Chinese electricity dealers are embarrassed to sell luxury goods, and businesses and consumers are hurting and happy

"It Business news Network Synthesis Report" (reporter Amy) China's electricity dealers are embarrassed to sell luxury goods, many electric companies in the sale of luxury goods, but after Swarovski, Louis Vuitton, Gucci and other luxury goods companies have declared that there is no authorization, including Jingdong Mall in China to sell its products online.

In response to recent media outlets have not received any brand license to buy luxury goods, 11th, Jingdong Mall, the relevant responsible person responded that Jingdong online sales of most of the luxury has been authorized from the channel business. And claimed that there was no legal problem in the sale of these goods. However, the reporter found that some of the source of luxury goods doubt.

So, what are the sites to buy or sell luxury items, respectively, how to label the purchase channel? How to protect the authenticity and after-sale of the goods?

According to a recent statistic, China's total sales of luxury goods topped 10 billion yuan in 2011, up 68.8% from 2010, and will grow at 30% in the next few years, with a forecast of $37.24 billion by 2015. This is really a very small market.

Gorgeous brands, low prices, luxury sites are really exciting, there are more than 10 domestic professional luxury sites, including the only goods will, Shang network, walking Show network, luxury and so on, luxurious street, such as the cool days, Taobao Mall and other comprehensive large-scale online shopping malls have also opened luxury channels; In addition to these professional luxury sites, Major portals, such as Sina, news and NetEase, have also opened luxury channels to scramble for luxury goods to buy this big cake.

As for the source of luxury goods and supply chain, mostly rely on the formation of a huge professional global buying team, they from the manufacturers or agents to obtain a certain discount of the genuine goods, or the outlets directly in foreign countries, procurement and then in the community for sale.

Almost all of these luxury sites have made 100% authentic guarantee, free postage, 7-14 days unconditional return of the promise of goods. In order to reassure consumers, many luxury sites, played a counter test can be the trump card, this sign has indeed given consumers reassurance, so that people dare to tens of thousands of thousands of on the internet to spend a lot of money to buy things. Reporters found that most of the luxury counters agreed to the identification has been very difficult, as for the written proof of the impossible. As for the sale of luxury goods, although many sites have offered to enjoy authentic licensed national and global UNPROFOR services. But the purchase of consumer goods online mostly do not provide invoices, and there is no shopping documents, it is difficult to enjoy any after-sales service.

There are also like walking show nets, only a few sites have played a "genuine insurance" service trump card, by the insurance company for the goods to provide brand-name genuine protection, as long as the purchase of merchandise is not brand-name genuine, you can pass the formal insurance claims procedures, get full compensation! Introduced by the Chinese insurance company for the goods to provide brand-name genuine insurance. At the same time each issued a luxury goods are equipped with a "only product will" anti-theft lock, to ensure that the goods will not be in transit when the transfer of the situation. But the need for a special counter to provide relevant identification, this provision is clearly empty talk.

In fact, whether you are skeptical about luxury websites or believe it or not, the industry is how to acrimony, some experts believe that China's total sales of luxury goods online is still growing, the computer to open the luxury brand discount network and group purchase network of people only increase, every day, hundreds of millions of turnover, businesses and consumers are pain and happy.