Chinese domain name hard to hide the bleak prospect

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, CNNIC director Mao Wei said, "China" International top Chinese Domain name has been approved for entry into force, has accepted the global scope application. In other words, the Chinese domain name into the root, ". China" and the CN domain name, in the global scope can be registered, can be used. So, "China" can achieve such as the current effect of CN domain name, or even beyond the latter? ". China", the CN domain name, will not become a chicken suffix?

The advantages of Chinese domain name are beyond doubt.

First of all, it is the Chinese own domain name, is the number of China, but also corporate brand, identity and positioning of the significant identification;

Second, in line with the Chinese habit of use, convenient memory;

Third, in China's scope, the application group is more extensive, especially advantageous to the cultural level relatively low crowd use;

Four, for the moment, the Chinese domain name resources are relatively rich, easy access to good domain names;

The Chinese domain name represents the Chinese nation's deep cultural heritage, bearing the expectation of Chinese cultural output, so the Chinese government will give great support and promotion.

These are the Chinese domain name naturally has the advantage, not only so, since the promotion, CNNIC launched a lot of favorable measures for Chinese domain name, such as ". CN" Domain name free automatically upgrade to ". China", while supporting the simplified and traditional Chinese input. But all along, although many people in the industry on the Chinese domain name development prospects are very good, the media is very hard to the public opinion to guide the direction, but the Chinese domain name of the heat has always been no way to maintain, whether investors or corporate customers seem to not how to buy the account. Perhaps many people see the Chinese domain name at the same time, also see a lot of restrictions on the development of Chinese domain name factors.

The domain price is too high. Many country domain names or new suffixes face the same problem. For the moment, the price of registering a Chinese domain name is generally 320 yuan/year to 180 yuan/year, relative to the hundred yuan can be fixed within the COM, net and other domain names, its price is much higher. Especially for domain name investors, such prices are difficult to be widely accepted. Of course, the price is changed, just like the original CN domain name, in order to vigorously promote, and even appeared 1 Yuan registered "sale" activities. However, the author believes that the price reduction is affirmative, but will not be repeated, because the 2004 1 yuan registration caused by the pile of rubbish dump until this year to improve.

Do not conform to the input habits of netizens. Chinese is the native language of the Chinese people, it accords with the habit of using and remembering, but it does not conform to the custom of domain name input. The advantages of pure letter input are very difficult to be shaken. To give a simple example, netizens visit Baidu, first need to change the input method, and then input; pure Chinese domain name is OK, if it is like "Baidu. cn", the input process will also have to modify the input method (". "and". The Chinese domain name is also subject to the support of the browser, which will affect at least in the short term, and the process is tedious.

is not of global significance, at least for the time being. Chinese is the most popular language in the world, but the most widely used language is English, not Chinese. Cultural differences determine the Chinese domain name can only be used in the use of the people to produce value, and to eliminate this difference is not a day two days, or even impossible. Even now more and more foreigners also understand Chinese, but how many people will be willing to abandon their own mother tongue, change their habits? Just as we know English, can daily browsing or the Chinese web site as the main. When the Chinese become the world's first language, the Chinese domain name may be a real global fire. It's a wonderful wish.

In addition to the above mentioned three-point limit, simply from the domain name investment point of view, the Chinese domain name is too strong but is a disadvantage. This involves the issue of legal arbitration, the identity of too strong domain name is likely to cause legal disputes, and finally suffered losses are often investors, smart investors will not do this thankless, risky things. And to some extent, investors are driving the domain name market, if investors are not interested and enthusiastic, Chinese domain name also talk about what the global promotion.

For enterprises, the Chinese domain name to promote the spread of the brand is certain, however, many enterprises do not need such a significant Chinese symbols to identify themselves, to show the Chinese enterprises, performance of their own brands can be through many other ways. For example, Baidu's domain name is baidu.com, itself is a double spell domain name, which is Chinese characteristics; NetEase 163.com, the digital domain name only in China has such a wide range of applications. Conversely, the introduction of a new domain name suffix is likely to be a problem for them, in order to protect their brand, they have to spend money to buy those who may be the flow of the domain name. Disputes over the domain name arbitration involving the law, I think many enterprises also hope to avoid the exemption.

To sum up, the author is actually not optimistic about the future of Chinese domain name, with a word summary is, fire got the junior, fire but 15. Although it can be short-lived brilliant, but in the long run, the road thorn and bumpy, as for the longer term, I do not see. However, Chinese domain name is after all the Chinese culture symbol, any Chinese should be proud of it and give support, at least spiritual support. CCW Net an article "Chinese Domain name is chicken?" Enterprise registration need to pay attention to the saying is very good, "in any case, the introduction of Chinese, Arabic, Korean and other domain names are the world's non-Latin language countries, a right to strive for, representing these countries in the world's latest technology, the right to speak." ”

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