Chinese entity new electric dealer--big business Dog NET November 8 official online

Big business Group is China's largest department store business group, to "create a world-renowned company" for the enterprise ideal to "unlimited development, meticulous" for the business philosophy. 2013 to achieve sales of 150.4 billion yuan, The realization of tax 4.72 billion yuan, has opened large and medium-sized stores more than 200, distributed in 14 provinces in the country more than 70 more than the level of cities, operating nearly 300,000 products, domestic and foreign direct suppliers million, 230,000 employees, the annual reception of customers 500 million, consecutive years ranked Chinese enterprises hundred strong.

In the past 20 years, the big business group has created big business wheat kaile, big business Neumatt, big Business department store, big Business supermarket, big business electric appliance, big business real estate, big business dining, big business five-star hotel, big business movie city and so on more than 10 trademark firm, built multi-function, multi-industry, Panorama, stereoscopic entity retail ecosystem, By the Ministry of Commerce as the world's seven major retail models outside the eighth-largest model.

In the face of the Internet technology is causing the industry changes, big business group relying on the strong physical retail advantage, the situation, homeopathy, April 10, 2014, set up a dog E-commerce company, launched into the first gun; July 18, 2014, the dog on the Internet line test, blew the "many businesses Aerial assembly number; November 8, 2014, the Chinese entity new electric dealer-dog network will be officially online, big business group also began land and air as one of the whole channel service consumers.

1 billion red envelopes to distribute "Dog Day" multiple marketing good ceremony sent Non-stop

It is understood that in order to thank consumers for the great business group of Love and to celebrate the official online dog network. On the website On-line day (November 8), the dog net will combine the electronic commerce "shopping Big festival" the model to launch the nationwide shopping festival-"the Dog Festival". At the same time, the dog network will also be combined with micro-letter "1 billion red envelopes big delivery" to jointly celebrate the "Dog Festival."

In this "1 billion red envelope big delivery" activities, the organizers through the online distribution of 1 billion red envelopes, so that consumers live in the real shop in the process of consumption through the use of red envelopes, to enjoy the whole world discount discounted price discount. It is understood that the big red packet delivery activities can even achieve the entity shop to reach below 50 percent discount strength.

In addition, according to the dog net official said, "according to the body festival of these value-added activities so that more consumers feel the" dog festival "during the launch of another" raspberry "of the gold low price snapping activities. The event is on the day of 8th, the limited distribution of 1180 yuan in the 10 grams of Dog Custom Limited edition gold bar and Chow Tai Fook Jewelry A series of special promotion activities. If the gold market in the third quarter of 2014 on average 320 yuan/1 grams as a reference (Chow Tai Fook), the activity of nearly 50 percent of the gold price discount is a real gold and silver sales.

In addition to "1 billion red envelopes" and "50 percent gold", in order to be able to "dog festival" held in a hurry, a dramatic scale; the dog network will also be synchronized with the launch of such as "grab the Fresh Promotion", "package Raising the Journey", "single Resurrection" and many different consumer groups for a number of promotional activities. Hope that through these value-added activities to allow more consumers to feel the charm of O2O.

Uphold the essence of traditional retail marketing dog net interpretation of "genuine" new concept

As a new physical electric business platform built by traditional retail giants--dog network based on the essence of traditional retail marketing and combined with the marketing characteristics of mobile interactive network, this paper puts forward the new marketing idea of "genuine" of the electric business platform in Mobile internet era.

Among them, "goods" refers to the mobile internet environment in the "dog Net" is a legal supervision based on the "virtual shelves" of the essence of the electric business platform

"True" refers to the dog network based on large business group strong entity channels under the support of consumers can meet the WYSIWYG, can be in the physical store first try, and then to the dog network to buy the core competitive advantage;

"Price" means "dog net" goods sold by the big business Group Credit guarantee, the real price, no fake products, no false prices, a penny, a penny of the enterprise commitment;

"Real" refers to the dog net sold goods and large commercial group stores, as are manufacturers of direct supply, so as to avoid the traditional electric platform agents to increase the level of the phenomenon, ultimately let consumers get more benefits.

Shouldering the new mission of "Tuo Jiang" and the new business model of O2O and retailing

O2O has been recognized as one of the most promising markets in the mobile internet sector. Whether it is emerging electric companies or traditional retail companies, are trying to get through the online and offline channels, and as China's largest department store business group-big business group also want to break the entity retail sales line under the sale of barriers, expand online mobile interconnection new territory. Based on this, turned out the dog nets what kind of "tuo Xinjiang" mission?

"From the actual situation of the big business group, we have created a closely integrated with the physical store of the electric business model, the core is ' electric dealer for store Services '." "The vice chairman of the board of Directors of Big business group, dog Net CEO Liu Sijun once said to media reporter."

Large business group Since its inception, Thanksgiving common development of more than 100,000 of the common growth of brand manufacturers, has been trying to build their own platform capacity for its brand to expand the scale, enhance sales. and the Dog Network mobile platform on the line, the core to build brand virtual shelves, for its brand to build a second sales channel, and through the single product management, 100% activities online, air Shopping guide and other systems planning, so that brand counters and a full range of supply one-stop direct consumers.

In addition, the "large data" ability of the dog network will also provide more accurate information on the future business development of the group, such as the age, gender and consumption characteristics of the regional consumer group. For example, the dog network can analyze a large group of entities shop around a few kilometers of user purchase behavior habits, digging out the user to buy the highest frequency of the list of goods, in the store set up on display of these goods, to achieve targeted offline sales. These big data support is the traditional entity retail can not achieve.

At the same time, based on the big business group of 500 million passenger flow per year and 17 million members of the advantages of the dog network can also provide the physical store for the most full-featured, the best effect of the whole channel marketing program. Bid farewell to low prices, promote new products, intelligent cloth, line online linkage, to attract more passenger flow, mining potential customers, quickly pull up sales scale and brand influence.

From this, we can see that the online network of the dog will not only become a big business group to expand the retail sales platform of goods, but also will become a big business group offline sales of important data support platform. And for the dog network, through the combination of physical stores, will be offline in the actual life circle in the consumer scene, and can be connected to the real-time mobile internet technology, so as to build a consumer scene behavior based on the large data precision and personalized business and marketing channels of the new O2O operation model.