Chinese companies knocking at CES ' door, when to stand on stage center

Every year the New Year holiday, the major technology media will be a "flu attack", the flu is called CES. Giants, cutting-edge technology, Trinidad to attend the new flagship, creative single products, have unveiled. At the beginning of the year, this technological feast is often considered a bellwether for the consumer electronics industry.

Another year at CES. Looking back at the CES report over the years, you will find that "China power" is a topic of evergreen, which is always mentioned by the year-old, and every year this time has become the focus of major media attention every year. This is no wonder, from these years to participate in the number of enterprises and quality, it really developed rapidly.

2010, the 43rd World CES, more than 2,500 exhibitors, there are more than 20,000 new products exhibited, of which more than 300 Chinese exhibitors, including Lenovo, Huawei, Rambler, Hisense, TCL, Haier, Asus, Han Wang and other manufacturers. This year, CES first invited Chinese entrepreneur representatives to make keynote speeches, and the speaker was Zhou, chairman of Hisense Group.

2011, the 44th session of CES, exhibitors reached 2,500, China has more than 400 exhibitors, at CES exhibitors ranked third in the scale, and finally reached a value of 31.53 million U.S. dollars in trade contracts and 57.99 million dollar of the intention of trade agreements.

2012, the 45th session of the CES,3100 home exhibitors, only exhibitors in Shenzhen more than 300 companies.

2013, the 46th session of CES, Microsoft first missed CES, Hisense decisive attack, only 45 minutes with the United States satellite TV service provider Dish receptacle plate under the original Microsoft booth.

2014, the 47th session ces,1200 many Chinese enterprises to participate in the exhibition.

This year, I have a simple search on the list of exhibitors, only the name contains "Shenzhen" enterprises have 469. It is said that One-fourth of the exhibitors are from China. This includes Lenovo, Huawei, ZTE, such as the old face, there are ants, ehang, such as the rookie, both Hisense, TCL, Haier's traditional home appliances manufacturers, there are Euribo such smart home newcomers.

This is not counted, many Chinese companies also bought a lot of eye-catching advertising. For example, Hisense occupies a striking billboard outside the main building of the Las Vegas Convention Center, promoting its 100-inch TV set.

From these figures, China's power did rise at CES. Even foreign media are aware of this trend, Engadget recently released the "Why Chinese tech giants could surprise at CES 2015," the article on this trend. They are also wondering why Chinese manufacturers are so in favor of CES.

The United States Las Vegas International Winter Consumer Electronics exhibition, referred to as CES, began in 1967, so far has been 48 years of history. is sponsored by the American Association of Consumer Electronics Manufacturers, has now developed into the world's largest, the highest level and the most far-reaching consumer electronics exhibition. Although Apple and Microsoft are no longer releasing new products here, although technology giants such as Google, Facebook and Alibaba have nothing to do with it, it is undeniable that CES is the world's major electronics manufacturers to release product information, display High-tech level and promote the future lifestyle of the window, In the world enjoy a very high visibility, has a huge exposure. For Chinese manufacturers, the significance is far more than the show.

To do international enterprises will naturally not let go of such exhibitions. 2014 The exhibition has more than 3,000 exhibitors from more than 100 countries and regions in the world, there are 300,000 visitors from 130 countries and regions to visit the exhibition, there are also many buyers and channels, such exposure for Chinese enterprises, absolutely attractive.

CES is the best stage for domestic brand gold-plated and PR. such as ZTE, Huawei, Lenovo, Haier, Hisense and other local brands, although overseas also has a small amount of shipments, but for overseas users is still relatively unfamiliar, it is said that only 6% of Americans can recognize a Chinese brand. International stumbling, CES for them, is to go out and shape the international image of a good opportunity. Small business in the domestic obscurity, but to people say I have been to CES, the image will always be "tall" a lot.

CES has not only become a springboard for Chinese enterprises, but also become a lot of media talk about an unspeakable complex. This is behind the Chinese manufacturers of international stumbling unwilling, there are Chinese science and technology enterprises leisurely the bitterness, but also contains the "Chinese Creation", "China's rise" of the expectation and hope.

But the fact is that Chinese manufacturers have walked into CES ' pavilion, but have not approached the center of CES stage.

These days, visit the pavilion, brush the news, you notice the Mercedes-Benz concept car F 015, Intel Next Generation computing platform, Sony Smart glasses SMARTEYEGLASS, 6000 U.S. dollars Lamborghini mobile phone, LG curved screen mobile phone g Flex2. Lenovo "million Arrows Qi fa", Hisense 100-inch TV, the focus of a few people. Behind this is actually the brand influence competition, is the technical strength contend. The former is a short board of Chinese enterprises, the latter has been unable to get rid of the dependence of foreign front-line manufacturers.

A child who sells CES booth at home tells 36 Krypton, and most of China's small businesses can only Las Vegas the pavilion and the Asia-producing areas, 9 square meters, about 30,000 yuan. The original Central Hall Hall, North Museum, South Museum, Jinsha Museum, although the price is only 10,000 yuan, or difficult to enter, often only before the large companies have been able to buy, which can see a few of the Chinese face.

In contrast to the "entering the heat" of Chinese companies is the "out of the hall" of American tech companies, and since 1992 Apple's former CEO John Sculley the world's first handheld computer Newton at CES, Apple has never participated in any CES show. But you will find that at CES Apple is ubiquitous, with countless accessories associated with Apple. It is said that in 2013, more than 3,000 exhibitors, of which more than 500 companies in the booth is in the "ILounge Pavilion", the latter is CES for Apple products and peripherals set up special exhibition area. Google has never taken part in CES, but Android phones, Android tablets, Android TVs, and a watch that carries a Wear with the iphone have been shining for years. The real impact of the enterprise need not be in the pavilion, but their figure is always in the hall.

In fact, for many enterprises, the museum can not represent anything. Star Start-up company today, there may be a lot of Chinese enterprises tomorrow. Three years ago, Belkin launched the modular Intelligent Home Remote Control system WeMo system, but three years later, the first advantage has been completely chased by the start-up companies. Last year's smart watch Pebble wireless at CES, and this year's list of exhibitors has completely lost sight of the name. Can we still see these Chinese companies next year? In the next year, which Chinese companies will be able to release the stunning products to be shot. We have to wait and see.

It's all something, I'll have to see it next year.

But this May, the domestic children's shoes can go to Shanghai to see the first CES Asia show. Hardware revival, so cold for so many years CES revitalization, China has a production advantage and market, CES organizers also saw the rise of Chinese enterprises, feel the strength of Asia. That's a good thing.

However, hardware revival is essentially a revival of services, and hardware is just a carrier of services that will be able to display fewer and less hardware in the future. Mobile Internet began, the truly stunning products are often from the software started internet companies. Chinese companies that have just "gone all the Way West" may also need to find the next springboard. What I'm looking for is that the next springboard is the Chinese own CES. We have the world's most perfect manufacturing industry, with 1/5 of the world's population and market, as well as the determination of China to make the big guy all the way East is not impossible