Chinese domain security higher local enterprises will be able to apply for priority

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Jin Yu, deputy director and Deputy chief engineer of China Internet Network Information Center

Since July, the Chinese generic top-level domain name ". Company", ". Network" is officially open for registration. This is the 2010, "China" as the country's top domain name has been formally integrated into the global Internet root domain Name System, the Chinese top-level domain name of the global development of another major initiative. However, the use of English web site has become an inherent habit of netizens, Chinese domain name promotion still faces many difficulties. Jin Yu, deputy director and Deputy chief engineer of China Internet Network Information Center, said that Chinese traditional culture can help promote Internet diversity and erase the language gap. Chinese netizens use Chinese domain name compared to English domain name is "fishing" the possibility of small, high security. In addition, Jin Yu also said that in order to deal with the Chinese domain name open registration attracts the domain name hoarding upsurge, the government will introduce relevant policies to protect important enterprises to apply for its trademarks corresponding to the Chinese domain name.

The use of English domain name has become accustomed to the problem of Chinese domain name promotion

Since 1985, the world's first domain name appeared, the internet has been the United States as the core of the unipolar world. For a long time, we've been used to typing ". com", ". cn" Suffixes in the address bar. But with the rapid popularization of the internet in China, breaking the unipolar pattern of the Internet world becomes particularly urgent, Chinese domain name has become the topic of long-term concern in the industry.

China Internet Network Information Center Deputy Director, Deputy Chief engineer Jin Yu in Beijing, the IT channel interview said: "Chinese domain name and Chinese culture, mother tongue directly combined, it is a symbol, a symbol, to help achieve the diversity of the Internet, personalized." With the Chinese domain name, let the Internet so-called High-tech and Chinese traditional culture, traditional economic industry has a very natural bridge contact, to put the two connected. ”

However, the use of English domain names has become an inherent habit of netizens since the Internet has been connected to China for 20 years. Chinese domain name promotion faces many problems. Jin Yu to Beijing's IT channel said: ". com,. cn and other English domain names widely used, enterprises or individuals registered domain name natural thought, but the Chinese domain name has not yet reached this level; In addition, there are many commonly used Internet applications do not support Chinese domain names, This may be the Chinese domain name in the promotion process encountered a problem. ”

The Chinese domain name and the native language match the security and so on obvious superiority

Although, the Chinese domain name promotion faces the multiple resistance, but the Chinese domain name has the natural superiority still to make the netizen to its future widespread application full of confidence.

In this respect, Jin Yu said: "First of all, Chinese domain name and our language match, more user familiar." Second, compared to English, the Chinese itself has a high degree of identification, to a large extent, to avoid a misspelled English alphabet to visit the phishing website. Moreover, the Chinese domain name should be used to make the enterprise domain name and brand name consistent, enhance corporate brand influence. ”

Jin Yu also said: "As an Internet enterprise in the network of important portals, the security of domain names for the protection of corporate brands and even assets play an important role, while the Chinese domain name is managed by China, with the previous foreign management of English domain name, security will be relatively high"

Chinese domain name or set off the policy of hoarding tide to assist local enterprises to apply

Just as the ". com", ". cn" and other citation domain names open up the hoarding spree, the Chinese domain name registration may also trigger a hoarding spree. "With the gradual promotion of Chinese domain name", China "', '. Company ' and other Chinese domain names will become the mainstream in the future. Coupled with lower application costs, simple process, may set off the rush to collect or hoard some Chinese domain names. And many people will use the first note first-served principle, trading to enterprises to achieve wealth. "said the Gold key.

However, the government will introduce policies to protect and support the Chinese domain names of important industries or enterprises with the same name. Jin Yu said: "The first stage is called the Global trademark protection period, is when you want to register the Chinese domain name is, must first register own trademark to the global trademark storehouse inside, only has already registered own trademark enterprise, only then is eligible to apply for the registration trademark corresponding Chinese domain name." The second stage is called the priority period. The priority period is the local trademark protection time, during this period, whether holding domestic or global trademarks, to the registration agencies and regulatory agencies to submit their own trademarks before they can register their Chinese domain name. The third stage is the 90-day protection period, that is, when the registration to submit a trademark, that has its own corresponding trademarks, not to register, so as to protect these large enterprises, or the general corporate brand. After that, it is open registration for all people. You should follow the principle of first note first. If your brand is registered after the formal opening period, you only have to go through the arbitration procedure. ”