Chinese game hundred people angel investor Li Lanyun interview
Source: Internet
Author: User
KeywordsChina games exclusive interviews
Moderator: Many friends who play more good, here is the scene of Chinese games hundred people, we are pleased to invite to the first master of the Chinese game planning and angel investors Li Lanyun, hello teacher li. Li Lanyun: Hello, many friends who play more good! Moderator: Miss Li just came from outside, the journey is rather hard. I heard that Mr. Li recently invested in a new project in Guangdong, and briefly introduced the situation. Li Lanyun: In Guangzhou to invest in a studio, this studio is playing the game, did a big six months, now the product has a prototype, after four or five months of products will meet with you, I hope we pay attention. Moderator: Teacher Li, as the earliest "Swordsman Love" Master planning, now has more than 10 years of history, you can say that you have never left the game, so many years come, how do you think of the game these years of development, as well as the future trend? Li Lanyun: Game in China is still a very young industry, the Chinese gaming industry is probably in the middle of the 90 's the beginning of the development, to now have not 20 years of time, in fact, only 16, 17 time. From the stand-alone era to the network era, there has been a leap, but from the global gaming industry, the Chinese game is still in a very young stage, so the future prospects are still very broad. Moderator: There have been several reports that China's online games market has some recession, there are inflection point of the argument out, how do you think such a statement? Li Lanyun: I think the inflection point of the people is that the inflexion of growth rate, I think the absolute number is still increasing, whether it is the number of users of the game or market share is increasing. There is a little in pursuit of the Chinese game is to talk about online games this piece, but we know that in the world, online games in North America, Japan and other market share is a small piece, probably only 20% of the share in China online games may account for 95% of the market share, the game industry is not limited to the network game this piece. When online gaming is likely to grow at a slower pace in China, there may be other games, such as platform games, there is a lot of space, but currently because of policy and other reasons, the current market has not really started to grow, if it is in the right time, the development of online games, plus other types of games, China's overall market space is still very large. Let me start with a simple figure, China's 2008 market size is also more than 20 billion yuan, in the global scope, a company may be more than this number of profits, so the whole industry is very large, but we have overlooked another piece. Moderator: You as an investor, also saw a lot of projects in recent years, in these emerging projects, products or looking for the company, there is no emerging can expand the game type trend? Li Lanyun: It may be difficult in recent years, there is a normal growth is a certain stage, the need for a lot of accumulation, technology accumulation, talent accumulation, especially the accumulation of talent, I think the current time point is not very good, I observed a lot of team, one is my own team, anotherI sometimes help other friends, but also help the Pine capital to see some other related projects. The whole talk team is not very mature, may have a foundation in some aspect, but as a complete game team may have a lot of short board in the inside, and a piece of short board may cause the whole team in the middle of the project encountered great difficulties, so the whole, the domestic studio game team success rate is relatively low has a great relationship. But as time goes on, practitioners have been working longer, their experience has accumulated, I think in the near future there should be a lot of good team to emerge. Moderator: You just mentioned the problem of talent, you have to do the game, you feel that the current talent, including the master planning, including more advanced manufacturing people should be how to do, how do you think of the problem of talent education? Li Lanyun: Like game development, some parts like art, technical personnel, perhaps through education to cultivate a considerable number of talents out, but like design, elongation operation, education can not solve the problem alone, to rely on accumulation, one day to realize the truth, suddenly get very experience value, and make his accumulation suddenly ascend very high. Moderator: Will this new producer come out in the next two or three years? Li Lanyun: There must be new people out there, but I think the absolute index, compared to the global level, I think it will take a long time, this may be related to the game environment in China's current market, the current Chinese online gaming industry has been based on the market, whether it is in front of the big companies, or emerging small and medium-sized enterprises , small and medium-sized companies, they may be fighting for survival, in this environment, it is difficult to provide developers with a relaxed environment, so that they can realize their own ideas, including a lot of master planning, production, design products are subject to a lot of constraints, may need to the company's performance, the company's income in the first place, It's not good to say, maybe some companies are just a tool for this kind of game. Under such preconditions, it is difficult to emerge from the top or world-class producers and masters. The presence of the master must be a very loose environment for the developer, let him do what he wants to do, and of course he may face failure, but there is an environment in which they can withstand failure, and when the environment matures, there is a chance that a large number of masters will emerge. Moderator: You mentioned the master, the Chinese game hundred people will be the topic of "Digging the local Game master", you think this Chinese game hundred people will be able to explore the local masters what role and significance? Li Lanyun: Hundred people will be very good activities, because this industry exists to today has a certain scale, we do not have a formal system to bring together the peers, we communicate together, this is a big flaw. Playing a lot in this area has done a very meaningful thing, this matter to the development of the Chinese game industry is very positive. Usually speaking of peers is a friend, the actualOn the game in this respect is not so serious, because we know that the game itself is innovative products, a product has good quality and good price, it must be different from other products, must have their own characteristics and highlights. In this sense, in fact, every game designer, may be thinking is not the same, in the process of mutual exchange will certainly collide a lot of sparks, so that everyone gets promoted, there are more ideas, there are better products out. Moderator: Thank you very much, finally please you for Chinese game hundred people will say two words. Li Lanyun: Hopefully by next year it will be thousands of people. Moderator: Thank you. 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