Chinese top-level domain name. Web site "Global warming brings brand opportunities for Chinese enterprises

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Xinhua Beijing, July 6 (reporter Zhou Wenlin) in the recent global 50th ICANN (Internet name and digital address distribution Agency) conference, the new generic top-level domain name ". Web site" received attention from all participants. Industry experts said that the new top-level domain opening will open the global network brand era, domestic enterprises should seize this opportunity to increase the global network brand strategy implementation.

It is reported that the Chinese top-level domain name ". Web site" is suitable for the global Chinese Internet habits of the top-level domain name, with easy to remember, easy to spread, easy to enter the characteristics. Its entry into the root international application in April this year has completed all the review links, officially written to the Internet root domain. This means ". Web site" As the international top-level Web site resources, is formally incorporated into the global Internet domain Name System, which is our country in the global Internet Domain name resource allocation management is another step forward.

Industry experts pointed out that ". Web site" is a global strategic network of resources, for enterprises will be a chance to seize the commanding heights of the brand. First, because of the uniqueness and scarcity of the ". url" domain name, so that it has a significant identification characteristics, the enterprise's intangible assets can be greatly upgraded; secondly, ". Web site" Open application to follow the principle of first note first, is undoubtedly the Chinese enterprises and the world peers stand on the same starting line to upgrade their own brand of a perfect opportunity; again, ". Web site "Easy to remember, easy to spread, to become enterprises in the global Internet platform to display, promote corporate brand eye-catching signs, in a significant increase in corporate network propaganda effect, played a role in nurturing the corporate brand."

Industry experts said that the Chinese global top-level domain name ". Web Site" will be open for registration, which for Chinese enterprises to participate in global competition, access to scarce top-level domain resources, and enhance the value of global brands, brought a new historical opportunity. ICANN experts said that one of the reasons for the opening of the new top-level domain name is the desire to diversify the domain name market, suggesting that enterprises should have a new top-level domain strategy in line with their business strategy. Finish)