Chinese characteristics in SNS: Social Game

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Recently read a lot of friends of the article, there are some questions about the domestic SNS, perhaps the most important point is about the current domestic SNS a common phenomenon social game hot. Many people think social game in SNS is a bad reflection, or say again let us to use crooked. Here I also want to think about this time of their own point of view and understanding, hope and like SNS products friends chat.

From the product point of view, any product features and services is the most important, that is, what users like, what we need to provide what kind of function, and we also need to enable these features and products to assist in operation and profitability, such products are valuable. If we agree with this point, then I think social game can be understood as a SNS website with Chinese characteristics, this estimate is also SNS products China localization characteristics.

Whether the SNS with social game is valuable

This is a lot of people have been not recognized a point, think if a SNS site too pay attention to social Game, then may have problems later, and that the development of SNS must not have too many prospects to do. I don't quite agree with that, I think for SNS, the first and most important value point is the site itself based on the SNS model generated by the user network, if a user on the site of the network is large enough, then his relationship is deep enough, also on the site of the degree of sincerity will be much higher. But the user still needs to have a relationship-catalyzed product or function to support it, so social game to some extent makes up for it.

Now most of the sites are social game to catalyze the user registration and establish a relationship, and then with the continuous introduction of social game to meet the continued enthusiasm of the user, this way is not not, but I think the most important thing is not the wrong way, But in the birth of the user to establish a relationship should start to find a new value point, otherwise it will easily become social Game, social Game. Real users need not be constantly playing social Game, and rely on social Game to pull SNS website product operation is understandable.

Second, SNS website is not worth

A scroll comment on the most likely to die now four internet sites, SNS ranked one of them. I personally have reservations about this, first of all I think SNS must be valuable, and he himself has a high value. If a SNS develops well, the large relationship group based on user relationship formed by his website will be very valuable. Because this is exactly the same as the reality of a relational society. But at present the domestic SNS website only completes the first step, is how the network formation, but forms the network to let the user to do what, how to put these user's value to dig out now has not had much advancement. Some of the current domestic SNS Web site to introduce some features, props, product integration design has been able to let people see a number of possible value trends, at the same time, based on SNS E-commerce and other applications, although there is proposed, but has not really to implement, I am based on SNS to do E-commerce personally think it is still very promising.

So I think the current blindly go to say SNS website No value is obviously unsuitable, and social game at present in SNS more is act as a means of operation, the late real user comes in to do what need everybody to discuss together.