Chinese electric dealer, looks very beautiful?!

1 development trend of electric business industry

Editor's note: In recent years, China's E-commerce frenzy continues to warm up, in the online shopping consumers are increasing, while the Chinese electric business field exposed more and more problems. Hope that through our in-depth attention to the industry and in-depth observation, can help China's electric business industry more rapid and healthy development, but also in the "3 15" International Consumer Rights Day for the vast number of online shopping to make some contributions.

It is reported that 2012 Beijing municipal industry and Commerce sector, the association to accept a total of 53,400 consumer complaints, involving online shopping consumer complaints for 28,000, accounting for more than half of the city's total number of complaints, Internet Sales service complaints mainly focused on mobile phones and mobile phone accessories, daily necessities, clothing shoes, hats, household appliances, food, etc. The main problems are: Failure to perform activities committed or cancel orders and other consumer contract issues, delay delivery and other after-sales service issues, products can not be normal start-up, damage, shoddy and other quality problems. It is noteworthy that the network shopping and other new forms of consumption, because of its openness and cross-regional caused the increase in foreign consumer complaints. 2012, the number of complaints involving foreign consumers amounted to more than 30% of the total complaint content for online shopping.

The various promotional activities of the electric dealers are still continuing

2012 Electric business industry lively, difficult to distinguish between true and false promotion war, day Cat in singles festival huge sales quota, holiday logistics burst warehouse, Beijing East Suning War, Jingdong Mall refinancing and so on, all kinds of things, it is your side to sing my debut, constantly attracting everyone's attention.

At the same time, we also heard many large it manufacturers have said to work with the electric business, in the media and communication and cooperation will ask the media in the field of the development of the electric business thinking, and all said that as much as possible to consider and the combination of electric business industry. Two or three years ago, they were just looking at the electricity business channel or occasionally cooperate some activities, do some tail goods and so on, and today's attitude compared to the 180-degree turn.

More and more well-known brands began to be located in the electric business platform

On the other hand, some small and medium-sized it vendors have said that they need to invest a lot of market expense in the electric business to buy promotion locations rankings, promotions and so on, and the sale of the product price is also very low, at least less than the traditional channels, and the electric dealers to do promotions, engage in activities need manufacturers to bear the difference, and the electricity dealers can modify their own manufacturers of the background prices, Also occurred in the electricity companies to reduce the price of manufacturers to engage in "late-night sales promotion" disputes, these manufacturers said in the electric platform sales not only no profit, but also to pay a lot of money, traditional channels complaining, pear.

2 good development of electric business industry

What is behind the boom in the electric business industry? From our 315 Special Plan "electric dealer, looks very beautiful?!" In all aspects of the interview, we learned a lot of the past did not know the insider. The industry, at least for now, is not as good as we look. Whether it is the price of products, the service provided by the electricity dealers and the products sold and so on, and not as we imagine the advantages of the entire electrical industry involved in upstream suppliers to end users and even the various aspects of capital operation, there are various degrees of problems , most of the competition between the electricity dealers is the price, and in the fierce price competition, derived from the product quality, after-sales service and other issues in the emerging, so you can see this article at the beginning of this set of data, the user in the electricity business service and did not get good prices, good service and good product quality and so on, Instead, it adds to the trouble of online shopping.

Even some insiders in the industry say that the electric trader has actually become a capital game, electric business platform has become a short-term profit channel for investors, consumer electric business platform to attract consumers to buy at low prices, platform enterprise income and investment is basically flat, through such a way to attract a large number of users, through the user bundle and manufacturers to cooperate, Expand the size of the operation to continue to add new investors, new capital to give back to investors before, and then use the balance of investment to achieve corporate profitability. Through this mode of operation, the electric business platform has changed from middlemen to cash flow operators, and the focus of work has shifted from building web platforms to attracting more investment. In such a background, a group after another batch of electric business platform, at the same time a large number of electric business platform down, electric business platform closed, to bring users are a variety of trouble and inconvenience.

Wal-Mart offers online shopping platforms that complement each other on line

Anti-foreign, at least in the United States, the development of the electric business has been very mature, and the electric business and traditional channels are not competing with each other, but is complementary to each other, common development, complementary, both the Amazon such giants, there are some vertical channels of electricity. At the same time, traditional retail channels have also begun to use a lot of power channels to expand their business, such as Wal-Mart to provide a shopping platform online, users can buy products online, if the required products in the vicinity of Wal-Mart does not, you can specify the distribution to go there and then take the goods. And America's big chain stores such as Lionel Messi are starting to launch a similar service platform, almost all the well-known clothing brands are wired to the shopping platform, but also there will be some online shopping activities or product models, etc., can even send to foreign countries, so also derived from the domestic sea Amoy family. Foreign electric business industry, after years of development, has been relatively perfect, the price of a unified product between different businesses is basically the same, there will be no obvious difference, the most is the business of their own activities. The competition between the electric dealers is differentiated competitive advantages, brand advantages and service advantages, etc., such as Amazon to provide members with additional value-added prime services, if the user paid 79 dollars a year, can be free unlimited number of times throughout the year to enjoy free distribution services, saving logistics and distribution costs, In a selection of multiple products when you can also choose all items are unified after the arrival of the packaging and distribution services, but also to save a lot of logistics costs.

Out of the maze, China's electric business industry can not just look beautiful

The Ministry of Industry issued at the end of 2011, "e-commerce" Twelve-Five "development plan" clearly put forward the overall development goal, that is, by 2015, the further popularization of E-commerce deepened, the contribution to national economic and social development significantly improved. The proportion of electronic commerce in modern service industry has obviously increased. The system of electronic commerce is basically sound, which forms a safe and credible and orderly network business environment. "Planning" clearly put forward e-commerce turnover of two times, to break through the specific goal of 18 trillion yuan. For 18 trillion such a big cake, obviously everyone wants to eat, but if in accordance with the current industry competition and development trend continue to go on, China's electric business industry will not be good development and progress, but may fall into the vicious development of the road.

2013 will be a year of continued rapid development of the electric business industry, the author thinks, the competition of the electric business industry should return to compete for the service quality, compete the product quality the right way, only through the short-term spell price and so on the end brings only the unceasing increase user complaint and the low-level service level and the product quality and so on, Will eventually affect the development and future of the electric business industry.

China's electric business industry, can not just look very beautiful!