In addition, near the "51" long vacation, business discounts increased, to some extent stimulated the cardholder's purchase of non-essential necessities, but also help BCCI stable operation in the higher position. Knowledge Link: About BCCI under normal circumstances, the more consumption expenditure of the non-essential necessities, such as eating, wearing and using, reflects the better macroeconomic situation and personal income, and the more optimistic the future economic situation and personal income outlook for consumers. On the basis of this principle, China UnionPay with the operation of the bank card across the transaction clearing system, carefully selected consumer card consumption samples, to carry out continuous follow-up monitoring, and by virtue of their own bank card industry professional Research Force, the United News agency regularly issued the bank card consumer Confidence Index (BCCI). This index is based on the information of the city resident's bank card consumption transaction, this paper analyzes the changes of the structure of the consumption expenditure of the bank card of the city residents (mainly the change of the proportion of the consumption total expenditure) to reflect the level of the consumer's confidence in the macro-economy, and provides the important decision reference for the Government and the enterprises.