Chinese entrepreneur: ut Kangda ups and downs

Author: "Chinese entrepreneur" reporter Qin Yu "Editor's note" from 1985 to 2010, "Chinese entrepreneur" magazine 25 years old. Struggling to dig into the depths of history, to see the silhouette of history, the back of the moon, to touch the invisible hand, this is the 25 anniversary of the magazine "China Entrepreneur".　　In the upcoming 25 anniversary issue, we will look for "unseen histories" in five major areas: disappearing entrepreneurs, unseen innovations, "evaporating towns", 2035 stealth machines, unpublished histories. The ancient success of the King defeated the language, one will work into the back, often the bones are withered.　　But if it were not for the bones, would there be a spring in the future? In recent years China, reform sound micro, innovation Day long. Look at the flowers of Kam, fire, more people to the bone in the regret of full respect. PHS Save and waste of contention, 3G and IPTV two gambling, if there is no some Yong Chuang constantly test the bottom line, to the body to soup, how to today's triple-net fusion of the start? If only they keep on moths and willing, if the winner of the race is alone, how could we expect China to make a difference in the two major strategic industries of the global future, such as biotechnology and information industry?　　We respect that, although as independent individuals, they failed to support the "Gentleman leopard Change, its Wen Wei also" that day; but they have a wave of successive, with a few years later it seems even some ridiculous posture, to us what is the essence of innovation.　　Let's search for the legacy of those who have died. UT Tatsu Kang borrow phs after the big hot, but because the successor business IPTV in China has been encountered policy resistance and attributed to quiet history is only a book, gently turned over the days changed. Today's reputation, tomorrow penniless, is a reality portrayal of many companies.　　UT in this business history is so sad, cover because of its ups and downs, are involuntarily, for policy. UT was founded in 1995, headquartered in the United States, 1997, will originate from Japan's wireless fixed-line technology into the country. At the time, the domestic telecommunications market situation is: China Telecom split, the mobile business was stripped, but the fixed-line business has no profit growth space, while the fixed network utilization is very low, a large number of switches are idle. China Telecom began to promote PHS business, due to price advantages, users quickly more than million. Communications equipment Business UT, the opportunity to take this chance, rapid development, 2000 landing on the Nasdaq. It was the dotcom crisis and the economic downturn. UT is a solo show, the "Forbes", "Business Weekly" and other authoritative magazine selected as the most successful small and medium-sized enterprises, the fastest growing it enterprises, and so on, after the listing 17 consecutive quarterly break Wall Street financial expectations.　　In the first few years of the new millennium, UT has no two sights. UT the rise of the PHS has its accidental factors. From the initial to the curtain call, PHS never got a clear statement. China Telecom has just launched PHS business, the industry on the backward technology is worth promoting the controversy has beenNever stop. Just landed in Na City for 3 months, UT Tatsu Kang to taste the policy of the pain of the clamp. In June 2000, the Department's Ministry of Information Industry suddenly announced a moratorium on the development of PHS, UT on the day the shares plunged 46%. Within one months, the Ministry of Information industry also vague that PHS is "fixed-line supplement and extension" to its conditional lifting.　　UT, the stock price has started to soar again. As the main business is so fragile, although the stock market is hot, the industry is still doubtful about the subsequent development of UT. Within the company, began to think about business diversification. At that time, 3G became the company's high hopes for business focus.　　For UT, which relies on PHS, the scramble for the 3G market means confronting ZTE, Huawei, who has accumulated years of technology and experience in a strong market. As the founder of the company's Ying, so to describe the company's prospects: a high-speed road out of two fork Kou, a wireless local telephone that is PHS, a leading to 3g,ut, as long as the two roads linked, you can usher in the light. In order to develop rapidly, at that time, the capital of the strength of the UT Tatsu Kang began a large-scale acquisition, at the same time, from Bell Labs and other equipment vendors to collect talent, in Beijing and abroad to set up research and Development center of WCDMA (3G industry standards), an attempt to create end-to-end solution, to achieve catch-up. At that time, the company also set up a 3G team led by Lu Hongliang, Ying and former China chief operating officer Zhou Chining and chief technology Officer Huang, and discussed 3G market situation and progress every week. Regardless of financial resources and energy, in the 3G investment has far exceeded the PHS. "China's 3G will soon be licensed, and this year's signs are clear. "At the time the market had been flooded with such views. After a massive layout, UT has raised its 2005 earnings forecast by 15 cents, to $2.38 a share, and revenue forecasts from $3.5 billion to $4.3 billion. At this point, UT Kangda has been the Nasdaq to put forward a "tag" warning.　　PHS development has declined, 3G almost became the only life-saving straw ut. But the policy was again a joke. The expected licences have been delayed, and in a series of acquisitions, UT Kangda has hit more than 1 billion. By 2005, negative news such as layoffs and losses began to haunt UT.　　In the delay of the 3G market outbreak of the situation, in order to first seek survival and development, UT began to change the strategy, hoping to find a faster profit-making business, this time UT the bet is IPTV. We can now see that the policy has once again mocked UT, and that in 2005 IPTV is about to flourish. At that time, China Telecom in 5 provinces 17 cities to carry out IPTV pilot, another fixed-line operator Chinese network general rules in more than 20 cities pilot, UT Tatsu Kang at the same time access to Harbin and Shanghai two big single. UT, which has an obvious technical advantage in the field of IPTV, thinks he can finally go.Predicament. Ying at that time, the IPTV as a new technology, "the country will not protect the interests of tricycles, but not to develop the automobile industry", the business is facing a much smaller barrier than the PHS.　　The IPTV business will be UT the 2006 development of the most important, UT Kangda will be able to replicate in the IPTV business of the success of PHS. No one knows why Ying's confidence was so firm. IPTV business under the different departments of radio and television and telecommunications management. Earlier authorities issued 75th documents prohibiting the infiltration of two industries. With the continuous development of industry, although infiltration has been unavoidable, but in order to protect their own interests are not violated, 75th documents have been used as sword. Until 2005, under pressure from all sides, the policy adjustment, the State administration of SARFT issued two national IPTV license to media and CCTV international, telecom operators through its cooperation can develop IPTV business. Chinese telecom and China Netcom is to use this mode of cooperation to carry out pilot business.　　At that time, Harbin successfully developed more than 60,000 IPTV users. UT Kangda thinks business development will finally enter the fast lane, but it is not aware of the characteristics of the radio and television system inside. and telecommunications network "state investment, full network" mode of different, radio and television networks are local investment, the formation of "one province, one network, not linked" Situation, there is no substantive significance of the national operation of the main body. So IPTV business has a pattern of development, for other local radio and television, participation in the interests of the chain, also means that the local radio and television support. Quanzhou event is a typical case, Quanzhou Telecom has been hoping to promote IPTV business in the region, but the Quanzhou radio and television delay to let IPTV work, once the telecommunications IPTV development speed up, on the grounds of illegal operation to prohibit.　　Later, Quanzhou radio and television directly issued a circular that Shanghai SMG's unit "did not obtain the information network to disseminate audio-visual program license", "its rights and interests are not protected by law", Quanzhou radio and television is the only local radio and television broadcasting function of the legitimate institutions. Such events are repeated throughout the world, IPTV business in the local radio and television obstruction, has been no development. In early 2009, China issued 3G licences, and IPTV services still did not see policy loosening.　　UT in such a helpless reality, and the last four years of time. Business development has repeatedly hit the wall, the founder and the majority of executives fled, the once dazzling UT has been almost out of sight, those who hold the ideal arrival of young people have been scattered away. By the beginning of 2010, the State Council conference to promote the process of integration of the three networks, IPTV seems to see the dawn again.　　Not long ago, UT Kangda announced the latest adjustment plan, with the government background of Beijing also Zhuang International Development Investment Co., Ltd. and the State Administration of Radio, film and television, former deputy chief engineer Du Baixuan respectively as new shareholders and new directors stationed. UT has no spare to spare any further mishap. Even so, the reality remains bleak. Most people in the industryThe three-net integration process is not optimistic, that this is only a "legitimate revolution, but only improved" movement.　　The reality of the development confirms this pessimistic attitude, in the State Council soon after the three-net fusion meeting, Guangxi and other land after another broadcast IPTV business by local radio and television department blocked news. "Doing business in China must be supported by the government." "There is a department of government PR in UT, and founder Ying never denies the help of the students ' identity in their government pr. In fact, UT has maintained a good relationship with the government department, UT in Hangzhou's headquarters building land is the Zhejiang provincial government to support one of the policy. Only today, the tall building opposite the Hangzhou harmonies has changed hands.　　Changed。 "Premature innovation" abound-hero Super Jie Ba: Be "snow hidden" innovation Hero Super Jie Ba is Liang Zhao New founder of the Hero technology company produced by the player, in the former Internet era can be taken all the world, almost no computer has not installed "hero Super Jie Ba" to play music, VCD. Until now, using search engines to search "hero Super Jie Ba" This keyword, basically found all is the discussion of its technology.　　But 2005, Liang will be the hero sold to the Storm audio and video, the player has slowly disappeared. Liang Reflection said, "10 years ago, 8848 is hot, I am eager to be able to on the Shenzhen gem, a small dealer gave me a conclusion, said I was not possible to go public, at that time, I am very convinced that ' failure is inevitable '." Since the super Jie Ba sell, often see people say that is their real money to buy one of the genuine, I have a feeling of sorry users. "Red Sorghum: Untimely innovation" 1994, Joe win the resignation of the Sea, Beijing Wangfujing Street in the McDonald's fast-food restaurant in the crowd of the scene attracted. There he stayed for a whole day. According to the number of stores and per capita consumption of rough calculation, the shop day turnover of up to 200,000 yuan. This is a fast food restaurant, it is a super cash machine! Inspired by this, he founded Chinese fast-food chain brand red sorghum, quickly red half of China. More than 800 domestic media reports, more than 70 foreign media have been reproduced, the United States three major cable TV network in turns to Fry.　　In the face of this situation, the victory of the head of the success of the win issued a challenge McDonald's manifesto: 2000 to open a chain of 20,000 in the world, 70% at home, 30% abroad. However, when the Chinese fast-food chain acceptance of the very low, coupled with the rapid expansion of red sorghum led to a broken capital chain, unfortunately did pioneer.　　When the Chinese fast food King Village base, real kung fu smile and prepare to go public, the former sustenance of countless people's national feelings red sorghum brand in a sigh of silence. ITAT: Looks very beautiful innovation ITAT since debut, has been known as the Chinese clothing industry and the retail industry innovation star. At the beginning of 2008, Itat also known as "nearly 4 billion sales, shop near thousands", boarded Hurun 0Sales list third, after Gome and Suning. Itat's innovation is mainly embodied in the business model, for small and medium-sized enterprises and property developers with idle property to build a free trading platform: the manufacturer (supplier) is responsible for the supply, the owner (site provider) is responsible for providing the premises, and Itat is responsible for the overall store management. Tripartite sharing of risks, share of profits: Property owners bear the risk of floating rental, suppliers bear the risk of inventory and logistics distribution costs, itat to undertake promotional costs and wages. Because it is to sell, only the goods sold out to suppliers, the total sales by proportion, the manufacturers accounted for 54%-60%, property owners accounted for 10%-15%, and Itat can be 25%-36%. The logical structure of this pattern is quite simple and perfect, some people comment that it is near to the demon: first, extremely light assets, open shop cost is very low (Itat opened a branch of the cost of about more than 1 million yuan), so that in a short time explosion expansion, forming a nationwide retail chain network to achieve scale advantage;　　The risk of most of the retail trade being passed on to suppliers and owners is very low.　　However, itat in the "light assets" of the crazy expansion, did not do a good job of the relationship between several elements of the balance, and did not do a good job of consumption concept guidance, the core of the model-high cash flow, high asset turnover is drying up, resulting in business turnover is not spirit. No one is willing to take over the failed itat.