Chinese film victory over import film

"Will Love" "the Martial Arts" and other domestic film performance excellent, according to incomplete statistics, from December 2010 to February 17, 2011 Lantern Festival ended, 2010-2011 Chinese film, the total box office nearly 3 billion yuan, although compared with the same period last year 3.2 billion of the total box office slightly gap, But this year a total of 12 films at the box office over billion (last year only 8), domestic films occupy 9 seats, one of the "Let the Bullets Fly" "2" "Zhao Orphan" "New Shaolin Temple" four film box office on more than 1.5 billion, a sweep last year "Avatar" dominating the Lunar New Years file "haze", but also appeared in the domestic large box office record, Valentine's Day hit nearly 100 million box-office miracle and other gratifying phenomenon.　　However, some industry insiders also pointed out that in the domestic film boom behind, you should also see the quality of the film theaters, children's market bottlenecks and other issues, coupled with the current national screen number has broken through 6000, capacity and space expansion but not enough high-quality film filling, resulting in the film market most of the time wasted. The results of 1 domestic tablets to win the total incomplete imports, as of the first month of XV (February 17), the box-office billion film has 12, according to the box office results ranked is "Let the Bullets Fly" "not sincere don't disturb 2" "Zhao Orphan" "New Shaolin Temple" "Martial arts", "Laughing Lake" "Pleasant goat 3" "the Strongest Happiness" "will Love" " "Narnia legend 3" "Green Hornet".　　The 12 films of the total box office statistics about 2.6 billion, of which domestic film ranked top 9 seats, altogether created nearly 2.3 billion box-office. Because of the "record of War" "Narnia legend 3" "Green Hornet" three Hollywood import film box office add together about 350 million, and the recent release of the "Deadly companion brigade" so far only made 80 million box-office, import film cumulative box office only about 430 million, last year, the same month, a "2012" Take away 465 million, 2009-2010 lunar Year, the total box office is about 3.2 billion yuan, in addition to the "2012", "Avatar" and won 1.3 billion box office, the remaining less than 1.5 billion of the box office is about 50 of the domestic film to divide. The Chinese film has always been dominated by domestic films have been broken, so there are comments that the Lunar Festival file can continue to become "domestic film monopoly" is worrying.　　However, the fact that the 2010-2011 Lunar festival file, domestic films back to the dominant position, and the leading results are very prominent. Score 2 "Let the Bullets Fly" 700 million leading Feng Xiaogang's "Aftershock" 2010 Summer file to 673 million of the total score to become last year's annual box office title, but also with absolute advantage to create a Chinese film history box office record. However, this record was only six months later by Jiang directed the "Let the Bullets Fly" break.　　According to incomplete statistics, still in the two or three-line city and township market "bullets" at the current box office has exceeded 700 million, creating a new box office myth. After the "Bullet" in the box office of public praise to achieve a win, not only caused by the industry for its creative themes, marketing models and many other thinking, but also become a national topic, inThe various fields cause hot discussion. It is worth noting that in the total of nearly 3 billion of the overall box office in the lunar year, the three topics released last December, "Bullets", "Non-2" and "Zhao Gu" took away nearly 1.4 billion of the box office, into the Spring Festival, although more than 20 new film release, but the overall also only to half of the box office, which also has only a "new Shaolin Temple "The box office is over 200 million.　　However, if you do not consider the same period last year, "Avatar" strong, the performance of domestic films during the spring Festival is still on the rise. Score 3 local comedy breaking the "monopoly" comedy is a relatively mature film development in recent years, one of the themes, this theme during the Spring Festival is particularly popular with the audience, but in the past year, the spring festival stalls, such as the box office over billion "the whole city in Love" "Dragon Play Phoenix" "Soldier youngster" and other films, are produced by the Hong Kong comedy "Monopoly", and this year's Spring festival stalls A movie version of "The martial arts" is popular with the audience.　　The film relies on a large number of TV viewers to accumulate the popularity of the film itself, the quality is also commendable, in the plot and production of the "Upgrade" to "martial arts audience" not disappointed, and the film Easy billion box office results are expected. In contrast, Hong Kong-produced comedies still show strong popularity, "the strongest happiness thing" can break billion although people feel a bit surprised, but the film can break the past "South hot North Cold" of the Hong Kong comedy status quo, but also because the film in the strong star lineup, in the subject matter, topics and lines to achieve a "north-South Take-all",　　Meanwhile, another Hong Kong comedy, "I love HK happy Long live" because the subject is too localized limitations, there has been a big sale in Hong Kong, the phenomenon of cold in the mainland.　　Score 4 Valentine's Day highlights the schedule advantage this year's Valentine's Day total box office close to 100 million, one of the "love" to occupy about 40 million of the market share, the film in addition to arouse more than 10 years ago the collective nostalgia of the audience, but also the use of Faye Wong this day after the figure for the film added more popularity. People in the industry said that "love" fully highlighted the marketing strategy is very important in the schedule advantage, compared to the previous Valentine's Day in the spring festival more than the Golden Week holiday or weekend, this year's Valentine's Day is not good for the film market relatively cold Monday, "If Love" is in the ordinary Monday show, can have tens of millions of box-office has been very good, But this year the film took advantage of Valentine's Day consumption, so the accurate schedule for the film won the High box office results, is a classic case of advantage. "According to the reporter understands, the box office close to billion yuan, even" Avatar "" Aftershock "" Let Bullets Fly "such a large release of the first weekend is also difficult to achieve.　　This shows that Valentine's Day lovers are accustomed to cinema consumption has greatly boosted the box office growth, we also have reason to look forward to the 2011 National Day and Christmas "two-day" box-office break billion arrival. -Problem topic quality both the lack of film in the recently concluded new Lunar new document, despite the "bullet" "Non 2" "Zhao Gu" in the film itself in the quality and topic, can cause great concern and influenceChinese films, but into the spring festival stalls, more than 20 new pieces of the overall quality of the average, but the box office result is better "The new Shaolin Temple" "The martial Arts" "Will Love" and "pleasant goat 3", also because of its unique nostalgic characteristic and the brand effect does not have the reproduction sex, the subject novel, the creative movie becomes the movie market blank. Some insiders believe that the box office this Valentine's Day can be achieved near billion as an example, with the current Chinese shadow city average of nearly five new screen growth rate, proving that the market is enough space to achieve a day 100 million box office. But in the off-season, the national shadow city only 20 million box-office a day, the other 80 million basic idle waste. "It's not good for the market. Although the market space and potential is growing, but the film in both quality and quantity have not been followed. The main reason for this situation is that there are too few films, such as ' bullets ', that really produce social effects. "The saturation trend of children's films," Pleasant Goat "series of animated film is currently the Chinese film brand marketing to do the most successful series, surrendered to the Department launched, the box office will be easy over billion.　　After the two departments, although also double billion, but at the box office results did not form a significant upward trend. The industry has suggested that China's children's films are now entering a bottleneck, "marketing the most successful ' Pleasant Goat ' series in the market seems to be saturated trend, whether like Japan's" Robot Cat "" Detective Conan "so do dozens of of the attention is difficult, because such a brand of its long-term development is very important. And the other domestic cartoon outstanding results are few, the Chinese film animation industry is still in the beginning groping stage. "" "The New Year file anecdote" 1 Andy Lau prefers to do "father" in the hidden marriage of the fall of Liu King, 2010 attaches great importance to the image of self marketing, from the beginning of last year's "future police", his screen image from the idol into "father." This year, Andy Lau has two films, coincidentally, whether it is the "new Shaolin Temple" in the life of the warlord to save women, or "I Know Woman Heart" and is rebellious daughter contradictions repeatedly company staff, eventually became a kind, responsible father.　　Regardless of whether the performance is real, you can see that Andy is working the big screen to learn how to be a good man, a good husband, a good father. 2 big stars just smell but no one. The film "Love" Reunited with the original class, because Faye Wong and Yapeng husband and wife relationship, she is also incumbent on the film's "Propaganda ambassador", in addition to the premiere, many fans also hold the film may be surprised to see the idol of good wishes to enter the theater,　　But in the end can only listen to four times the theme song to comfort regret. Also only hear the sound of its people and in the film as a voice performance Zhao Wei.　　Although there are only a few short scenes, but such "performance" for Zhao Wei won the film's most recognized supporting role number one.　　3 who says you can't salute yourself? The elements in the film Salute to the master, the classic masterpieces earlyis no longer fresh, but the ego pays tribute to the gimmick in this year's spring festival stalls abound. In the bullet, Jiang again uses the soundtrack of the Sun as usual, which implicitly uses the iconic elements of his first three works in the film. "The strongest happiness thing", Donnie Yen also has a section of Tony Leung's version of "Leaf asked" ridicule, even the ability to practice makeup is also doped with the "Wing Chun" charm.　　And the film version of "Martial art" and "will Love", also will be the classic paragraph of the year directly edited into the film, although the quality of the picture is not high, but nostalgic mood can make the audience moved. 4 Fanjiangdaohai also sing and jump Bo eyeball Fanjiangdaohai debut for many years, playing the role of the majority of the small, performance style is biased towards the humorous type. Although its appearance is not a handsome man, but the role of the past is also because of the heavy feelings of righteousness and popular audiences. But to this year's Lunar festival file, singing level of the general he has to jump and sing to attract the audience's attention. "The strongest happiness thing" in the male dress Fanjiangdaohai a song "Disturbed", the occasional facial expression of the handle is also counted in place, and "will Love" again appeared in his audience gave a track ——— "Happy Birthday."　　It is comforting to note that in both films Fanjiangdaohai were turned into "fat cats" by small people. C03-C04 version of the interview/newspaper reporter Lin Lin