Chinese electric trader accelerates traditional retailing

November 30 21:50 P.M., time and figures fixed at this moment, Taobao, Cat's annual turnover exceeded 1 trillion. What is this concept? According to the National Bureau of Statistics, 2011 The total retail sales of consumer goods in the province of 18.39 trillion. In the national total retail sales of consumer goods ranking, Taobao plus day cat can row to the fifth place, after Guangdong, Shandong, Jiangsu and Zhejiang. 1999 E-commerce began in China, when the whole network shopping market size is only 400 million yuan. People 13 years ago must have been unable to imagine the day when the "Non-mainstream" of the electricity business had pushed down the traditional retail business. Qiping, an expert at the Chinese Academy of Social Sciences, said yesterday that once the net purchase accounted for 5% of the total retail sales of consumer goods, it would have crossed the threshold of the outbreak, which had arrived in China earlier.

Early arrival of the 1 trillion

1 trillion! Although this astonishing figure comes from rivals, many electric business people yesterday had a feeling of Kate.

This is indeed a sad and sigh. 10 years ago, the "Network Survival test" was used as a novelty challenge for the brave. Now, those participants will not end up with only the bleak end of instant noodles, or even do not have such activities, because the online shopping early can solve all survival needs. And today's consumers may be very few people know, 2000 ebay, Dangdang and excellent network set up, a "Dahua West Tour" DVD full hot sale for half a year.

Taobao was founded in 2003, the entire network of users, but only 230,000 people, turnover of only 22.71 million. But in the group led by several elders, the rapid rise of China's electricity business is a raspberry. Since 2007, China's total retail sales of consumer goods to maintain more than 16% per annum growth, the same period of net purchase volume composite growth rate of 77%. The volume of online shopping in 2006 accounted for only 0.3% of the total retail sales of consumer goods, rising to 3.3% in 2010 and reaching 4.3% in 2011.

One months to the end of the year, Taobao, Cat has been ahead of time to win 1 trillion of the transaction volume. Data show that 2011, the national Province of social consumer goods retail total of 18.39 trillion, 1 trillion of the data equivalent to 5.4% of its total, or even more than Yunnan, Guizhou, Gansu, Xinjiang, Hainan, Ningxia and Qinghai, 7 provinces of the total sales of consumer goods. Insiders joked that a hundred dollar bill weighs about 1.15 grams, 1 trillion yuan is 11500 tons.

Qiping, an expert at the Chinese Academy of Social Sciences, said that once the net purchase accounted for 5% of the total retail sales of consumer goods, it would cross the tipping point and become the starting point for changing China's retail business.

Electricity dealers push the traditional retailing industry

Affected by the economic environment, the domestic consumer market is weak this year, the National Day Golden Week, a number of cities offline retail trade growth, some cities even negative growth. Alibaba headquarters in Hangzhou, according to the statistics of the Trade Bureau, the two-day Hangzhou mansion, Hangzhou department Store, Yintai, Solution hundred and other 6 shopping malls cumulative sales of 440 million yuan, down 8.68%, by the media called "The most light golden Week ever."

In fact, the overall department store sales and profit margins have dropped markedly since the four quarter last year. Last September, the country's well-known Pacific (601099, shares bar) department store, because of exorbitant rents and withdrew from Beijing Surplus Branch Center. And this May, the domestic well-known Shanghai first department store in Huaihai shop closed. Even Wal-Mart, the retail giant, has recently been rumoured to be closing 100 of its unprofitable stores in 2 years.

At the 2012 China ECR Conference held in Shenzhen, according to China Chain Management Association, the current one or two-line city entity supermarket by the impact of the Internet, the capacity of the cluster is significantly reduced. Last year, enterprise labor costs increased by an average of about 30%, the average corporate cost rate rose by about 20% in 2010, business management costs rose by about 20% in 2010, operating costs increased.

At the same time, online sales have spurred consumers to pull out their wallets. Only this year "double 11" as an example, the day Taobao net turnover reached 19.1 billion yuan, the equivalent of October daily average retail sales of consumer goods 31.2%. More and more shoes, home appliances, digital and even bulky furniture, automobiles, real estate retailers, are in succession to the electric business channels. Only "Double 11" day, 2,580 Taobao shop turnover broke million, 227 tens of thousands of dollars, 18 broken 50 million yuan.

According to China Chain Management Association, the hundred strong retail chain enterprises, already 54 have launched the network retail business.

The signal of China's economic transformation

The Boston Consulting Group judged that China's online retail turnover would grow to $360 billion trillion in 2015, a somewhat conservative estimate from Taobao and Cat's turnover.

Ma Yun believes that 1 trillion is a signal of China's economic restructuring, both the new business model of the traditional business model of the war, but also for all manufacturing SMEs sent a signal.

Take the clothing manufacturing industry as an example, in the Yangtze River delta, such as the Pearl River delta industry intensively, has appeared a large number of professional for the electrical business enterprises to do custom and division of the downstream supply chain enterprises, from buttons, cloth and even packaging, have a professional division of the line upstream electric business enterprises through Ali, Taobao and Cat and other platforms to obtain orders, the entire supply chain collaboration, Achieve a low inventory or even zero inventory, and quickly mobilize logistics enterprise delivery, and to harvest the entire closed loop order. At present, some apparel enterprises in the Pearl River Delta region, the entire supply chain operation time can even be compressed to 15 days.

China in the next decade will enter the critical period of domestic demand to pull the economy, in Qiping view, as a new way of shopping, online purchase is shouldering the task of stimulating domestic demand.

"From the big background, two things will happen by 2016, one is that the OECD expects China to overtake the US as the largest economy in 2016, and that it will happen that by 2016, China will overtake the US as the largest e-commerce economy." Qiping that in the past, the Reagan administration said that "supply automatically creates demand" and that in the future it should be the electrical business that automatically creates demand.