Chinese domain name enterprises to promote the high priority

The development of Chinese domain name is an important way to speed up the popularization of internet in China, to exert the Internet to promote the national economy and to promote the excellent culture of Chinese nation. Our Government attaches great importance to the development of Chinese domain name and encourages and supports the technical research and application of Chinese domain Name System.

press conference, CNNIC released. China "Domain name National public survey results show,". China's "domain name successfully visited all provinces of mainland China, more than 80% of netizens have been able to use". China's "Domain name access to the Internet, of which more than 85.48% of Guangdong netizens have been able to use." China "domain name.

Up to now, Firefox, Microsoft IE7 above version of the mainstream browser to achieve the ". Direct support for China's domain name. Search engine manufacturers Google and Yahoo have also supported the Chinese Domain name collection and search.

Statistics show that 90% National Provincial and ministerial government agencies, 95% traditional media sites, more than 90% "211" engineering University, more than 50% of China's hundred enterprises, more than 40% of China's 500 strong enterprises have been registered to use. China "domain name.

“。 "The average daily resolution of domain names in China is also showing a large growth trend, compared with the same period last year." China's "domain name daily resolution increased by 200%." This shows that more and more netizens are developing input. Chinese "Domain name visit website's Chinese internet habits.

With the gradual infiltration of the economic crisis, various industries are affected by different degrees. Many enterprises are downsizing, pay reduction, control costs, reduce advertising and other means to reduce expenditure, but the development of enterprises can not be separated from the promotion, to find efficient and affordable promotional programs, is the urgent task of enterprise development.

In this connection, the author interviewed China e Dynamic Network general manager Mr. Sanma. It is reported that e-move at present for more than 200,000 users to provide network basic services, and has many years of business promotion experience. Chen pointed out that the main means of enterprise promotion at present are divided into online and offline two ways, online promotion, including hard advertising, soft writing, search engine advertising and so on, and offline promotion as long as refers to the holding of activities, participation in meetings, these promotional methods have good and bad effects, but there is a common feature is the need for a large amount of capital investment, Therefore, many enterprises, especially domestic enterprises, is not willing to spend too much on the promotion of enterprises, which is one of the reasons why many enterprises do not.

For those who are unwilling to spend too much money, how should it be promoted? Sanma elaborated his opinion, he thinks the current low-cost promotion way mainly concentrates on the on-line, for instance free electronic commerce platform's information release, the Search engine SEO optimization as well as with the Word-of-mouth leader's cooperation and so on.

"Want to do cheap enterprise promotion, we must seize the market hot spots," Sanma pointed out, "the current market hot spot is the Chinese domain name and the Enterprise own post Office system, we should be these two enterprise propaganda weapon combination". According to the CCW Information Survey report, the corporate mailbox in Europe and the United States, the penetration rate has been as high as 60%, while China is less than 5%, which proves that domestic enterprises are not aware of the Enterprise mailbox strong marketing role, and this happens to be a good starting point for enterprises to promote.

Enterprise mailbox refers to the enterprise domain name as the suffix of the electronic mailbox, the use of "name@ Enterprise Domain name" form. E-Move Network Enterprise mailbox For example, combined with Chinese domain name, is "user@e dynamic network. com" or "user@e dynamic network." China's "form of expression, this is more intuitive than the" user@edong.com. A company every day and customer mail may be as many as hundreds of or thousands of letters, each email is a publicity for the company, especially for new customers, "Chinese Domain name + mailbox" way, more easily let customers quickly familiar with your company.

Compared to the tens of thousands of advertising costs, "the Chinese domain name + Enterprise Mailbox" the promotion plan to be much cheaper, Sanma pointed out in order to support the customer's market promotion, the common development, China e moves the network to launch some preferential activities successively, for instance the enterprise mailbox lowest price only 480 yuan, and supports 30 days not to satisfy the full refund, and the domain name price also adjusts to the whole industry lowest, ". China "Domain name is a note six. In other words, "Chinese domain name + mailbox" This set of promotional programs, the cheapest hundreds of yuan can be done, but can give enterprises a sustained, broad coverage of the publicity effect.

Sanma in the interview finally pointed out that the enterprise promotion is a long road, need to adhere to and innovation, want to spend a small amount of money to do great things, we must pay attention to market hot spots, borrow force, to find the most cost-effective promotional programs.

Thanks for the hiking Bear's submission