Chinese e-commerce has made a big splash in India's bridal wear market

【Introduction】 The transformation of Indian wedding led to the rapid development of bridal wear market, coupled with the continuous popularization of Indian Internet, many merchants began to introduce foreign high-quality bridal dresses through cross-border e-commerce platform. Indian wedding retailer Amir Khan through cross-border e-commerce platform Dunhuang network to select high-quality supply, after 10 years of struggle, now has a small reputation in the local. Amir Khan frankly, the business is so successful, Dunhuang network to help him is very large.

(The photo shows Dunhuang online sales to India one of the wedding styles)

"DHgate is very important to me as the source of quality here is very good and is therefore the only cross-border e-commerce platform I now choose to source," said Amir Khan, a cross-border online buyer in India.

India's wedding is changing, the wedding market is no longer just driven by tradition, India's emerging upstart Wedding also has a strong consumer desire.

"When India hosts a wedding, all friends and relatives come together and this is a good opportunity to show how well-founded your family is," said Vijay Singh, chairman of the Bridal Fashion Week in India. "With the growing popularity of holiday weddings, wedding industry is growing 20% ​​-25% annual growth rate."

Such a hot wedding dress market naturally attracted the attention of many businesses. Research shows that in recent years, India's e-commerce has developed rapidly. Many businesses have opted for an online retailing approach. By introducing cross-border e-commerce, they can import more foreign goods and provide more choices for local customers.

Amir Khan is an online wedding retailer in India. He specializes in providing high-quality bridal gowns to local clients. Ten years ago he started to set foot in the bridal market in India. Now he has a very high profile in the local market, Brand suppliers.

However, who can think of it, Amir Khan was just an ordinary IT engineer 10 years ago. Although there is no previous experience of traditional trade, he decided to change jobs. After the divestment, he first bought goods locally and made the local market through local agents. However, when dealing locally, Amir Khan would often encounter situations where the goods were unable to satisfy the customers. Sometimes customers looking for a product but not locally, and sometimes there are products in the local but the price is not appropriate. Thus, Amir Khan thought of the local procurement to online procurement, through the cross-border e-commerce platform to buy products from abroad Dunhuang network to meet the local market.

He keenly smelled the huge demand in India's bridal wear market, using bridal gowns as a staple for his cross-border e-commerce business. After 10 years of struggle, Amir Khan's company grew from just three employees to 10 nowadays with sales increasing. According to reports, the company is very famous in the city where it is located. "Online trading has given me very good prices, which is why my products sell well," Amir Khan said.

Amir Khan said in an interview, at the beginning he was very worried about the company's condition, because the company started a month only a single out of business, but slowly, with the increase in shipments, the advantages of online operations It is evident that the quality of the customer's satisfaction and the transaction price have led to the continuous growth of the company's sales. Now, the company has grown to 10 people and the average monthly output is 10-15 orders.

Amir Khan thinks three things are important for doing cross-border e-commerce business: "I hope suppliers can do the following three things: the quality of the goods, the factory, and the delivery on time."

Quality problems Amir Khan most concerned about. "I was very cautious when choosing a product and the quality of the good product would certainly drive sales," Amir Khan said. "We carefully read and collect customer feedback when selecting products and if the quality of the wedding dress is poor, I may need to pay extra money to compensate the customer. This will take some time to resolve, but at that time the wedding may have been It's over, so I can not take risks, "Amir Khan explained," because if I had a dissatisfied client, he might tell another 10 friends. "

Another issue that Amir Khan is concerned with is whether the supplier has a factory: "We are selling wedding dresses, the date of the wedding can not be changed, but sometimes the wedding dresses arrive late, we miss the date of marriage, so let's look for the seller Does he have his own factory, and can ensure the arrival time, or if the dispute, will affect the company's reputation. "

Amir Khan highly praised the Dunhuang network for his great help. For example, through the Dunhuang network logistics platform, Amir Khan choose the mode of delivery can also be resolved. "Using the wrong shipping method can cause a lot of trouble, in my experience, DHL is more secure." Amir Khan frankly. Because of the good quality of Dunhuang's supply, the platform has now become the only cross-border e-commerce platform of his choice. In India, there are many retailers such as Amir Khan. At present, Dunhuang network platform sales in India are rising, and access to their market buyers great recognition.